Content and Social Media Lead
The Goodkind Group, LLC, New York, NY, United States
Title:
Content & Social Media Lead
Location:
New York, NY (Hybrid)
Overview An intellectual property law practice is seeking a Content and Social Media Senior Specialist to lead content development, social strategy, and digital storytelling. This role shapes the firm’s presence across platforms, translating complex legal work into clear, engaging content that supports visibility and growth.
Responsibilities
Lead social media strategy (LinkedIn, Instagram), including campaigns, content planning, and performance tracking
Create and edit written/visual content (posts, articles, alerts, presentations, marketing materials)
Interview attorneys and convert technical topics into accessible messaging
Manage website, newsletters, and marketing collateral across digital and print channels
Design assets (ads, invitations, decks) and ensure brand consistency
Plan and produce video content, including editing and post‑production
Maintain content calendars, oversee publishing workflows, and report on performance metrics
Advise attorneys on LinkedIn strategy and best practices
Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, or related field
5+ years in content, social media, or communications (legal/ professional services preferred)
Experience with design tools (Adobe Creative Cloud, Canva, CapCut, etc.)
Strong writing, editing, and storytelling skills
Proficiency in PowerPoint and Excel
Experience with CMS platforms and analytics tools
Portfolio demonstrating content and campaign work
#J-18808-Ljbffr
Content & Social Media Lead
Location:
New York, NY (Hybrid)
Overview An intellectual property law practice is seeking a Content and Social Media Senior Specialist to lead content development, social strategy, and digital storytelling. This role shapes the firm’s presence across platforms, translating complex legal work into clear, engaging content that supports visibility and growth.
Responsibilities
Lead social media strategy (LinkedIn, Instagram), including campaigns, content planning, and performance tracking
Create and edit written/visual content (posts, articles, alerts, presentations, marketing materials)
Interview attorneys and convert technical topics into accessible messaging
Manage website, newsletters, and marketing collateral across digital and print channels
Design assets (ads, invitations, decks) and ensure brand consistency
Plan and produce video content, including editing and post‑production
Maintain content calendars, oversee publishing workflows, and report on performance metrics
Advise attorneys on LinkedIn strategy and best practices
Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, or related field
5+ years in content, social media, or communications (legal/ professional services preferred)
Experience with design tools (Adobe Creative Cloud, Canva, CapCut, etc.)
Strong writing, editing, and storytelling skills
Proficiency in PowerPoint and Excel
Experience with CMS platforms and analytics tools
Portfolio demonstrating content and campaign work
#J-18808-Ljbffr