Jr. Copywriter (Gaming Social)
Ayzenberg Group, Inc., Pasadena, CA, United States
WHO WE ARE:
Fiercely independent. Passionately creative. Fueled by data and the power of AI.
Ayzenberg Group, based in Pasadena, CA, is one of the largest, privately held advertising and media companies on the West Coast. We’re a culture of curiosity, filled with player/coaches who care deeply about the work from the top down, and team members with an entrepreneurial mindset. We are an equal opportunity employer.
“Okay, nice jargon, but what does that actually mean?” Good question.
Basically, we believe we can do the best work possible while still being kind, collaborative and respectful to everyone involved.
We strive to macro (not micro) manage and give all team members the support and freedom they need to thrive—both professionally and personally.
We’re also deeply passionate about where the industry is headed—especially when it comes to AI. From creative automation to predictive insights and smarter media strategy, we’re not only leaning into but creating the tools and technologies shaping the future of marketing, and we’re looking for teammates who are excited to grow with us in that space.
In a nutshell, whether you’re a client or a team member, we want you to love it here.
WHO WE'RE LOOKING FOR: Ifyou’reinspired by the opportunity towrite and conceptgaming centricsocialcreative that achieves high engagement and reach, this might just be the role for you.
AsaSocialCopywriter,you’llbeon the front lines of creative storytelling and writing social post copy for a large gaming brand.We're looking for someone who's excited about gaming,the gamingcommunity,andgaming culture.You’resomeonewho lives and breathes social media and thrives at the intersection of gaming,social trends, and fandom.
You understand the cultural intricacies of each social platformand know how to adapt your ideas to what works best across Twitter/X, Instagram, TikTok, and everythingin between. Youcanwrite in a playful and socially nativevoiceandknow how toadaptitin a way that makes sense for a gaming brand.Youcanalsowrite moreserious and straight-forward when needed.
Your creativity has breadth, allowing you towrite andideatecontent that ranges fromhumorous to wholesomeorfrommeme posttoeducational product update.
You’resomeone who loves to discuss trends, brainstorm ideas, writecreativelyand take pride in your work.
You enjoy video games and understand how the gaming community thrives and drives culture on social media. You'relikely aplayer of console and/or PC games yourself!
***PLEASE NOTE:
This is an ongoing FREELANCE ROLE with full-time hours, and the possibility of converting to a full-time employee assuming it's a great fit on both sides.
ABOUT THE ROLE: Thisrole is social forward, working in the spaces ofTwitter/X,Instagram,TikTok, YouTube, and othersocialplatforms. The ideal candidateis socially fluid amongst these channels andmust have a knack for internet humor, culture,gamingand fandom.
This position will report to theGroupCreative Director and willfocus on social content ideation and copywriting for a variety of social channels for one of the largest gaming brands in the world.
WHAT YOU'LL DO:
Writeclear, concise,clever,and creativesocial post copythat brings the brand’s voice and toneto life
Merge socially native tone with brand voice tone and find the balance between the two
Pitch engaging social content ideas for campaigns, reactive trends, and evergreen content
Tailor copy to different social platforms andscreens of all shapes and sizes
Adapt socially native copy in a way that’smindful of the tone of various games and IP
Evaluate and shape ideas based onbrand voice and tone, strategy, production feasibility, and the game you are working on
Partnerwithart/visual oriented creativeteammatesto ensure all content is on voice, onbrand, and ascompelling as possible.
Sell your ideas through internally and externally through well thought out concept slides
Collaborate with creative and strategy team members to bring ideas to life with oversight from creative leads
Stay up to date on social best practices, social trends, and gaming culture
Maintain a deep understanding of the brand and its audiencesand write with the audiences/fandomin mind
WHAT YOU'LL (IDEALLY) BRING TO THE TABLE:
1-2+years of experience copywriting at an advertising, marketing, or entertainment agency/brand OR copywriting in a community manager or social media manager role
In-depth knowledge of a variety of social media platforms, particularly X/Twitter, Instagram, and TikTok
Ability to speakfluentinternet, yet also have a firm grasp on classic rules of grammar and syntax
A strong understanding of the goal, audience, and message of a campaign and the ability to createnuancedcopy to suit
General knowledge of gaming culture and fandoms; being a gaming enthusiast is a HUGE plus
A strong senseof humor and the ability to apply it in a way that makes sense for a brand
Anability toparticipatein social trends as a brand in a way thatisn’t‘cringe’or ‘fellow kids’
Exceptional written and communication skillswith an ability to translate your great ideas into pitch slides
A strong senseof proactivity and accountability
Proven time management and organizational skills
An ability to manage multiple, simultaneous projects amidst (sometimes) tight deadlines
Desire to learn, grow, teach, and contribute in a fast‑paced, creative environment
A passion for creative problem solving and attention to detail
The ability to thrive on collaboration, transparency, and respect
Prideofyour bookmarks and favorites.They’reoverflowing with contentyou love and want to reference and share with others. And specifically, you knowwhy you like it and what makes it work.
