Director, Small Format Field

The purpose of the Small Format Sales team is to drive RedBull North America (RBNA) objectives—both quantitative (revenue, volume, profit, and share) and qualitative (in-store presence, top retail relationships, training and development, etc.)—within the Small Format account. The Director of Small Format Field plays a pivotal role in bringing this to life across multiple internal and external stakeholders and provides the initiatives, resources, direction, and leadership necessary for the sales organization to achieve these goals. This individual leads a senior key account team that delivers results with Small Format at the regional level and is responsible for achieving sales targets and key performance indicators, including volume growth, trade fund management, share growth, and improved product placement (such as fair share of shelf and enhanced long-term sales drivers). The Director also develops the strategies, tactics, and initiatives used by all Small Format regions in the United States and leads all efforts related to cross-functional initiatives, including those involving marketing, product, and pricing.

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