Brand Manager, FHF Gear
MeatEater, Inc., Bozeman, MT, United States
FHF Gear designs and manufactures purpose-built, modular outdoor gear for hunting, fishing, and tactical applications. Founded in 2009 in Bozeman, Montana by Paul Lewis, a retired law enforcement officer and avid outdoorsman, FHF Gear has earned a loyal following among hunters, anglers, and military and law enforcement professionals who demand uncompromising quality. Every product is made in the USA and backed by a best-in-class warranty. FHF Gear joined the MeatEater family in 2020 and continues to operate with the founder-led, craft-driven identity that built the brand.
Role Overview The Brand Manager for FHF Gear is a hands‑on marketing leader responsible for building and executing the brand's marketing strategy across all channels. This is not a delegator role. You will be the primary marketing resource for FHF Gear, creating content, writing copy, producing social media assets, managing campaigns, and collaborating daily with brand founder Paul Lewis. You will also have meaningful exposure to aspects of the business beyond marketing, including product development input, manufacturing relationships, and community engagement. This role is ideal for a versatile, self‑starting marketer who thrives in a small‑brand, founder‑led environment and is energized by the chance to shape a brand from the inside out.
Brand Strategy and Marketing Execution
Own and execute the FHF Gear annual brand marketing plan in alignment with MeatEater portfolio goals and seasonal priorities (e.g., Turkey Week, fall hunting season, spring fishing).
Develop and maintain a consistent brand voice and visual identity across all touchpoints, honoring FHF Gear's founder‑led heritage, American‑made positioning, and tactical/outdoor credibility.
Plan, execute, and report on integrated marketing campaigns spanning digital, social, email, and retail/wholesale channels.
Manage the FHF Gear marketing and philanthropic budget, track spend against plan, and report on ROI to leadership.
Collaborate with MeatEater shared services (creative, media, retention, events) to leverage portfolio resources while preserving FHF Gear's distinct brand identity.
Manage social media platforms to include posting, community management, measurement and reporting.
Lead trade and consumer show strategy.
Creative Production and Copywriting
Write compelling copy for product descriptions, email campaigns, social media, web content, and advertising. Strong, clear writing is a core requirement of this role.
Concept, produce, and publish social media content (photo, video, graphics) for Instagram, Facebook, YouTube, and other relevant platforms.
Plan and execute product photography and short‑form video content, both independently and in partnership with MeatEater's in‑house creative and production teams.
Develop campaign creative briefs and collaborate with designers and producers on larger‑scale content needs.
Founder and Cross‑Functional Collaboration
Serve as Paul Lewis's primary marketing partner, translating his product vision, field experience, and brand ethos into marketing stories and campaigns.
Participate in product development discussions, providing market and customer insight to inform new product launches and line extensions.
Support manufacturing and sourcing communications where marketing and brand positioning intersect (e.g., Made in USA messaging, warranty storytelling).
Coordinate with MeatEater content teams to identify integration opportunities across MeatEater Podcast, YouTube, and editorial platforms.
Engage with the FHF Gear community, including military/law enforcement audiences, pro staff, ambassadors, and loyal customers.
Maintaining visibility to the brand’s inventory situation and aligning with operations.
Digital and Performance Marketing
Manage the FHF Gear e‑commerce marketing calendar, including product launches, promotions, and seasonal campaigns on fhfgear.com.
Partner with MeatEater's Senior Director of Media on paid media strategy, contributing to campaign briefs and reviewing performance.
Own the FHF Gear email/SMS calendar in coordination with the Retention Manager; write or review all lifecycle and campaign content.
Monitor and report on key marketing KPIs including traffic, conversion, revenue attribution, engagement, and customer acquisition cost.
Requirements
4+ years of brand marketing experience, ideally in outdoor, tactical, sporting goods, or DTC consumer products. Demonstrated copywriting ability with a portfolio or samples of brand, product, and campaign copy.
Hands‑on experience producing social media content, including basic photo/video capture and editing.
Proven ability to develop and execute integrated marketing campaigns with measurable results.
Strong project management skills with the ability to juggle multiple priorities in a fast‑paced, resource‑lean environment.
Comfort working directly with a founder/entrepreneur in a collaborative, sometimes unstructured setting.
Genuine passion for the outdoors, with personal experience in hunting, fishing, or tactical/military activities strongly preferred.
Proficiency with standard marketing tools (email platforms, social media management, analytics, basic design tools such as Canva or Adobe Creative Suite).
Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent professional experience).
Preferred
Experience marketing within a multi‑brand portfolio or working alongside a parent brand organization.
Familiarity with Shopify, Klaviyo, Google Analytics, and Meta/Google ad platforms.
Experience with ambassador/pro staff program management.
Understanding of the military, law enforcement, and first responder communities and how to authentically engage them.
Video production skills beyond basic social content (e.g., product demos, brand films, founder interviews).
Experience supporting or contributing to product development processes.
What Makes This Role Unique This is not a traditional corporate brand management role. FHF Gear operates with a small, tight‑knit team where the Brand Manager will have outsized impact and visibility. You will work directly with the brand's founder on a daily basis, have the opportunity to influence product direction, and gain exposure to manufacturing, operations, and community‑building alongside your core marketing responsibilities. The role sits within MeatEater's marketing organization, giving you access to shared creative, media, and production resources while allowing you to operate with the autonomy and agility of a small brand.
