Director of Sales And Marketing

The Equinox Golf Resort & Spa 3567 Main St Manchester, VT 05254, USA Description About Us The Equinox Golf Resort & Spa is a historic resort destination with deep roots, a strong sense of place, and a reputation for elevated hospitality in one of New England’s most scenic destinations. Established in 1769 and set against the backdrop of the Green Mountains, the property blends timeless charm with modern amenities, including a championship 18-hole golf course, full-service spa, multiple dining outlets, and extensive meeting and wedding space. As a four-season destination, The Equinox attracts a diverse mix of leisure, corporate, and event guests year-round, providing team members with dynamic, well-rounded hospitality experience. For candidates who value teamwork, elevated service standards, and professional growth within a destination resort environment, The Equinox also offers the added benefit of working in the vibrant yet close-knit community of Manchester — a town known for its outdoor recreation, scenic beauty, and exceptional quality of life. Champion the resort’s positioning as a premier New England luxury destination, curating strategies that elevate brand perception, guest experience, and revenue performance. Develop and execute innovative sales and marketing initiatives that highlight the property’s distinctive golf, spa, culinary, and event experiences. Drive revenue across high-value leisure, corporate retreat, incentive, wedding, and social event segments with a focus on premium positioning and curated experiences. Lead strategic storytelling and brand marketing efforts that reflect the resort’s boutique identity, design aesthetic, and experiential offerings. Cultivate strong relationships with luxury travel advisors, event designers, corporate decision-makers, and lifestyle partners. Maximize utilization of refined conference and meeting spaces through elevated, experience-driven programming rather than transactional sales. Collaborate cross-functionally with culinary, spa, golf, and operations leaders to design bespoke packages and signature events that differentiate the property in the market. Identify and pursue strategic partnerships, sponsorships, and community alignments that enhance visibility and prestige. Leverage data insights and market intelligence to drive thoughtful pricing strategy and optimize profitability while preserving brand integrity. Lead and inspire a high-performing sales and marketing team aligned with a culture of sophistication, service excellence, and accountability. Oversee digital presence, PR, and brand communications to ensure consistency, luxury appeal, and aspirational messaging. Serve as a brand ambassador, representing the resort at curated industry events and within key feeder markets. Directly manage subordinate sales team of 8 full time sellers and executers, from hiring, training, guidance & delegation, to reviews, discipline, scheduling, and termination. Onsite support to ensure sales and catering team is motivated, productive, meeting event execution standards, and driven to seek creative avenues of revenue generation. We are proud to offer competitive wellness options and perks for both our Part Time and Full Time employees; Time off package including state VT Sick time for all employees, as well as a generous PTO plan plus 10 paid Holidays for full-time status employees EOS Family Matters Program of 3+ months fully paid parental leave for new parents Retirement savings option of 401k with employer match of up to 4% for all employees Complementary $25K in Life insurance and $1K/mo. in long-term disabilitycoverage for full-time employees Optional additional Disability, Life and AD&D, Critical Illness, and Accident Insurance options Company-funded Employee Assistance Program for life challenges and mental health resources Additional Health & Wellness benefits including prescription and gym membership discounts Competitive wages with ongoing market analysis Annual performance evaluations with eligible compensation adjustments EOS Employee/Immediate Family Lodging Rates as low as $59 per night EOS Friends and Family Lodging Discounts EOS Dining Discount of 50% Off F&B at EOS Hospitality portfolio locationsduring travel Discounted lodgingratesfrom New England Inn & ResortAssociation partners Pathways for growth and professional development including structured training and EOS Educational Reimbursement Program Internal referral bonus programs up to $500 per referral Incentive opportunities for both hourly and managerial roles Supportive, open workplace culturewith flexible and understanding work-life equality Compensation This is a salaried, full time onsite role with a base salary range of $100,000 - $130,000 per year plus cell phone reimbursement, and quarterly sales goal incentive bonus eligibility. Final compensation package offer is subject to change based on a variety of complex factors unique to each candidate including experience, education, skill set, and applicable certifications. Key Skills & Experience Required 7–10+ years of progressive sales and marketing leadership experience in luxury hospitality, boutique hotels, or destination resorts Proven success driving revenue across leisure, group, corporate retreat, wedding, and social event segments Experience positioning and selling experiential offerings (spa, golf, culinary, retreats) rather than purely transactional room sales Strong understanding of the New England or Northeast feeder markets preferred Background working with luxury travel advisors, third-party planners, and corporate decision-makers Demonstrated ability to develop and execute comprehensive strategic sales and marketing plans Strong financial acumen: forecasting, budgeting, pace reporting, ROI analysis, and pricing strategy Experience with CRM systems, digital marketing strategy, and revenue optimization tools Knowledge of luxury branding, public relations, and digital storytelling Contract negotiation expertise and familiarity with group/event agreements Prior team leadership experience with demonstrated experience managing and mentoring staff Ability to manage multiple projects at a time, strong time management and organizational skills Ability to build strong, highly collaborative relationships Strong analytical skills with attention to detail Strong written and verbal communication skills Expresses sincere enthusiasm for the role and passion for sales and marketing Must know how to prioritize, delegate, and respond in a timely fashion. Able to work under pressure, multi-task, and stay focused while maintaining hospitality. Essential Functions of the Job Ability to remain standing for up to a 8-hour shift. Ability to remain in a stationary position for up to 8 hours. Ability to move and lift up to 50 lbs. Ability to walk the property and grounds frequently throughout shift. Ability to move up and down stairs regularly. Ability to bend, crouch, and kneel frequently and repetitively during a shift. Ability to use repetitive manual dexterity. Ability to view a computer screen for majority of shift length. Ability to communicate and exchange information effectively. Ability to read, write, understand, and speak English. Ability to complete satisfactory background check. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr