Product Marketing Manager
Rollstack, New York, NY, United States
At Rollstack, we are revolutionizing the way businesses share and communicate data and insights. Organizations worldwide rely on slide decks and documents to make informed decisions, whether for leadership, clients, or partners. Yet, preparing these materials often consumes countless hours. Rollstack fully automates that.
We help some of the world's leading organizations, from mid-sized to public companies like SoFi, Zillow, and Whirlpool, automate their slide decks and documents. Headquartered in New York, we offer a remote-friendly workplace and are backed by Insight Partners and Y Combinator, the most successful startup incubator in the world that produced companies like Airbnb, Twitch, Instacart, Dropbox, Reddit, Doordash, Stripe, and Coinbase.
Our team operates with speed and focus to deliver outsized impact for our customers. We approach every challenge with first principles, never assuming things have to be done a certain way. We are a diverse team that believes intelligence and kindness go hand in hand, welcoming individuals from all backgrounds. Our persistence and rapid execution define us as a category leader and a future generational company.
About The Role Rollstack is seeking a Product Marketing Manager to help drive our product marketing efforts and bring Rollstack’s value proposition to life across channels. You will work closely with Product, Sales, and Customer Success to translate product capabilities into compelling narratives that resonate with our target customers. From product launches to customer stories, you will play a key role in shaping how Rollstack communicates with the market. This role is highly hands‑on and ideal for someone who enjoys building, experimenting, and iterating quickly in a fast‑growing startup environment. You will own the distribution of Rollstack’s story across channels, ensuring that our messaging reaches the right audiences and drives awareness, engagement, and pipeline. You will report directly to our Growth Director and collaborate closely with teams across the company.
What You Will Do
Support and execute go‑to‑market launches for new product features and updates
Develop clear and differentiated product positioning and messaging
Create marketing content including: blog posts, case studies, product pages, sales collateral, customer stories, webinars and videos
Own the distribution of Rollstack’s story across channels, including LinkedIn, newsletters, product announcements, and community conversations
Ensure marketing content reaches the right audiences and drives awareness, engagement, and pipeline generation
Work closely with Product and Engineering to translate technical capabilities into clear customer value
Equip the Sales team with sales enablement materials, presentations, and messaging frameworks
Build customer advocacy assets including case studies, testimonials, and success stories
Manage and grow Rollstack’s social media presence, particularly on LinkedIn
Collaborate with Customer Success to identify customer wins, insights, and real‑world use cases
Track and analyze the performance of marketing initiatives and campaigns to continuously improve messaging and distribution
Own key product marketing metrics, such as campaign performance, engagement, product adoption support, and marketing‑sourced pipeline
Who We Are Looking For
3+ years of experience in Product Marketing, Growth Marketing, or Content Marketing in a SaaS or technology company
Strong content creation and storytelling skills, with the ability to simplify technical concepts
Experience developing product messaging, positioning, and marketing content
Proficiency with modern AI tools for marketing workflows, including Claude, ChatGPT, video editing tools such as Nano Banana
Comfortable leveraging AI to accelerate research, content production, experimentation, and campaign velocity
Experience using marketing and sales tools including Salesforce (CRM), email marketing platforms such as HubSpot, Customer.io, Mailchimp, or similar tools
Experience managing social media channels, particularly LinkedIn, and creating engaging content that drives reach and engagement
Strong analytical mindset and ability to measure marketing performance and optimize campaigns
Excellent written and verbal communication skills with strong attention to detail
Customer‑centric mindset and ability to deeply understand customer workflows and needs
Familiarity with the data, analytics, or productivity software ecosystem is a plus
Thrives in a fast‑moving startup environment with high ownership and autonomy
Bachelor’s degree in STEM, Marketing, Business, or a related field is a plus
Why Join Us
Join a Y Combinator‑backed company redefining how teams communicate data and insights
Work alongside an exceptional team of builders and operators, including alumni from Amazon, Meta, Pinterest, Tesla, and AiFi
Be part of a fully remote, globally distributed team that values autonomy and impact
Help shape the messaging and positioning of a category‑defining product
Look forward to bi‑annual team off‑sites in destinations that belong on your travel bucket list
Earn competitive compensation and meaningful equity in a high‑growth startup where your work directly shapes the company’s trajectory
#J-18808-Ljbffr
We help some of the world's leading organizations, from mid-sized to public companies like SoFi, Zillow, and Whirlpool, automate their slide decks and documents. Headquartered in New York, we offer a remote-friendly workplace and are backed by Insight Partners and Y Combinator, the most successful startup incubator in the world that produced companies like Airbnb, Twitch, Instacart, Dropbox, Reddit, Doordash, Stripe, and Coinbase.
