Local Marketing Program Manager

Job Description At Regions, the Corporate Marketing Business Partner serves as a strategic liaison between Marketing and assigned geographical areas and/or business units. This role is responsible for developing and executing strategies that align with Regions’ objectives, driving brand awareness, growth, and customer acquisition/retention. This role partner with key leaders and stakeholders to develop and execute comprehensive and cohesive marketing strategies and campaigns. Primary Responsibilities Serves as Marketing Communications representative, when applicable, for assigned geographies or business units Develops comprehensive priority market or business unit strategies/campaigns that align with Regions’ overall marketing strategy Develops, manages, and implements Marketing Communications strategies/campaigns through coordination with partners (e.g. geographical leadership, business unit partners, priority market managers, external agencies, etc.) to ensure integrated, comprehensive support for initiatives Contributes to the identification of customer sub-segments and targets for acquisition, increased wallet share, and retention Builds and delivers useful, credible data-driven marketing programs for business success and return on investment (ROI) Identifies and cultivates strategic partnerships within assigned geographies and/or business units to advance, support, and promote overall business unit and/or priority market objectives Plans and executes, when applicable, high-value client events Provides marketing and communications oversight and management, when applicable, for various events and initiatives at the corporate level or in the markets (e.g., De Novo, grand openings, financial education efforts, Women + Wealth, Disaster relief, etc.) Manages, on occasion, junior business partners, offers advice and guidance May take responsibility for larger geographies and/or business units with complex needs and/or objectives Manages high-dollar marketing strategies when needed Requirements Bachelor’s degree in Marketing or related field Five (5) years of experience in marketing or sales, preferably within banking and/or financial services Experience with event planning Willingness to travel for program and/or initiative execution Skills And Competencies Ability to build relationships with key partners within priority markets, corporate business units, and the Marketing Communications team Ability to learn additional systems as needed Ability to research, analyze data, and derive facts Ability to work in a team environment Demonstrated leadership or influencer capabilities Extensive planning skills – ability to manage multiple initiatives, planning the details while seeing and working toward the big picture Independent decision making Plan development skills – needs based, data and research driven, founded with strong assumptions, and which have a positive (ROI) Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.) Strong interpersonal skills Strong verbal, written communication, and organizational skills Strong work ethic and self-motivation Position Type Full time Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job. Minimum: $86,814.75 USD Median: $112,360.00 USD Incentive Pay Plans: This job is not incentive eligible. Benefits Information Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions. Paid Vacation/Sick Time 401K with Company Match Medical, Dental and Vision Benefits Disability Benefits Health Savings Account Flexible Spending Account Life Insurance Parental Leave Employee Assistance Program Associate Volunteer Program Location Details Regions Center – Birmingham, Alabama Equal Opportunity Employer Equal Opportunity Employer/including Disabled/Veterans #J-18808-Ljbffr