Director of Family Engagement, Alpha - $200,000/year USD

Santa Barbara families shape educational trends rather than follow them.

Alpha is opening a campus in one of California's most discerning, network‑oriented communities. This is not a conventional private school competing on facilities. Students complete their core academics in two concentrated hours through AI‑powered learning platforms, dedicating the remainder of their day to developing public speaking abilities, critical reasoning, and practical execution skills. The outcomes position students in the top 1% nationally. The approach is proven. The challenge lies in building trust locally.

From year zero through year one, this position centers on ground‑up enrollment leadership. In Santa Barbara, success requires building credibility within close‑knit social networks where reputation accumulates and errors persist. You will design intimate information sessions, conduct private campus visits, engage families in individual meetings, and deliberately assemble the founding cohort. After enrollment goals are met and an admissions director is onboarded, your role transitions to become the campus's chief parent relations leader, maintaining alignment and converting satisfied families into advocates within their circles.

This work transcends transactional selling. It demands trust‑building at an elite level. You must establish credibility with families who have access to any educational option nationally and who anticipate substantive responses to challenging questions regarding AI integration, screen exposure, and future outcomes. A single misaligned family can disrupt a 25‑student cohort. Selective enrollment is essential.

If building something exceptional in a market that values refinement, discretion, and measurable results appeals to you, this opportunity awaits.

What You Will Be Doing

• Direct the complete enrollment process from initial inquiry through signed enrollment agreements until 25 students are confirmed
• Design and lead curated information sessions and exclusive tours that attract ideal families while filtering out mismatched candidates
• Establish credibility and relationships through consistent in‑person networking, individual consultations, and strategic community alliances throughout Santa Barbara
• Function as the principal point of contact for families, providing personalized, white‑glove service
• Communicate and justify Alpha's AI‑driven educational model to discerning, questioning parents with clarity and confidence

What You Won’t Be Doing

• Maintaining standard 9–5 office hours; flexibility across mornings, afternoons, and selected evenings is necessary
• Depending on an extensive admissions or marketing infrastructure to generate leads
• Admitting every candidate to meet enrollment targets; safeguarding cohort integrity takes precedence over quantity
• Remaining office‑based; this position demands regular physical presence throughout the community

Director Of Family Engagement Key Responsibilities

Recruit and enroll a 25‑student founding cohort in Santa Barbara, then foster parent commitment and advocacy to generate ongoing, referral‑driven expansion.

Basic Requirements

• Currently reside within commuting range of Santa Barbara or prepared to relocate within 60 days
• Authorized to work legally in the U.S. without requiring sponsorship
• 5+ years of experience delivering service to high‑net‑worth clientele in consultative sales or premium client relations capacities (private school admissions, luxury service sectors, hospitality, philanthropic development, etc.)
• Proven track record steering a sales or enrollment pipeline with measurable conversion outcomes
• Executive‑level presence and communication abilities appropriate for affluent, well‑educated families
• Entrepreneurial self‑direction and comfort functioning autonomously within an early‑stage campus setting
• Belief in AI‑powered education and capability to address reservations about screen usage and unconventional educational approaches
• Flexibility for early morning availability (7–9am), late afternoon engagements (2–4pm), evening programming (2–3x monthly), and periodic weekend commitments

Nice‑to‑have Requirements

• Pre‑existing connections within the Santa Barbara or Montecito social landscape
• Leadership experience in private or independent school admissions operations
• Professional history in luxury property sales, development, or major donor cultivation
• Startup or early‑stage venture experience
• Experience orchestrating upscale events or developing community collaborations

About Alpha

Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential. They don’t play by the old rules. Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands‑on, passion‑driven learning that truly prepares them for the real world. Alpha School is rewriting the rules of education. Sounds too good to be true? It’s not.

Working with us

This is a full‑time (40 hours per week), long‑term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult for more details on this topic.

Crossover Job Code: LJ-5744-US-SantaBar-DirectorofFami1.005

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