Local Marketing Program Manager
Regions Bank, Nashville, TN, United States
Job Description
At Regions, the Corporate Marketing Business Partner serves as a strategic liaison between Marketing and assigned geographical areas and/or business units. This role is responsible for developing and executing strategies that align with Regions’ objectives, driving brand awareness, growth, and customer acquisition/retention. This role partner with key leaders and stakeholders to develop and execute comprehensive and cohesive marketing strategies and campaigns.
Primary Responsibilities
Serves as Marketing Communications representative, when applicable, for assigned geographies or business units
Develops comprehensive priority market or business unit strategies/campaigns that align with Regions’ overall marketing strategy
Develops, manages, and implements Marketing Communications strategies/campaigns through coordination with partners (e.g. geographical leadership, business unit partners, priority market managers, external agencies, etc.) to ensure integrated, comprehensive support for initiatives
Contributes to the identification of customer sub-segments and targets for acquisition, increased wallet share, and retention
Builds and delivers useful, credible data-driven marketing programs for business success and return on investment (ROI)
Identifies and cultivates strategic partnerships within assigned geographies and/or business units to advance, support, and promote overall business unit and/or priority market objectives
Plans and executes, when applicable, high-value client events
Provides marketing and communications oversight and management, when applicable, for various events and initiatives at the corporate level or in the markets (e.g., De Novo, grand openings, financial education efforts, Women + Wealth, Disaster relief, etc.)
Manages, on occasion, junior business partners, offers advice and guidance
May take responsibility for larger geographies and/or business units with complex needs and/or objectives
Manages high-dollar marketing strategies when needed
Requirements
Bachelor’s degree in Marketing or related field
Five (5) years of experience in marketing or sales, preferably within banking and/or financial services
Experience with event planning
Willingness to travel for program and/or initiative execution
Skills And Competencies
Ability to build relationships with key partners within priority markets, corporate business units, and the Marketing Communications team
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work in a team environment
Demonstrated leadership or influencer capabilities
Extensive planning skills – ability to manage multiple initiatives, planning the details while seeing and working toward the big picture
Independent decision making
Plan development skills – needs based, data and research driven, founded with strong assumptions, and which have a positive (ROI)
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong interpersonal skills
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Position Type Full time
Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
Minimum:
$86,814.75 USD
Median:
$112,360.00 USD
Incentive Pay Plans: This job is not incentive eligible.
Benefits Information Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Location Details Regions Center – Birmingham, Alabama
Equal Opportunity Employer Equal Opportunity Employer/including Disabled/Veterans
#J-18808-Ljbffr
Primary Responsibilities
Serves as Marketing Communications representative, when applicable, for assigned geographies or business units
Develops comprehensive priority market or business unit strategies/campaigns that align with Regions’ overall marketing strategy
Develops, manages, and implements Marketing Communications strategies/campaigns through coordination with partners (e.g. geographical leadership, business unit partners, priority market managers, external agencies, etc.) to ensure integrated, comprehensive support for initiatives
Contributes to the identification of customer sub-segments and targets for acquisition, increased wallet share, and retention
Builds and delivers useful, credible data-driven marketing programs for business success and return on investment (ROI)
Identifies and cultivates strategic partnerships within assigned geographies and/or business units to advance, support, and promote overall business unit and/or priority market objectives
Plans and executes, when applicable, high-value client events
Provides marketing and communications oversight and management, when applicable, for various events and initiatives at the corporate level or in the markets (e.g., De Novo, grand openings, financial education efforts, Women + Wealth, Disaster relief, etc.)
Manages, on occasion, junior business partners, offers advice and guidance
May take responsibility for larger geographies and/or business units with complex needs and/or objectives
Manages high-dollar marketing strategies when needed
Requirements
Bachelor’s degree in Marketing or related field
Five (5) years of experience in marketing or sales, preferably within banking and/or financial services
Experience with event planning
Willingness to travel for program and/or initiative execution
Skills And Competencies
Ability to build relationships with key partners within priority markets, corporate business units, and the Marketing Communications team
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work in a team environment
Demonstrated leadership or influencer capabilities
Extensive planning skills – ability to manage multiple initiatives, planning the details while seeing and working toward the big picture
Independent decision making
Plan development skills – needs based, data and research driven, founded with strong assumptions, and which have a positive (ROI)
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong interpersonal skills
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Position Type Full time
Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
Minimum:
$86,814.75 USD
Median:
$112,360.00 USD
Incentive Pay Plans: This job is not incentive eligible.
Benefits Information Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Location Details Regions Center – Birmingham, Alabama
Equal Opportunity Employer Equal Opportunity Employer/including Disabled/Veterans
#J-18808-Ljbffr