Digital Marketing Manager
ACL Digital, Cambridge, MA, United States
Title: Digital Marketing Manager/Communications Manager
Position Type: Part time contract role with potential extensions (3 month assignment) - 15-20 hours per week
Location: Cambridge MA
• The in-person conference is primarily alumni-focused, while the virtual session is targeted to non-alumni. This role is support-driven across events, marketing, and brand execution.
User Experience & Event Operations
Event page setup
Registration management
Mailchimp communications
Onsite support on May 15 & May 19 (run throughs, video board, logistics)
Ensure presentations are on brand and polished
Marketing & Communications
Build promotional materials
Design and send email campaigns
Review brand manual to ensure correct:
Templates
Brand flexibility/compliance
Brand Stewardship
Support corporate alliances and pitch decks
Manage April conference registration
Maintain D³ brand across B2C and B2B
Assist with ExecEd co branded workshop collateral
Light website maintenance (WordPress): remove old events, fix bugs
Tools & Technical Experience Needed
WordPress
Mailchimp
Teachable
Description
Working under the direction of a manager, plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns, which contribute to the advancement of academic or business objectives.
Work with communicators, marketers or program managers to identify marketing goals, audiences and messaging. Research available markets and channels. Recommend or select the best ones for the initiative. Develop digital marketing plans and relevant, compelling creative deliverables, working in conjunction with managers, ad agencies contracted by managers, and third party designers or other creatives. Produce digital marketing copy and content as needed. Ensure deliverables are consistent with the brand and quality standards of client's and or the school, as well as its global reputation for excellence. Projects may include related non digital marketing elements, such as print or radio.
Experience and expertise in the effective use of paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising. Experience and expertise in paid search, search engine optimization and web analytics. Provide regular reporting and analysis (trends, key metrics, and results) for digital campaigns to the client. Educate and consult with team members on advertising efforts, digital marketing product capabilities and digital media trends.
Will liaise with and represent interests, needs and requirements with publishers, advertising agencies, suppliers and creative resources to ensure successful project execution. Will conduct periodic audits of invoices, budgets, and media plans to optimize media investment.
Required technical skills : Intermediate or better proficiency in typical Microsoft Office products. Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Additional skills with products like Salesforce CRM may be helpful.
Additional job details
Lead execution of communications strategy across external and corporate alliance initiatives
Oversee planning and delivery of a
major May conference (assets, slide decks, A/V coordination, vendor alignment)
Manage external vendors (Reaktiv and Deviate) to ensure deadlines, quality, and performance standards are met
Steward the D³ brand across all touchpoints, including approvals and quality control
Oversee development of corporate partner materials and executive education collateral
Support Institute leadership with presentation development, messaging alignment, and executive materials
Supervise and guide a web designer and content coordinator
Ensure timely website updates and overall digital presence management
#J-18808-Ljbffr
User Experience & Event Operations
Event page setup
Registration management
Mailchimp communications
Onsite support on May 15 & May 19 (run throughs, video board, logistics)
Ensure presentations are on brand and polished
Marketing & Communications
Build promotional materials
Design and send email campaigns
Review brand manual to ensure correct:
Templates
Brand flexibility/compliance
Brand Stewardship
Support corporate alliances and pitch decks
Manage April conference registration
Maintain D³ brand across B2C and B2B
Assist with ExecEd co branded workshop collateral
Light website maintenance (WordPress): remove old events, fix bugs
Tools & Technical Experience Needed
WordPress
Mailchimp
Teachable
Description
Working under the direction of a manager, plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns, which contribute to the advancement of academic or business objectives.
Work with communicators, marketers or program managers to identify marketing goals, audiences and messaging. Research available markets and channels. Recommend or select the best ones for the initiative. Develop digital marketing plans and relevant, compelling creative deliverables, working in conjunction with managers, ad agencies contracted by managers, and third party designers or other creatives. Produce digital marketing copy and content as needed. Ensure deliverables are consistent with the brand and quality standards of client's and or the school, as well as its global reputation for excellence. Projects may include related non digital marketing elements, such as print or radio.
Experience and expertise in the effective use of paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising. Experience and expertise in paid search, search engine optimization and web analytics. Provide regular reporting and analysis (trends, key metrics, and results) for digital campaigns to the client. Educate and consult with team members on advertising efforts, digital marketing product capabilities and digital media trends.
Will liaise with and represent interests, needs and requirements with publishers, advertising agencies, suppliers and creative resources to ensure successful project execution. Will conduct periodic audits of invoices, budgets, and media plans to optimize media investment.
Required technical skills : Intermediate or better proficiency in typical Microsoft Office products. Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Additional skills with products like Salesforce CRM may be helpful.
Additional job details
Lead execution of communications strategy across external and corporate alliance initiatives
Oversee planning and delivery of a
major May conference (assets, slide decks, A/V coordination, vendor alignment)
Manage external vendors (Reaktiv and Deviate) to ensure deadlines, quality, and performance standards are met
Steward the D³ brand across all touchpoints, including approvals and quality control
Oversee development of corporate partner materials and executive education collateral
Support Institute leadership with presentation development, messaging alignment, and executive materials
Supervise and guide a web designer and content coordinator
Ensure timely website updates and overall digital presence management
#J-18808-Ljbffr