Ifyou'veread this farand things are resonating, send us your resume, we'dlove to hear from you!
#J-18808-Ljbffr
Ayzenberg Group, based in Pasadena, CA, is one of the largest, privately held advertising and media companies on the West Coast. We’re a culture of curiosity, filled with player/coaches who care deeply about the work from the top down, and team members with an entrepreneurial mindset. We are an equal opportunity employer.
“Okay, nice jargon, but what does that actually mean?” Good question.
Basically, we believe we can do the best work possible while still being kind, collaborative and respectful to everyone involved.
We strive to macro (not micro) manage and give all team members the support and freedom they need to thrive—both professionally and personally.
We’re also deeply passionate about where the industry is headed—especially when it comes to AI. From creative automation to predictive insights and smarter media strategy, we’re not only leaning into but creating the tools and technologies shaping the future of marketing, and we’re looking for teammates who are excited to grow with us in that space.
In a nutshell, whether you’re a client or a team member, we want you to love it here.
WHO WE'RE LOOKING FOR: Ifyou’reinspired by the opportunity towrite and conceptgaming centricsocialcreative that achieves high engagement and reach, this might just be the role for you.
AsaSocialCopywriter,you’llbeon the front lines of creative storytelling and writing social post copy for a large gaming brand.We're looking for someone who's excited about gaming,the gamingcommunity,andgaming culture.You’resomeonewho lives and breathes social media and thrives at the intersection of gaming,social trends, and fandom.
You understand the cultural intricacies of each social platformand know how to adapt your ideas to what works best across Twitter/X, Instagram, TikTok, and everythingin between. Youcanwrite in a playful and socially nativevoiceandknow how toadaptitin a way that makes sense for a gaming brand.Youcanalsowrite moreserious and straight-forward when needed.
Your creativity has breadth, allowing you towrite andideatecontent that ranges fromhumorous to wholesomeorfrommeme posttoeducational product update.
You’resomeone who loves to discuss trends, brainstorm ideas, writecreativelyand take pride in your work.
You enjoy video games and understand how the gaming community thrives and drives culture on social media. You'relikely aplayer of console and/or PC games yourself!
***PLEASE NOTE:
This is an ongoing FREELANCE ROLE with full-time hours, and the possibility of converting to a full-time employee assuming it's a great fit on both sides.
ABOUT THE ROLE: Thisrole is social forward, working in the spaces ofTwitter/X,Instagram,TikTok, YouTube, and othersocialplatforms. The ideal candidateis socially fluid amongst these channels andmust have a knack for internet humor, culture,gamingand fandom.
This position will report to theGroupCreative Director and willfocus on social content ideation and copywriting for a variety of social channels for one of the largest gaming brands in the world.
WHAT YOU'LL DO:
Writeclear, concise,clever,and creativesocial post copythat brings the brand’s voice and toneto life
Merge socially native tone with brand voice tone and find the balance between the two
Pitch engaging social content ideas for campaigns, reactive trends, and evergreen content
Tailor copy to different social platforms andscreens of all shapes and sizes
Adapt socially native copy in a way that’smindful of the tone of various games and IP
Evaluate and shape ideas based onbrand voice and tone, strategy, production feasibility, and the game you are working on
Partnerwithart/visual oriented creativeteammatesto ensure all content is on voice, onbrand, and ascompelling as possible.
Sell your ideas through internally and externally through well thought out concept slides
Collaborate with creative and strategy team members to bring ideas to life with oversight from creative leads
Stay up to date on social best practices, social trends, and gaming culture
Maintain a deep understanding of the brand and its audiencesand write with the audiences/fandomin mind
WHAT YOU'LL (IDEALLY) BRING TO THE TABLE:
1-2+years of experience copywriting at an advertising, marketing, or entertainment agency/brand OR copywriting in a community manager or social media manager role
In-depth knowledge of a variety of social media platforms, particularly X/Twitter, Instagram, and TikTok
Ability to speakfluentinternet, yet also have a firm grasp on classic rules of grammar and syntax
A strong understanding of the goal, audience, and message of a campaign and the ability to createnuancedcopy to suit
General knowledge of gaming culture and fandoms; being a gaming enthusiast is a HUGE plus
A strong senseof humor and the ability to apply it in a way that makes sense for a brand
Anability toparticipatein social trends as a brand in a way thatisn’t‘cringe’or ‘fellow kids’
Exceptional written and communication skillswith an ability to translate your great ideas into pitch slides
A strong senseof proactivity and accountability
Proven time management and organizational skills
An ability to manage multiple, simultaneous projects amidst (sometimes) tight deadlines
Desire to learn, grow, teach, and contribute in a fast‑paced, creative environment
A passion for creative problem solving and attention to detail
The ability to thrive on collaboration, transparency, and respect
Prideofyour bookmarks and favorites.They’reoverflowing with contentyou love and want to reference and share with others. And specifically, you knowwhy you like it and what makes it work.
Ifyou'veread this farand things are resonating, send us your resume, we'dlove to hear from you!
#J-18808-Ljbffr