Manager, GTM Marketing - Audiences
InMarket, Only, TN, United States
Job Title
Manager, GTM Marketing - Audiences
Location
Remote - US Only
About InMarket
Since 2010, InMarket has been the leader in 360‑degree consumer intelligence and real‑time activation for thousands of today’s top brands. Through InMarket's data‑driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
About The Role
We are seeking a Manager, GTM Marketing to lead go‑to‑market strategy and commercialization for our Audiences business. This role will drive positioning, packaging, and demand alignment for Audience solutions, ensuring clarity of value proposition and measurable pipeline impact. You will partner closely with business leadership and Sales to ensure marketing efforts support revenue growth and strategic expansion. This role requires strong narrative development skills and the ability to translate data‑driven solutions into clear, compelling market stories.
What You Will Do Own GTM Marketing Strategy for Audiences
Develop and execute the GTM plan aligned to Audience revenue goals
Clarify positioning and value proposition across key ICPs
Support packaging and differentiation in a crowded market
Ensure message consistency across sales, content, and campaigns
You are responsible for how the Audience business is positioned and understood.
Partner with Business and Sales Leadership
Align with Audience business leadership on strategic priorities
Identify growth opportunities across verticals and segments
Collaborate with Sales leadership to refine messaging and target accounts
Surface field feedback to inform future strategy
Marketing must be embedded in business decision‑making.
Lead Commercialization & Enablement Alignment
Manage launch execution for Audience updates and offerings
Partner with Enablement to drive training and certification
Ensure sales materials and playbooks reflect priority narratives
Monitor adoption and adjust as needed
Commercialization must be structured and measurable.
Drive Demand & Pipeline Alignment
Align demand programs to Audience priorities
Partner with Demand Generation to increase qualified pipeline
Monitor performance metrics and optimize campaigns
Support account‑based marketing initiatives for priority segments
Coordinate Cross‑Functional Execution
Partner with:
Content & Partner Marketing
Brand & Communications
Demand Generation
Sales Marketing
Sales Enablement
Marketing Operations
Ensure Audience priorities are reflected in shared marketing resources
Strong cross‑functional leadership is essential.
What Success Looks Like (First 12 Months)
Clear and differentiated positioning in‑market
Structured, consistent launch execution across initiatives
Measurable pipeline growth tied to priority offerings
Strong alignment and trust with the GM and Sales leadership
Increased pipeline contribution from Audience programs
Marketing viewed as a direct growth partner for the business
Your Experience and Expertise
6–10 years of experience in Product Marketing, GTM Marketing, or B2B marketing
Experience marketing data, SaaS, ad tech, or martech solutions
Strong storytelling and positioning capabilities
Ability to translate technical capabilities into business value
Experience partnering with Sales and business‑line leaders
Data‑driven and performance‑oriented
Core Competencies
Business‑first mindset with marketing expertise
Highly accountable and outcome‑oriented
Decisive and comfortable operating with speed
Strong collaborator who can align diverse stakeholders
Data‑driven with a bias toward action
Benefits Summary
Competitive salary, stock options, flexible vacation
Medical, dental and Flexible Spending Account (FSA)
Company Matched 401(k)
Unlimited PTO (within reason)
Talented co‑workers and management
Agile Development Program (For continued learning/professional development)
Paid Parental Leave
For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $140,000-$150,000. Job titles contingent upon years of experience. Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!
At InMarket, diversity is not just a value, it’s the very essence of who we are. It’s about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve. We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual’s unique contributions. Together, we thrive.
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
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Manager, GTM Marketing - Audiences
Location
Remote - US Only
About InMarket
Since 2010, InMarket has been the leader in 360‑degree consumer intelligence and real‑time activation for thousands of today’s top brands. Through InMarket's data‑driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
About The Role
We are seeking a Manager, GTM Marketing to lead go‑to‑market strategy and commercialization for our Audiences business. This role will drive positioning, packaging, and demand alignment for Audience solutions, ensuring clarity of value proposition and measurable pipeline impact. You will partner closely with business leadership and Sales to ensure marketing efforts support revenue growth and strategic expansion. This role requires strong narrative development skills and the ability to translate data‑driven solutions into clear, compelling market stories.
What You Will Do Own GTM Marketing Strategy for Audiences
Develop and execute the GTM plan aligned to Audience revenue goals
Clarify positioning and value proposition across key ICPs
Support packaging and differentiation in a crowded market
Ensure message consistency across sales, content, and campaigns
You are responsible for how the Audience business is positioned and understood.
Partner with Business and Sales Leadership
Align with Audience business leadership on strategic priorities
Identify growth opportunities across verticals and segments
Collaborate with Sales leadership to refine messaging and target accounts
Surface field feedback to inform future strategy
Marketing must be embedded in business decision‑making.
Lead Commercialization & Enablement Alignment
Manage launch execution for Audience updates and offerings
Partner with Enablement to drive training and certification
Ensure sales materials and playbooks reflect priority narratives
Monitor adoption and adjust as needed
Commercialization must be structured and measurable.
Drive Demand & Pipeline Alignment
Align demand programs to Audience priorities
Partner with Demand Generation to increase qualified pipeline
Monitor performance metrics and optimize campaigns
Support account‑based marketing initiatives for priority segments
Coordinate Cross‑Functional Execution
Partner with:
Content & Partner Marketing
Brand & Communications
Demand Generation
Sales Marketing
Sales Enablement
Marketing Operations
Ensure Audience priorities are reflected in shared marketing resources
Strong cross‑functional leadership is essential.
What Success Looks Like (First 12 Months)
Clear and differentiated positioning in‑market
Structured, consistent launch execution across initiatives
Measurable pipeline growth tied to priority offerings
Strong alignment and trust with the GM and Sales leadership
Increased pipeline contribution from Audience programs
Marketing viewed as a direct growth partner for the business
Your Experience and Expertise
6–10 years of experience in Product Marketing, GTM Marketing, or B2B marketing
Experience marketing data, SaaS, ad tech, or martech solutions
Strong storytelling and positioning capabilities
Ability to translate technical capabilities into business value
Experience partnering with Sales and business‑line leaders
Data‑driven and performance‑oriented
Core Competencies
Business‑first mindset with marketing expertise
Highly accountable and outcome‑oriented
Decisive and comfortable operating with speed
Strong collaborator who can align diverse stakeholders
Data‑driven with a bias toward action
Benefits Summary
Competitive salary, stock options, flexible vacation
Medical, dental and Flexible Spending Account (FSA)
Company Matched 401(k)
Unlimited PTO (within reason)
Talented co‑workers and management
Agile Development Program (For continued learning/professional development)
Paid Parental Leave
For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $140,000-$150,000. Job titles contingent upon years of experience. Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!
At InMarket, diversity is not just a value, it’s the very essence of who we are. It’s about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve. We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual’s unique contributions. Together, we thrive.
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
#J-18808-Ljbffr