Overview
Placement Type:
N/A
Salary:
Hourly
Start Date:
Mar 30, 2026
We are seeking a long-form Blog Writer to support our brand's editorial content. Reporting to [role], this writer will collaborate with Brand, Creative, and Digital Marketing to create blog content that is on-brand, genuinely useful, and structured to perform well in organic search and emerging AI discovery surfaces.
Our ideal candidate writes with clarity and personality, can follow a brief, and has enough technical savvy to apply a lightweight SEO checklist without needing to be an SEO specialist.
Key Responsibilities
Editorial & Long-Form Blog Writing
- Write long-form blog content from briefs, outlines, or keyword themes (typically 800-1,800 words).
- Translate product features and brand positioning into helpful, readable content for real people.
- Adapt tone and structure by audience and funnel stage while maintaining brand voice consistency.
- Revise drafts efficiently based on stakeholder feedback and hit deadlines.
Blog Optimization (SEO)
- Align content to the intended search intent and primary topic.
- Create clear, scannable structure using strong H2/H3s that map to key questions.
- Write straightforward "answer-first" sections when appropriate (1-3 sentence summaries).
- Incorporate FAQs when relevant.
- Use key product/category terms and related entities naturally, without keyword stuffing.
- Draft basic on-page elements as needed (title options, H1, meta description, internal link opportunities, alt text).
Content Development & Process
- Manage assignments and revisions within ClickUp (or similar) and maintain clear versioning in Google Docs.
- Follow templates and checklists to ensure drafts are publication-ready.
- Support content refreshes and updates to existing posts when needed.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or related field (or equivalent experience).
- 2-5 years of long-form writing experience (consumer, lifestyle, ecommerce, or agency preferred).
- Portfolio with multiple long-form blog samples that show structure, clarity, and voice control.
- Strong editing skills, attention to detail, and comfort incorporating feedback.
- Familiarity with basic SEO concepts (intent, headings, internal linking).
- Comfort working in fast-paced environments with shifting priorities.
Nice to Have
- Experience writing for consumer products and ecommerce brands.
- Experience updating/refreshing existing content.
- Familiarity with AI search behavior and writing patterns that improve citability.
- #LI-BS1