Assistant Manager, Media Audience Strategy & Solutions
General Motors, Detroit, MI, United States
Primary Function/Position Summary:
The Assistant Manager of Audience Strategy & Solutions plays a critical end-to-end role in advancing GM’s audience-driven marketing approach. As part of GM’s internal media agency, MediaOne, this selected candidate will be assigned to a specific GM brand, developing a deep understanding of each brand’s direction, priorities, constraints, and growth objectives to ensure audience strategy is fully aligned to brand and business goals.
This individual will partner closely with the Media Strategy Lead for their assigned brand to shape go‑to‑market planning and ensure tight integration across insights, planning, activation, and measurement. They will lead audience-led experimentation, develop Audience Brand Strategy decks, guide full‑funnel targeting tactics, and oversee audience performance reporting — translating data into clear optimization recommendations and actionable learning agendas.
This role is the primary go‑to for all in‑house built audiences as well as platform and partner targeting capabilities, ensuring best‑in‑class application across channels. They are responsible for advancing how audiences are defined, activated, measured, and evolved over time to maximize reach, efficiency, and business impact.
In parallel to brand responsibilities, this role will support enterprise‑level audience innovation and enablement, leading specific projects that strengthen addressable, personalized, and privacy‑forward capabilities while advancing foundational data, identity, and measurement standards across the organization.
The ideal candidate brings strong stakeholder leadership and communication skills, a data‑driven mindset, deep expertise in omni‑channel targeting, and the ability to translate complex audience and measurement concepts into clear, actionable direction for brand teams, agencies, and platform partners.
Major Responsibilities:
Lead media strategy and targeting approach for in‑house, agency, platform, and publisher audiences for their assigned brand
Subject matter expert for individual brand targets, audience strategy, and media targeting tactics
Own new audience processes, documentation, and communication to regularly update cross‑org
Manage internal media audience roadmap with goals, KPIs, and timing to scale best practices
Approve audience constructs, data partnerships, and media platform targeting agreements
Work very closely with internal Marketing Science teams to shape audience builds, activation and measurement requirements
Oversee media audience‑related costs and budgets across the GM portfolio
Develop new strategies based on media objectives and shape to gain acceptance and deliver outcomes
Support dynamic creative infrastructure and personalization efforts
Champion projects building relationships across local and global markets/agencies
Partner with external vendors and industry groups staying current across key media topics to drive innovation
Support other MediaOne teams with related goals such as brand safety, sustainability, and cross‑tier
Collaborate with multiple internal stakeholders such as Privacy, Legal, Finance, Purchasing, etc.
Skills / Knowledge / Experience
Bachelor’s degree required (Marketing or Business or related field)
5+ years of experience in digital paid media, with strong exposure to audience strategy, data‑driven planning, and full‑funnel activation (agency and/or advertiser experience preferred)
Deep understanding of programmatic media, platform targeting capabilities (e.g., walled gardens, DSPs), identity solutions, and audience management workflows
Demonstrated experience leading audience‑led testing, measurement frameworks, and performance reporting initiatives
Ability to translate complex data, targeting, and measurement concepts into clear strategic recommendations for brand and media stakeholders
Experience managing cross‑functional initiatives that require alignment across brand, media, analytics, data, and platform partners
Strong stakeholder leadership skills with the ability to influence at multiple levels of the organization
Analytical mindset with the ability to distill insights from data and apply them to planning, optimization, and go‑to‑market strategy
Strong presentation and storytelling skills (written and verbal), including development of strategy decks and executive‑ready materials
Proven ability to prioritize and manage multiple complex workstreams in a fast‑paced environment
Proactive self‑starter who thrives in ambiguous situations and identifies opportunities to improve processes, capabilities, and outcomes
Advanced proficiency in Microsoft PowerPoint and Excel; comfort working with audience, measurement, and performance datasets
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This individual will partner closely with the Media Strategy Lead for their assigned brand to shape go‑to‑market planning and ensure tight integration across insights, planning, activation, and measurement. They will lead audience-led experimentation, develop Audience Brand Strategy decks, guide full‑funnel targeting tactics, and oversee audience performance reporting — translating data into clear optimization recommendations and actionable learning agendas.
This role is the primary go‑to for all in‑house built audiences as well as platform and partner targeting capabilities, ensuring best‑in‑class application across channels. They are responsible for advancing how audiences are defined, activated, measured, and evolved over time to maximize reach, efficiency, and business impact.
In parallel to brand responsibilities, this role will support enterprise‑level audience innovation and enablement, leading specific projects that strengthen addressable, personalized, and privacy‑forward capabilities while advancing foundational data, identity, and measurement standards across the organization.
The ideal candidate brings strong stakeholder leadership and communication skills, a data‑driven mindset, deep expertise in omni‑channel targeting, and the ability to translate complex audience and measurement concepts into clear, actionable direction for brand teams, agencies, and platform partners.
Major Responsibilities:
Lead media strategy and targeting approach for in‑house, agency, platform, and publisher audiences for their assigned brand
Subject matter expert for individual brand targets, audience strategy, and media targeting tactics
Own new audience processes, documentation, and communication to regularly update cross‑org
Manage internal media audience roadmap with goals, KPIs, and timing to scale best practices
Approve audience constructs, data partnerships, and media platform targeting agreements
Work very closely with internal Marketing Science teams to shape audience builds, activation and measurement requirements
Oversee media audience‑related costs and budgets across the GM portfolio
Develop new strategies based on media objectives and shape to gain acceptance and deliver outcomes
Support dynamic creative infrastructure and personalization efforts
Champion projects building relationships across local and global markets/agencies
Partner with external vendors and industry groups staying current across key media topics to drive innovation
Support other MediaOne teams with related goals such as brand safety, sustainability, and cross‑tier
Collaborate with multiple internal stakeholders such as Privacy, Legal, Finance, Purchasing, etc.
Skills / Knowledge / Experience
Bachelor’s degree required (Marketing or Business or related field)
5+ years of experience in digital paid media, with strong exposure to audience strategy, data‑driven planning, and full‑funnel activation (agency and/or advertiser experience preferred)
Deep understanding of programmatic media, platform targeting capabilities (e.g., walled gardens, DSPs), identity solutions, and audience management workflows
Demonstrated experience leading audience‑led testing, measurement frameworks, and performance reporting initiatives
Ability to translate complex data, targeting, and measurement concepts into clear strategic recommendations for brand and media stakeholders
Experience managing cross‑functional initiatives that require alignment across brand, media, analytics, data, and platform partners
Strong stakeholder leadership skills with the ability to influence at multiple levels of the organization
Analytical mindset with the ability to distill insights from data and apply them to planning, optimization, and go‑to‑market strategy
Strong presentation and storytelling skills (written and verbal), including development of strategy decks and executive‑ready materials
Proven ability to prioritize and manage multiple complex workstreams in a fast‑paced environment
Proactive self‑starter who thrives in ambiguous situations and identifies opportunities to improve processes, capabilities, and outcomes
Advanced proficiency in Microsoft PowerPoint and Excel; comfort working with audience, measurement, and performance datasets
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