Private Events Sales Director - Luminarias

Director of Private Event Sales

Luminarias Restaurant

Compensation: $110,000 - $120,000

This Is a Leadership Role at One of Southern California's Most Storied Event Venues

For decades, Luminarias has been the backdrop for life's most meaningful celebrations - weddings, milestone events, corporate gatherings, and cultural moments that span generations. Nestled in the hills of Monterey Park with sweeping city views, Luminarias is a destination rooted in tradition, emotion, and unforgettable hospitality.

We are seeking a Private Events Sales Director to reimagine, elevate, and grow Luminarias' private events business - honoring its legacy while evolving execution, sales strategy, and guest experience to meet modern expectations.

This is a high-impact leadership role for a confident seller, strategic thinker, and inspirational team leader who understands that great events are built on relationships, trust, precision, and heart.

What You'll Own

Revenue Strategy & Growth

• Full ownership of catering and special events revenue
• Drive consistent growth across weddings, social events, corporate functions, and buyouts
• Develop and execute quarterly and annual sales strategies
• Maximize revenue through strategic pricing, packaging, and calendar optimization
• Personally manage and close high-value and legacy client relationships

Sales Leadership & Market Presence

• Position Luminarias as a top-tier destination venue in the Los Angeles market
• Build strong relationships with event planners, community leaders, corporate clients, and cultural organizations
• Lead outbound sales efforts, inbound inquiry conversion, and proactive account development
• Partner with marketing to refine sales materials, storytelling, and venue positioning

Team Leadership & Culture

• Lead, coach, and develop a high-performing catering sales team
• Set clear expectations around activity, accountability, and performance
• Foster a culture rooted in hospitality, pride, urgency, and professionalism
• Mentor team members and build a strong internal leadership bench

Event Experience & Execution

• Oversee all private events from initial inquiry through final execution
• Collaborate closely with Operations, Culinary, Beverage, and Facilities teams
• Ensure events are executed with precision, warmth, and elevated standards
• Uphold profitability guidelines while delivering exceptional guest experiences

Systems, Reporting & Optimization

• Own CRM usage, forecasting, booking pace, and reporting
• Analyze performance data to improve conversion, yield, and client experience
• Build scalable systems that support growth while protecting quality

Who You Are

• 7+ years of progressive experience in catering, events, or hospitality sales leadership
• Proven success driving multi-million-dollar event revenue
• Experience in destination venues, hotels, or high-volume event properties
• A polished communicator with strong negotiation and relationship-building skills
• Highly organized, detail-driven, and execution-focused
• Calm under pressure, emotionally intelligent, and decisive
• You respect tradition - but aren't afraid to raise the bar

Why Luminarias

• A venue with deep emotional and cultural significance
• Opportunity to elevate and modernize events execution while honoring legacy
• Strong leadership support and growth mindset
• Competitive compensation with performance upside
• A chance to leave a lasting imprint on one of Southern California's most iconic venues

Our Commitment

Luminarias and Specialty Restaurants Corporation are Equal Opportunity Employers. We value diversity and are committed to providing equal employment opportunities to all individuals regardless of race, color, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other protected status. We maintain a drug‑free workplace and consider qualified applicants with criminal histories in accordance with applicable local, state, and federal laws.

If You're Ready to Lead with Purpose

If you're a seasoned catering leader who understands the power of celebration, legacy, and hospitality - and you're ready to take ownership of a venue with soul - we'd love to meet you.

Apply today and help shape the next chapter of Luminarias.

All job offers are contingent upon successfully passing pre‑employment background check.

Salary: $ - $ per year

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