Our team operates with speed and focus to deliver outsized impact for our customers. We approach every challenge with first principles, never assuming things have to be done a certain way. We are a diverse team that believes intelligence and kindness go hand in hand, welcoming individuals from all backgrounds. Our persistence and rapid execution define us as a category leader and a future generational company.
About The Role Rollstack is seeking a Product Marketing Manager to help drive our product marketing efforts and bring Rollstack’s value proposition to life across channels. You will work closely with Product, Sales, and Customer Success to translate product capabilities into compelling narratives that resonate with our target customers. From product launches to customer stories, you will play a key role in shaping how Rollstack communicates with the market. This role is highly hands‑on and ideal for someone who enjoys building, experimenting, and iterating quickly in a fast‑growing startup environment. You will own the distribution of Rollstack’s story across channels, ensuring that our messaging reaches the right audiences and drives awareness, engagement, and pipeline. You will report directly to our Growth Director and collaborate closely with teams across the company.
What You Will Do
Support and execute go‑to‑market launches for new product features and updates
Develop clear and differentiated product positioning and messaging
Create marketing content including: blog posts, case studies, product pages, sales collateral, customer stories, webinars and videos
Own the distribution of Rollstack’s story across channels, including LinkedIn, newsletters, product announcements, and community conversations
Ensure marketing content reaches the right audiences and drives awareness, engagement, and pipeline generation
Work closely with Product and Engineering to translate technical capabilities into clear customer value
Equip the Sales team with sales enablement materials, presentations, and messaging frameworks
Build customer advocacy assets including case studies, testimonials, and success stories
Manage and grow Rollstack’s social media presence, particularly on LinkedIn
Collaborate with Customer Success to identify customer wins, insights, and real‑world use cases
Track and analyze the performance of marketing initiatives and campaigns to continuously improve messaging and distribution
Own key product marketing metrics, such as campaign performance, engagement, product adoption support, and marketing‑sourced pipeline
Who We Are Looking For
3+ years of experience in Product Marketing, Growth Marketing, or Content Marketing in a SaaS or technology company
Strong content creation and storytelling skills, with the ability to simplify technical concepts
Experience developing product messaging, positioning, and marketing content
Proficiency with modern AI tools for marketing workflows, including Claude, ChatGPT, video editing tools such as Nano Banana
Comfortable leveraging AI to accelerate research, content production, experimentation, and campaign velocity
Experience using marketing and sales tools including Salesforce (CRM), email marketing platforms such as HubSpot, Customer.io, Mailchimp, or similar tools
Experience managing social media channels, particularly LinkedIn, and creating engaging content that drives reach and engagement
Strong analytical mindset and ability to measure marketing performance and optimize campaigns
Excellent written and verbal communication skills with strong attention to detail
Customer‑centric mindset and ability to deeply understand customer workflows and needs
Familiarity with the data, analytics, or productivity software ecosystem is a plus
Thrives in a fast‑moving startup environment with high ownership and autonomy
Bachelor’s degree in STEM, Marketing, Business, or a related field is a plus
Why Join Us
Join a Y Combinator‑backed company redefining how teams communicate data and insights
Work alongside an exceptional team of builders and operators, including alumni from Amazon, Meta, Pinterest, Tesla, and AiFi
Be part of a fully remote, globally distributed team that values autonomy and impact
Help shape the messaging and positioning of a category‑defining product
Look forward to bi‑annual team off‑sites in destinations that belong on your travel bucket list
Earn competitive compensation and meaningful equity in a high‑growth startup where your work directly shapes the company’s trajectory
#J-18808-Ljbffr