Marketing Campaign Analyst 16618
Seneca Resources Company, LLC, Fairfax, VA, United States
Position Title : Marketing Campaign Orchestration Analyst (Pega CDH)
Location : Vienna, VA
Position Status : Contract
Pay Rate : W2 (with 56 hours PTO) $55-$60.00/hr. C2C: $65-$70.00/hr.
What You’ll Actually Be Doing This is
not just campaign execution
— it’s
decisioning + personalization at scale .
You’ll:
Turn
customer behavioral insights
into live campaigns
Build and configure logic inside
Pega Customer Decision Hub (CDH)
Define:
Audience targeting
Eligibility rules
Contact policies
Prioritization logic
Launch
omnichannel campaigns
(inbound + outbound)
Validate performance using:
SQL
Simulations
Post-launch analytics
Continuously
optimize campaigns
(A/B testing, suppression rules, tuning)
In short:
You are the bridge between marketing strategy, data, and decision engines.
Key Skills They REALLY Care About These are the make-or-break areas:
Pega CDH (Critical)
Decision strategies
Engagement & contact policies
Treatments & arbitration logic ?? If you don’t have hands-on CDH, this role is tough to land.
SQL + Analytics
Validate targeting logic
Analyze campaign performance
Explain results to stakeholders
Personalization & Targeting
Translating business requirements into:
Segments
Rules
Campaign logic
Agile Delivery
User stories
Acceptance criteria
QA/testing coordination
What Makes This Role Interesting
Focus on
Next Best Interaction (NBI)
– advanced personalization
True
omnichannel orchestration
(not siloed campaigns)
Heavy exposure to:
Decision engines
Behavioral data
Real-time marketing
Who This Role Is PERFECT For You’re a great fit if you are:
A
Pega CDH developer/analyst
A
campaign analyst moving into decisioning
Someone with:
Martech platforms (Adobe, Salesforce, etc.)
AND strong SQL + personalization logic
How to Position Yourself (if applying) Highlight:
"Built decision strategies in Pega CDH"
"Designed omnichannel campaigns with prioritization logic"
"Used SQL to validate audience and measure performance"
"Worked in agile environments delivering campaign releases"
Quick Self-Check You’re likely a strong candidate if you can say YES to:
Have I built or configured
decisioning logic (not just campaigns) ?
Have I worked with
customer-level targeting rules ?
Can I
write SQL to validate campaign outputs ?
Have I worked in
Agile delivery teams ?
About Seneca Resources At Seneca Resources, we are more than just a staffing and consulting firm, we are a trusted career partner. With offices across the U.S. and clients ranging from Fortune 500 companies to government organizations, we provide opportunities that help professionals grow their careers while making an impact.
When you work with Seneca, you’re choosing a company that invests in your success, celebrates your achievements, and connects you to meaningful work with leading organizations nationwide. We take the time to understand your goals and match you with roles that align with your skills and career path. Our consultants and contractors enjoy competitive pay, comprehensive health, dental, and vision coverage, 401(k) retirement plans, and the support of a dedicated team who will advocate for you every step of the way.
Equal Opportunity Employer Seneca Resources is proud to be an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace where all qualified individuals are encouraged to apply.
#J-18808-Ljbffr
Location : Vienna, VA
Position Status : Contract
Pay Rate : W2 (with 56 hours PTO) $55-$60.00/hr. C2C: $65-$70.00/hr.
What You’ll Actually Be Doing This is
not just campaign execution
— it’s
decisioning + personalization at scale .
You’ll:
Turn
customer behavioral insights
into live campaigns
Build and configure logic inside
Pega Customer Decision Hub (CDH)
Define:
Audience targeting
Eligibility rules
Contact policies
Prioritization logic
Launch
omnichannel campaigns
(inbound + outbound)
Validate performance using:
SQL
Simulations
Post-launch analytics
Continuously
optimize campaigns
(A/B testing, suppression rules, tuning)
In short:
You are the bridge between marketing strategy, data, and decision engines.
Key Skills They REALLY Care About These are the make-or-break areas:
Pega CDH (Critical)
Decision strategies
Engagement & contact policies
Treatments & arbitration logic ?? If you don’t have hands-on CDH, this role is tough to land.
SQL + Analytics
Validate targeting logic
Analyze campaign performance
Explain results to stakeholders
Personalization & Targeting
Translating business requirements into:
Segments
Rules
Campaign logic
Agile Delivery
User stories
Acceptance criteria
QA/testing coordination
What Makes This Role Interesting
Focus on
Next Best Interaction (NBI)
– advanced personalization
True
omnichannel orchestration
(not siloed campaigns)
Heavy exposure to:
Decision engines
Behavioral data
Real-time marketing
Who This Role Is PERFECT For You’re a great fit if you are:
A
Pega CDH developer/analyst
A
campaign analyst moving into decisioning
Someone with:
Martech platforms (Adobe, Salesforce, etc.)
AND strong SQL + personalization logic
How to Position Yourself (if applying) Highlight:
"Built decision strategies in Pega CDH"
"Designed omnichannel campaigns with prioritization logic"
"Used SQL to validate audience and measure performance"
"Worked in agile environments delivering campaign releases"
Quick Self-Check You’re likely a strong candidate if you can say YES to:
Have I built or configured
decisioning logic (not just campaigns) ?
Have I worked with
customer-level targeting rules ?
Can I
write SQL to validate campaign outputs ?
Have I worked in
Agile delivery teams ?
About Seneca Resources At Seneca Resources, we are more than just a staffing and consulting firm, we are a trusted career partner. With offices across the U.S. and clients ranging from Fortune 500 companies to government organizations, we provide opportunities that help professionals grow their careers while making an impact.
When you work with Seneca, you’re choosing a company that invests in your success, celebrates your achievements, and connects you to meaningful work with leading organizations nationwide. We take the time to understand your goals and match you with roles that align with your skills and career path. Our consultants and contractors enjoy competitive pay, comprehensive health, dental, and vision coverage, 401(k) retirement plans, and the support of a dedicated team who will advocate for you every step of the way.
Equal Opportunity Employer Seneca Resources is proud to be an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace where all qualified individuals are encouraged to apply.
#J-18808-Ljbffr