Marketing Technology Specialist
Extraco Banks, N.A., Waco, TX, United States
Extraco Banks is seeking a technically skilled, analytical, and innovation‑driven Marketing Technology Specialist to manage and optimize our marketing technology stack. This role supports marketing automation, digital experience management, analytics reporting, and website development to strengthen engagement and support business growth. The ideal candidate is detail‑oriented, self‑motivated, and thrives in a collaborative environment that values accuracy, data‑driven decisions, and continuous improvement.
What You’ll Do
Implement, configure, and maintain marketing platforms including HubSpot Marketing Automation, email marketing tools, analytics platforms, and the Drupal 10 CMS.
Ensure seamless integration of marketing systems to support consistent, accurate data flows.
Troubleshoot system issues, integration failures, and performance inconsistencies across marketing platforms.
Execute system updates, enhancements, and routine maintenance to ensure stability and reliability.
HubSpot Marketing Automation, Data Analysis & Reporting
Collect, analyze, and interpret HubSpot Marketing Automation data to deliver actionable insights.
Build and maintain dashboards and reports for marketing‑driven, corporate‑driven, and line‑of‑business campaigns.
Monitor performance trends across campaigns and recommend optimizations.
Configure workflows, segmentation, automation rules, and campaign triggers in HubSpot.
Campaign Support
Assist in planning, executing, and improving marketing campaigns across digital channels.
Set up campaigns, workflows, and personalized engagement sequences in HubSpot.
Ensure accurate tracking, UTM setup, tagging, and performance measurement.
Partner with Marketing, Customer Intelligence, and business units to align marketing technologies with organizational goals.
Translate stakeholder needs into technical solutions and platform configurations.
Communicate system changes, enhancements, and best practices to internal teams.
Stay informed on emerging marketing technology trends and recommend new capabilities.
Conduct keyword research to support content strategy and optimize digital visibility.
Use tools like Google Analytics and HubSpot’s AI‑enabled insights to track KPIs and guide SEO improvements.
Recommend optimizations for site structure, content, and search performance.
Website Management (Drupal 10 CMS)
Manage, update, and optimize the corporate website and affiliate sites on Drupal 10.
Develop and maintain landing pages, site architecture, and UX/UI components.
Ensure content accuracy, brand consistency, and visual appeal in collaboration with the Marketing Content Specialist.
Implement new website features, modules, and enhancements to support marketing initiatives.
Improve site performance, SEO, and user journeys using analytics and industry best practices.
Additional Responsibilities
Support evolving marketing needs and perform related duties as assigned.
Provide training and onboarding support for marketing systems.
What We’re Looking For Required Qualifications
High School Diploma required
Computer Science/Computer Engineering or equivalent technical education
Bachelor’s Degree in Marketing, Information Systems, Business, or related field preferred
Google Analytics and HubSpot certifications preferred
Experience working with marketing technology systems, CRM integrations, or marketing automation platforms
Experience with Drupal (Drupal 10 preferred)
Experience in banking or financial services marketing preferred
Required Skills & Abilities
Strong technical aptitude and understanding of marketing technology stacks
HubSpot experience strongly preferred
Proficiency in analytics tools such as Google Analytics or Power BI
Excellent problem‑solving skills and meticulous attention to detail
Ability to analyze data and translate insights into recommendations
Strong project management and multitasking abilities
Effective communicator with the ability to simplify technical concepts
Collaborative team member with strong initiative and accountability
Why Extraco? Extraco Banks is committed to innovation, digital transformation, and employee development. You’ll join a forward‑thinking team that values creativity, continuous improvement, and meaningful contributions to organizational success. We equip employees with modern tools, ongoing development opportunities, and a supportive culture that invests in your growth.
Work Environment & Physical Requirements
Primarily office‑based role with periods of sitting or standing
Frequent use of standard office equipment (computer, phone, copier)
Occasional travel to branches, trainings, and meetings
Visual acuity required for reviewing website content, digital workflows, and analytics
Occasional lifting of 10–15 pounds
Additional Employment Requirement Must open and maintain a checking or savings account with Extraco Banks as a condition of employment.
