Marketing Manager - YogaSix
Xponential Fitness, Irvine, CA, United States
Job Title:
Marketing Manager - YogaSix
Salary Range:
$80,000 - $92,500/year depending on experience
Reports To:
Director of Brand Marketing - YogaSix
Work Schedule:
Monday - Thursday in office, Fridays WFH
Who We Are Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength‑training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one‑on‑one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength‑based program.
Summary The Marketing Manager will lead and support YogaSix to develop and implement marketing communications and strategies for national and local social media presence, CRM (email, text, PUSH) to support brand, national and local initiatives for a growing fitness brand.
Key Responsibilities Brand Marketing & Campaign Execution
Support development and execution of national marketing campaigns and promotions
Manage integrated marketing calendars aligned with brand priorities
Partner with creative teams to develop campaign assets and messaging
Ensure brand standards and visual identity are maintained across all channels
Support product launches, programming initiatives, and brand partnerships
Franchise Marketing Support
Act as a primary marketing liaison to franchise owners and operators
Provide guidance on local marketing strategy and studio growth initiatives
Develop marketing playbooks, toolkits, and best practice resources
Support new studio openings including pre‑sale strategy and grand opening marketing
Identify top performing studios and scale best practices across the system
Growth & Performance Marketing
Partner with paid media and digital teams to optimize lead generation
Monitor funnel performance from lead to member conversion
Support lifecycle marketing including email, SMS, and retention initiatives
Collaborate on testing strategies to improve cost per lead and acquisition efficiency
Support initiatives that improve member lifetime value
Cross‑Functional Collaboration
Partner with franchise business consultants, Field operations leadership, Sales teams, Creative teams and Analytics teams
Coordinate timelines across multiple marketing initiatives
Manage agency relationships and vendor deliverables
Assist with budget tracking and campaign planning
Analytics & Business Insights
Track and report on key KPIs including Lead generation, Membership growth, Same‑store sales, Studio ramp performance, and Campaign ROI
Develop reports and insights for brand leadership
Identify growth opportunities through performance data
Benefits
Competitive Salary ($80,000 - $92,500) depending on experience
Comprehensive Medical, Dental and Vision benefits
Opportunities for additional bonuses
Cell Phone Allowance
401k plan with 4% company match
Complimentary corporate memberships to XPLUS and XPASS
Qualifications
3-5+ years of marketing experience, preferably with an in‑house marketing organization
Experience managing multi‑channel marketing campaigns
Experience in franchise, multi‑unit retail, fitness, or wellness industries preferred
Experience working with field operators or franchisees preferred
Strong understanding of Brand marketing, Digital acquisition, Local studio marketing, Customer retention strategies
Excellent project management skills
Strong communication and relationship management abilities
Data‑driven decision making
Ability to manage multiple priorities in a fast‑paced environment
Strong cross‑functional collaboration skills
Technical experience with:
CRM platforms (Salesforce, HubSpot, or similar)
Marketing automation tools
Google Analytics or similar platforms
Paid media fundamentals
Microsoft Excel or Google Sheets
Project management platforms (Asana, Monday, Wrike)
Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
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Marketing Manager - YogaSix
Salary Range:
$80,000 - $92,500/year depending on experience
Reports To:
Director of Brand Marketing - YogaSix
Work Schedule:
Monday - Thursday in office, Fridays WFH
Who We Are Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength‑training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one‑on‑one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength‑based program.
Summary The Marketing Manager will lead and support YogaSix to develop and implement marketing communications and strategies for national and local social media presence, CRM (email, text, PUSH) to support brand, national and local initiatives for a growing fitness brand.
Key Responsibilities Brand Marketing & Campaign Execution
Support development and execution of national marketing campaigns and promotions
Manage integrated marketing calendars aligned with brand priorities
Partner with creative teams to develop campaign assets and messaging
Ensure brand standards and visual identity are maintained across all channels
Support product launches, programming initiatives, and brand partnerships
Franchise Marketing Support
Act as a primary marketing liaison to franchise owners and operators
Provide guidance on local marketing strategy and studio growth initiatives
Develop marketing playbooks, toolkits, and best practice resources
Support new studio openings including pre‑sale strategy and grand opening marketing
Identify top performing studios and scale best practices across the system
Growth & Performance Marketing
Partner with paid media and digital teams to optimize lead generation
Monitor funnel performance from lead to member conversion
Support lifecycle marketing including email, SMS, and retention initiatives
Collaborate on testing strategies to improve cost per lead and acquisition efficiency
Support initiatives that improve member lifetime value
Cross‑Functional Collaboration
Partner with franchise business consultants, Field operations leadership, Sales teams, Creative teams and Analytics teams
Coordinate timelines across multiple marketing initiatives
Manage agency relationships and vendor deliverables
Assist with budget tracking and campaign planning
Analytics & Business Insights
Track and report on key KPIs including Lead generation, Membership growth, Same‑store sales, Studio ramp performance, and Campaign ROI
Develop reports and insights for brand leadership
Identify growth opportunities through performance data
Benefits
Competitive Salary ($80,000 - $92,500) depending on experience
Comprehensive Medical, Dental and Vision benefits
Opportunities for additional bonuses
Cell Phone Allowance
401k plan with 4% company match
Complimentary corporate memberships to XPLUS and XPASS
Qualifications
3-5+ years of marketing experience, preferably with an in‑house marketing organization
Experience managing multi‑channel marketing campaigns
Experience in franchise, multi‑unit retail, fitness, or wellness industries preferred
Experience working with field operators or franchisees preferred
Strong understanding of Brand marketing, Digital acquisition, Local studio marketing, Customer retention strategies
Excellent project management skills
Strong communication and relationship management abilities
Data‑driven decision making
Ability to manage multiple priorities in a fast‑paced environment
Strong cross‑functional collaboration skills
Technical experience with:
CRM platforms (Salesforce, HubSpot, or similar)
Marketing automation tools
Google Analytics or similar platforms
Paid media fundamentals
Microsoft Excel or Google Sheets
Project management platforms (Asana, Monday, Wrike)
Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
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