SEO Strategist
Schott, Bublitz & Engel, s.c., Madison, WI, United States
Mission and Overview
Above the Bar Marketing is a leading provider of digital marketing for lawyers and law firms. We are committed to delivering exceptional solutions to our clients and fostering long-term partnerships.
Description The SEO Strategist is responsible for developing and executing comprehensive SEO strategies to increase organic search visibility and drive measurable results for clients in the legal industry. This role requires expertise in keyword research, on-page optimization, technical SEO, and link building, while collaborating closely with internal teams to ensure client success.
Performance Will Be Measured By
Client retention and revenue growth
Organic traffic growth and keyword ranking improvements
Client visibility within AI and LLM platforms
Quality and consistency of SEO deliverables
Collaboration with cross‑functional teams
Demonstrates leadership aligned with ATB values
Key Responsibilities
Keyword Research and On-Page Optimization:
Conduct in‑depth keyword research to identify high‑value opportunities.
Optimize website content (titles, meta descriptions, headers, images) for search visibility.
This applies to new client projects – initial fulfillment as well as post‑fulfillment client work.
Technical SEO:
Analyze and improve site performance (speed, mobile readiness, crawlability).
Ensure technical elements (XML sitemaps, schema markup, indexing) are implemented effectively.
Link Building and Off‑Page SEO:
Develop and execute link‑building campaigns.
Acquire high‑quality backlinks from reputable and relevant sources.
Performance Analysis and Reporting:
Track and analyze SEO KPIs to measure campaign effectiveness.
Provide clients with clear reporting and actionable insights with emphasis on lead volume and quality.
Client Communication and Collaboration:
Participate in client calls to present SEO data and insights.
Lead client discussions regarding lead volume, quality and other factors.
Work with content, strategy and development teams to ensure SEO best practices are integrated.
Qualifications
Bachelor’s degree or equivalent experience
3+ years of SEO experience in an agency or similar setting
Strong understanding of SEO principles and Google algorithms
Proficiency in SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs)
Analytical mindset with problem–solving skills
Strong written and verbal communication abilities
Proficiency in tools like SEMrush, GA, GSC
Knowledge of technical, on‑page and off‑page SEO
Strong communication and analytical skillsExperience using project tools like Monday.com and CRM platforms such as HubSpot preferred
MS Office/G Workspace
Benefits
Competitive salary and benefits package
Opportunities for professional growth and career advancement
Supportive and collaborative team environment
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Description The SEO Strategist is responsible for developing and executing comprehensive SEO strategies to increase organic search visibility and drive measurable results for clients in the legal industry. This role requires expertise in keyword research, on-page optimization, technical SEO, and link building, while collaborating closely with internal teams to ensure client success.
Performance Will Be Measured By
Client retention and revenue growth
Organic traffic growth and keyword ranking improvements
Client visibility within AI and LLM platforms
Quality and consistency of SEO deliverables
Collaboration with cross‑functional teams
Demonstrates leadership aligned with ATB values
Key Responsibilities
Keyword Research and On-Page Optimization:
Conduct in‑depth keyword research to identify high‑value opportunities.
Optimize website content (titles, meta descriptions, headers, images) for search visibility.
This applies to new client projects – initial fulfillment as well as post‑fulfillment client work.
Technical SEO:
Analyze and improve site performance (speed, mobile readiness, crawlability).
Ensure technical elements (XML sitemaps, schema markup, indexing) are implemented effectively.
Link Building and Off‑Page SEO:
Develop and execute link‑building campaigns.
Acquire high‑quality backlinks from reputable and relevant sources.
Performance Analysis and Reporting:
Track and analyze SEO KPIs to measure campaign effectiveness.
Provide clients with clear reporting and actionable insights with emphasis on lead volume and quality.
Client Communication and Collaboration:
Participate in client calls to present SEO data and insights.
Lead client discussions regarding lead volume, quality and other factors.
Work with content, strategy and development teams to ensure SEO best practices are integrated.
Qualifications
Bachelor’s degree or equivalent experience
3+ years of SEO experience in an agency or similar setting
Strong understanding of SEO principles and Google algorithms
Proficiency in SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs)
Analytical mindset with problem–solving skills
Strong written and verbal communication abilities
Proficiency in tools like SEMrush, GA, GSC
Knowledge of technical, on‑page and off‑page SEO
Strong communication and analytical skillsExperience using project tools like Monday.com and CRM platforms such as HubSpot preferred
MS Office/G Workspace
Benefits
Competitive salary and benefits package
Opportunities for professional growth and career advancement
Supportive and collaborative team environment
#J-18808-Ljbffr