Equal Opportunity Employer Extraco Banks is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic. We are committed to creating an inclusive, respectful, and equitable workplace.
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What You’ll Do
Implement, configure, and maintain marketing platforms including HubSpot Marketing Automation, email marketing tools, analytics platforms, and the Drupal 10 CMS.
Ensure seamless integration of marketing systems to support consistent, accurate data flows.
Troubleshoot system issues, integration failures, and performance inconsistencies across marketing platforms.
Execute system updates, enhancements, and routine maintenance to ensure stability and reliability.
HubSpot Marketing Automation, Data Analysis & Reporting
Collect, analyze, and interpret HubSpot Marketing Automation data to deliver actionable insights.
Build and maintain dashboards and reports for marketing‑driven, corporate‑driven, and line‑of‑business campaigns.
Monitor performance trends across campaigns and recommend optimizations.
Configure workflows, segmentation, automation rules, and campaign triggers in HubSpot.
Campaign Support
Assist in planning, executing, and improving marketing campaigns across digital channels.
Set up campaigns, workflows, and personalized engagement sequences in HubSpot.
Ensure accurate tracking, UTM setup, tagging, and performance measurement.
Partner with Marketing, Customer Intelligence, and business units to align marketing technologies with organizational goals.
Translate stakeholder needs into technical solutions and platform configurations.
Communicate system changes, enhancements, and best practices to internal teams.
Stay informed on emerging marketing technology trends and recommend new capabilities.
Conduct keyword research to support content strategy and optimize digital visibility.
Use tools like Google Analytics and HubSpot’s AI‑enabled insights to track KPIs and guide SEO improvements.
Recommend optimizations for site structure, content, and search performance.
Website Management (Drupal 10 CMS)
Manage, update, and optimize the corporate website and affiliate sites on Drupal 10.
Develop and maintain landing pages, site architecture, and UX/UI components.
Ensure content accuracy, brand consistency, and visual appeal in collaboration with the Marketing Content Specialist.
Implement new website features, modules, and enhancements to support marketing initiatives.
Improve site performance, SEO, and user journeys using analytics and industry best practices.
Additional Responsibilities
Support evolving marketing needs and perform related duties as assigned.
Provide training and onboarding support for marketing systems.
What We’re Looking For Required Qualifications
High School Diploma required
Computer Science/Computer Engineering or equivalent technical education
Bachelor’s Degree in Marketing, Information Systems, Business, or related field preferred
Google Analytics and HubSpot certifications preferred
Experience working with marketing technology systems, CRM integrations, or marketing automation platforms
Experience with Drupal (Drupal 10 preferred)
Experience in banking or financial services marketing preferred
Required Skills & Abilities
Strong technical aptitude and understanding of marketing technology stacks
HubSpot experience strongly preferred
Proficiency in analytics tools such as Google Analytics or Power BI
Excellent problem‑solving skills and meticulous attention to detail
Ability to analyze data and translate insights into recommendations
Strong project management and multitasking abilities
Effective communicator with the ability to simplify technical concepts
Collaborative team member with strong initiative and accountability
Why Extraco? Extraco Banks is committed to innovation, digital transformation, and employee development. You’ll join a forward‑thinking team that values creativity, continuous improvement, and meaningful contributions to organizational success. We equip employees with modern tools, ongoing development opportunities, and a supportive culture that invests in your growth.
Work Environment & Physical Requirements
Primarily office‑based role with periods of sitting or standing
Frequent use of standard office equipment (computer, phone, copier)
Occasional travel to branches, trainings, and meetings
Visual acuity required for reviewing website content, digital workflows, and analytics
Occasional lifting of 10–15 pounds
Additional Employment Requirement Must open and maintain a checking or savings account with Extraco Banks as a condition of employment.
Equal Opportunity Employer Extraco Banks is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic. We are committed to creating an inclusive, respectful, and equitable workplace.
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