Compensation and Benefits
Competitive salary commensurate with experience.
Annual performance bonus eligibility.
Comprehensive benefits including health, dental, and vision insurance.
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Role Overview The Brand Manager for FHF Gear is a hands‑on marketing leader responsible for building and executing the brand's marketing strategy across all channels. This is not a delegator role. You will be the primary marketing resource for FHF Gear, creating content, writing copy, producing social media assets, managing campaigns, and collaborating daily with brand founder Paul Lewis. You will also have meaningful exposure to aspects of the business beyond marketing, including product development input, manufacturing relationships, and community engagement. This role is ideal for a versatile, self‑starting marketer who thrives in a small‑brand, founder‑led environment and is energized by the chance to shape a brand from the inside out.
Brand Strategy and Marketing Execution
Own and execute the FHF Gear annual brand marketing plan in alignment with MeatEater portfolio goals and seasonal priorities (e.g., Turkey Week, fall hunting season, spring fishing).
Develop and maintain a consistent brand voice and visual identity across all touchpoints, honoring FHF Gear's founder‑led heritage, American‑made positioning, and tactical/outdoor credibility.
Plan, execute, and report on integrated marketing campaigns spanning digital, social, email, and retail/wholesale channels.
Manage the FHF Gear marketing and philanthropic budget, track spend against plan, and report on ROI to leadership.
Collaborate with MeatEater shared services (creative, media, retention, events) to leverage portfolio resources while preserving FHF Gear's distinct brand identity.
Manage social media platforms to include posting, community management, measurement and reporting.
Lead trade and consumer show strategy.
Creative Production and Copywriting
Write compelling copy for product descriptions, email campaigns, social media, web content, and advertising. Strong, clear writing is a core requirement of this role.
Concept, produce, and publish social media content (photo, video, graphics) for Instagram, Facebook, YouTube, and other relevant platforms.
Plan and execute product photography and short‑form video content, both independently and in partnership with MeatEater's in‑house creative and production teams.
Develop campaign creative briefs and collaborate with designers and producers on larger‑scale content needs.
Founder and Cross‑Functional Collaboration
Serve as Paul Lewis's primary marketing partner, translating his product vision, field experience, and brand ethos into marketing stories and campaigns.
Participate in product development discussions, providing market and customer insight to inform new product launches and line extensions.
Support manufacturing and sourcing communications where marketing and brand positioning intersect (e.g., Made in USA messaging, warranty storytelling).
Coordinate with MeatEater content teams to identify integration opportunities across MeatEater Podcast, YouTube, and editorial platforms.
Engage with the FHF Gear community, including military/law enforcement audiences, pro staff, ambassadors, and loyal customers.
Maintaining visibility to the brand’s inventory situation and aligning with operations.
Digital and Performance Marketing
Manage the FHF Gear e‑commerce marketing calendar, including product launches, promotions, and seasonal campaigns on fhfgear.com.
Partner with MeatEater's Senior Director of Media on paid media strategy, contributing to campaign briefs and reviewing performance.
Own the FHF Gear email/SMS calendar in coordination with the Retention Manager; write or review all lifecycle and campaign content.
Monitor and report on key marketing KPIs including traffic, conversion, revenue attribution, engagement, and customer acquisition cost.
Requirements
4+ years of brand marketing experience, ideally in outdoor, tactical, sporting goods, or DTC consumer products. Demonstrated copywriting ability with a portfolio or samples of brand, product, and campaign copy.
Hands‑on experience producing social media content, including basic photo/video capture and editing.
Proven ability to develop and execute integrated marketing campaigns with measurable results.
Strong project management skills with the ability to juggle multiple priorities in a fast‑paced, resource‑lean environment.
Comfort working directly with a founder/entrepreneur in a collaborative, sometimes unstructured setting.
Genuine passion for the outdoors, with personal experience in hunting, fishing, or tactical/military activities strongly preferred.
Proficiency with standard marketing tools (email platforms, social media management, analytics, basic design tools such as Canva or Adobe Creative Suite).
Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent professional experience).
Preferred
Experience marketing within a multi‑brand portfolio or working alongside a parent brand organization.
Familiarity with Shopify, Klaviyo, Google Analytics, and Meta/Google ad platforms.
Experience with ambassador/pro staff program management.
Understanding of the military, law enforcement, and first responder communities and how to authentically engage them.
Video production skills beyond basic social content (e.g., product demos, brand films, founder interviews).
Experience supporting or contributing to product development processes.
What Makes This Role Unique This is not a traditional corporate brand management role. FHF Gear operates with a small, tight‑knit team where the Brand Manager will have outsized impact and visibility. You will work directly with the brand's founder on a daily basis, have the opportunity to influence product direction, and gain exposure to manufacturing, operations, and community‑building alongside your core marketing responsibilities. The role sits within MeatEater's marketing organization, giving you access to shared creative, media, and production resources while allowing you to operate with the autonomy and agility of a small brand.
Compensation and Benefits
Competitive salary commensurate with experience.
Annual performance bonus eligibility.
Comprehensive benefits including health, dental, and vision insurance.
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