Marketing Operations Manager
Weathermatic, Dallas, TX, United States
Weathermatic is an irrigation hardware and technology company helping landscape contractors and commercial real estate operators manage water smarter — reducing costs, improving sustainability outcomes, and building more scalable operations. We’re in a significant growth phase, scaling from ~300 to 1,000 customers over the next three years, and we’re building the marketing infrastructure to get there.
The MOPs Manager is the critical fulcrum in our GTM motion — the person who makes our marketing measurable and our go-to-market scalable. This is not a campaign or content role. It’s a systems and data role. You’ll own HubSpot, architect the integrations that connect our tool stack, stand up attribution reporting from scratch, and create the data foundation that every future marketing initiative depends on.
If you’re energized by building things that don’t exist yet, establishing data governance where none exists, and proving marketing’s impact with clean numbers — this role was designed for you.
What You’ll Build & Own
In Your First 90 Days
Audit our marketing tool stack and map every integration: HubSpot, Accelevents, Stripe, ZoomInfo, PandaDocs Recommend and begin implementing a unified HubSpot architecture across our two customer divisions (landscape contractors and enterprise/REIT) Establish our contact quality standard — define what qualifies as a complete, usable HubSpot record and build enforcement into our workflows Stand up UTM tracking and build the first marketing attribution report — a baseline is a major win Rebuild core workflows: lead routing, post-event follow-up, webinar attendance triggers, lifecycle stage management Connect Accelevents → HubSpot so every registered event attendee automatically becomes a tracked contact Stand up executive dashboards for marketing, sales, and the President — everyone working from the same numbers Ongoing Ownership
HubSpot platform administration — you are the system owner Marketing attribution reporting — what’s driving pipeline and revenue Lead scoring, lifecycle stages, and contact record quality standards Data governance: what counts as a contact, how records get created, what fields matter Tool stack evaluation — recommend what to add, cut, or upgrade Onboarding new marketing team members into systems and workflows Reports You’ll Build
Marketing attribution dashboard (HubSpot) — first-touch, last-touch, and influenced revenue Event ROI report — leads captured, cost per lead, opportunities influenced per event type Contact health report — completeness score, engagement score, lifecycle stage distribution Weekly executive marketing summary for the President Sales + marketing pipeline overlap — where marketing-sourced leads are in the funnel What We’re Looking For
Required
3+ years of HubSpot administration — workflows, lifecycle stages, deal pipelines, reporting Hands‑on experience building marketing attribution in a B2B environment Track record integrating HubSpot with third‑party tools (event platforms, billing, CRM) Strong data governance instincts — you have opinions about contact quality standards and you enforce them Ability to translate technical work into business outcomes for non‑technical stakeholders Nice to Have
Experience with Accelevents, Stripe, ZenDesk, ZoomInfo, or PandaDocs Background supporting both high‑velocity (30–45 day) and enterprise (9–24 month) sales cycles simultaneously HubSpot multi‑instance or parent/child architecture experience Familiarity with Notion — it’s a core piece of our marketing and operations stack WordPress familiarity — all current web properties are WordPress HubSpot Solutions Partner certification or similar You want to run campaigns, write copy, or manage social — that’s a different role on this team You need a fully built, documented system to optimize — you’ll be building from scratch Ambiguity and missing playbooks make you uncomfortable rather than curious Why Weathermatic
Greenfield opportunity — you’re not inheriting a patched‑together architecture. You’re designing it. Your work is immediately visible — when attribution works, leadership sees what marketing is delivering for the first time Direct access to decision‑makers — our marketing team reports directly to the President Real growth trajectory — we’re scaling from ~300 to 1,000 customers over three years, and this role is the data foundation that makes it measurable Collaborative, low‑ego team — smart people who are genuinely good at what they do Compensation: $80,000 – $90,000 base salary + benefits · Hybrid in Garland, TX
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In Your First 90 Days
Audit our marketing tool stack and map every integration: HubSpot, Accelevents, Stripe, ZoomInfo, PandaDocs Recommend and begin implementing a unified HubSpot architecture across our two customer divisions (landscape contractors and enterprise/REIT) Establish our contact quality standard — define what qualifies as a complete, usable HubSpot record and build enforcement into our workflows Stand up UTM tracking and build the first marketing attribution report — a baseline is a major win Rebuild core workflows: lead routing, post-event follow-up, webinar attendance triggers, lifecycle stage management Connect Accelevents → HubSpot so every registered event attendee automatically becomes a tracked contact Stand up executive dashboards for marketing, sales, and the President — everyone working from the same numbers Ongoing Ownership
HubSpot platform administration — you are the system owner Marketing attribution reporting — what’s driving pipeline and revenue Lead scoring, lifecycle stages, and contact record quality standards Data governance: what counts as a contact, how records get created, what fields matter Tool stack evaluation — recommend what to add, cut, or upgrade Onboarding new marketing team members into systems and workflows Reports You’ll Build
Marketing attribution dashboard (HubSpot) — first-touch, last-touch, and influenced revenue Event ROI report — leads captured, cost per lead, opportunities influenced per event type Contact health report — completeness score, engagement score, lifecycle stage distribution Weekly executive marketing summary for the President Sales + marketing pipeline overlap — where marketing-sourced leads are in the funnel What We’re Looking For
Required
3+ years of HubSpot administration — workflows, lifecycle stages, deal pipelines, reporting Hands‑on experience building marketing attribution in a B2B environment Track record integrating HubSpot with third‑party tools (event platforms, billing, CRM) Strong data governance instincts — you have opinions about contact quality standards and you enforce them Ability to translate technical work into business outcomes for non‑technical stakeholders Nice to Have
Experience with Accelevents, Stripe, ZenDesk, ZoomInfo, or PandaDocs Background supporting both high‑velocity (30–45 day) and enterprise (9–24 month) sales cycles simultaneously HubSpot multi‑instance or parent/child architecture experience Familiarity with Notion — it’s a core piece of our marketing and operations stack WordPress familiarity — all current web properties are WordPress HubSpot Solutions Partner certification or similar You want to run campaigns, write copy, or manage social — that’s a different role on this team You need a fully built, documented system to optimize — you’ll be building from scratch Ambiguity and missing playbooks make you uncomfortable rather than curious Why Weathermatic
Greenfield opportunity — you’re not inheriting a patched‑together architecture. You’re designing it. Your work is immediately visible — when attribution works, leadership sees what marketing is delivering for the first time Direct access to decision‑makers — our marketing team reports directly to the President Real growth trajectory — we’re scaling from ~300 to 1,000 customers over three years, and this role is the data foundation that makes it measurable Collaborative, low‑ego team — smart people who are genuinely good at what they do Compensation: $80,000 – $90,000 base salary + benefits · Hybrid in Garland, TX
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