SaaS Website Optimization Specialist (CMS + A/B)

Website Optimization Specialist (CMS + A/B Testing) Our client is hiring a Website Optimization Specialist to join a B2B SaaS marketing team. This is a highly hands-on role focused on building and launching marketing pages, supporting campaign execution, and improving performance through testing and analytics. If you enjoy working inside a CMS, collaborating with marketing and design teams, and seeing your work go live quickly, this is a strong opportunity to step into a high-visibility web production role. What You’ll Do Build, update, and publish marketing landing pages within a CMS such as Contentful or similar platforms Translate campaign ideas into functional website experiences alongside design and marketing teams Manage the workflow from intake to build to review to launch Support A/B testing initiatives and help implement experiments using modern testing tools Monitor performance using GA4 and heatmap or session tools to identify opportunities for improvement Ensure consistency across brand, layout, and UX standards Partner cross-functionally with marketing, design, product, and engineering teams What We’re Looking For 3+ years of experience working with marketing websites or CMS platforms Strong hands-on CMS experience such as Contentful, WordPress, Webflow, Drupal, AEM, or similar Experience building landing pages for SaaS or B2B marketing teams Exposure to A/B testing or experimentation workflows Familiarity with GA4, heatmaps, or similar analytics tools Working knowledge of HTML and CSS for light troubleshooting and page support Strong communication skills and the ability to manage multiple projects at once Bonus If You Have Experience working in a headless CMS environment Background supporting growth marketing or conversion-focused initiatives Familiarity with experimentation tools such as Statsig, Optimizely, or VWO

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