Senior Marketing Manager – Training and Certification

Senior Marketing Manager – Training and Certification Job Title: Senior Marketing Manager Company Headquarters: Utah, USA Employment Type: Full-time Employee Benefits: Company laptop, business phone, health insurance (or equivalent benefits for employees outside the USA). Travel Requirements: Occasional travel for trade shows, conferences, and industry networking events. About Knowledge Pillars Knowledge Pillars is an innovative EdTech startup specializing in K-12 and corporate learning solutions. Our mission is to revolutionize education by providing industry-leading certification programs, online learning platforms, and interactive training resources that enhance digital literacy and career readiness. We bridge the gap between academic learning and real-world application, ensuring that students and professionals are equipped with the essential skills needed to thrive in today’s digital economy. As we continue to expand, we are looking for a Senior Marketing Manager to lead our marketing initiatives and drive brand growth. Role Overview We are seeking a highly strategic, hands-on, and results-driven Senior Marketing Manager with a minimum of 10 years of hands-on marketing experience in the Training and Certification industry (K-12 preferred, but corporate training experience is also valuable). This role is ideal for a creative and entrepreneurial self-starter who is passionate about EdTech and eager to establish Knowledge Pillars as a market leader. The successful candidate will be responsible for designing and executing a comprehensive marketing strategy to increase brand awareness, generate leads, and support revenue growth. Key Responsibilities Strategic Marketing Leadership: Develop and execute data-driven marketing strategies that align with the company’s business objectives, drive brand visibility, and optimize customer acquisition. Multi-Channel Marketing Execution: Oversee and optimize content marketing, paid advertising (PPC, social media, SEM), email campaigns, SEO, and influencer partnerships. Website & Digital Presence: Manage and enhance the company website (WordPress) to improve UX, SEO, and conversion rates. Branding & Content Creation: Develop and oversee the production of high-quality marketing materials, including brochures, whitepapers, case studies, presentations, and videos using Adobe Suite (Photoshop, Illustrator, InDesign); Canva experience is a plus. Sales Enablement Support: Work closely with the sales team to create compelling sales collateral, nurture leads, and improve conversion rates. Market Research & Trend Analysis: Stay informed about EdTech industry trends, emerging technologies, and competitor strategies to refine marketing efforts. Event Marketing & Trade Shows: Plan, execute, and attend key industry events, trade shows, and networking opportunities to enhance brand presence and lead generation. Performance Tracking & Budgeting: Set KPIs, track ROI, and manage marketing budgets to ensure efficient resource allocation. Cross-Functional Collaboration: Work closely with product, sales, and executive leadership teams to align marketing initiatives with overall company goals. Qualifications & Experience Required: 10+ years of marketing hands-on experience, specifically in the education industry, with a focus on Training and Certification (K-12 preferred, corporate education acceptable). Strong expertise in WordPress for website management, UX optimization, and SEO implementation. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Canva experience is a plus. Proven track record in developing and executing data-driven marketing strategies for lead generation and brand positioning. Hands-on experience with SEO, SEM, PPC campaigns, paid social media, and email marketing. Familiarity with CRM and marketing automation platforms such as HubSpot, Salesforce, or equivalent. Strong project management skills , with the ability to manage multiple marketing initiatives in a fast-paced environment. Experience in event marketing and trade show planning. Exceptional written and verbal communication skills. Self-motivated, adaptable, and able to work independently in a fully remote environment. Why Join Knowledge Pillars? Shape the marketing strategy of a growing, innovative EdTech startup company. Work remotely with a flexible schedule and excellent work-life balance. Competitive salary and benefits package. Be part of a mission-driven team making a real impact on the future of education. If you are a dynamic and driven marketing leader with a passion for education technology, we want to hear from you! Apply now and help us shape the future of learning. #J-18808-Ljbffr