Social Media Coordinator
Gradient Sports, Frankfort, KY, United States
About Gradient
Gradient is how soccer performance is analyzed, understood, and discussed. Our work sits at the intersection of data, expertise, and storytelling, serving clubs, media partners, and an increasingly engaged global fan audience.
Role Overview The Social Media Coordinator will own the day‑to‑day execution of Gradient’s consumer‑facing social channels. This role is equal parts content creation, community engagement, and football/soccer conversation. You will be responsible for publishing content, interacting with fans and creators, building relationships, and helping introduce Gradient to new audiences across both traditional and emerging platforms.
This role requires strong football (soccer) knowledge, editorial judgment, and the ability to translate analysis into clear, compelling social content.
Ideal candidates have a track record of success producing high‑quality, highly engaging content across popular channels including Instagram and TikTok, and have experience growing large, engaged follower bases. A knack for storytelling with data is key to success in this role.
Key Responsibilities Social Channel Management
Lead daily posting and scheduling across Gradient’s consumer social channels
Maintain a consistent voice, tone, and cadence aligned with brand guidelines
Monitor performance and adapt content based on engagement trends
Community Engagement and Relationship Building
Actively engage with followers, creators, journalists, and football communities
Work with brand partners, influencers, and content creators on joint content initiatives
Build and nurture relationships with relevant accounts and contributors
Represent Gradient authentically within football conversations
Product and Content Promotion
Promote Gradient products, features, and insights in a natural, audience‑first way
Translate product updates into compelling social narratives
Support launch campaigns with coordinated social execution
Content Creation and Editing
Edit and write copy for posts, threads, and captions with strong editorial judgment
Perform video and graphic editing using existing templates
Adapt long‑form analysis into short‑form, platform‑native content
New Channel Exploration
Help expand Gradient’s presence into new and emerging channels such as TikTok
Participate in football‑focused communities such as Reddit and message boards
Identify where Gradient can add value rather than simply promote
Editorial Support
Assist with editing and shaping social‑first editorial content
Collaborate with marketing, product, and analysis teams to surface story ideas
Ensure accuracy and clarity in all football‑related communication
Desired Skills And Experience
Strong knowledge of football (especially Europe’s Big 5 Leagues and the MLS) and a genuine interest in the game
Ability to clearly and confidently communicate football concepts to a broad audience
Experience managing and growing social media accounts, ideally in sports or media
Strong writing and editing skills with attention to detail
Intermediate video and graphic editing skills, including working from templates
Comfortable engaging in online communities and public conversations
Organized, proactive, and comfortable managing multiple priorities
Nice to Have
Experience with Reddit, message boards, or fan‑driven platforms
Experience working with influencers and content creators on joint content initiatives
Familiarity with football analytics, performance data, or advanced metrics
Experience supporting product launches or feature rollouts
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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Role Overview The Social Media Coordinator will own the day‑to‑day execution of Gradient’s consumer‑facing social channels. This role is equal parts content creation, community engagement, and football/soccer conversation. You will be responsible for publishing content, interacting with fans and creators, building relationships, and helping introduce Gradient to new audiences across both traditional and emerging platforms.
This role requires strong football (soccer) knowledge, editorial judgment, and the ability to translate analysis into clear, compelling social content.
Ideal candidates have a track record of success producing high‑quality, highly engaging content across popular channels including Instagram and TikTok, and have experience growing large, engaged follower bases. A knack for storytelling with data is key to success in this role.
Key Responsibilities Social Channel Management
Lead daily posting and scheduling across Gradient’s consumer social channels
Maintain a consistent voice, tone, and cadence aligned with brand guidelines
Monitor performance and adapt content based on engagement trends
Community Engagement and Relationship Building
Actively engage with followers, creators, journalists, and football communities
Work with brand partners, influencers, and content creators on joint content initiatives
Build and nurture relationships with relevant accounts and contributors
Represent Gradient authentically within football conversations
Product and Content Promotion
Promote Gradient products, features, and insights in a natural, audience‑first way
Translate product updates into compelling social narratives
Support launch campaigns with coordinated social execution
Content Creation and Editing
Edit and write copy for posts, threads, and captions with strong editorial judgment
Perform video and graphic editing using existing templates
Adapt long‑form analysis into short‑form, platform‑native content
New Channel Exploration
Help expand Gradient’s presence into new and emerging channels such as TikTok
Participate in football‑focused communities such as Reddit and message boards
Identify where Gradient can add value rather than simply promote
Editorial Support
Assist with editing and shaping social‑first editorial content
Collaborate with marketing, product, and analysis teams to surface story ideas
Ensure accuracy and clarity in all football‑related communication
Desired Skills And Experience
Strong knowledge of football (especially Europe’s Big 5 Leagues and the MLS) and a genuine interest in the game
Ability to clearly and confidently communicate football concepts to a broad audience
Experience managing and growing social media accounts, ideally in sports or media
Strong writing and editing skills with attention to detail
Intermediate video and graphic editing skills, including working from templates
Comfortable engaging in online communities and public conversations
Organized, proactive, and comfortable managing multiple priorities
Nice to Have
Experience with Reddit, message boards, or fan‑driven platforms
Experience working with influencers and content creators on joint content initiatives
Familiarity with football analytics, performance data, or advanced metrics
Experience supporting product launches or feature rollouts
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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