Marketing Specialist

Overview Marketing Manager – Growth & Lead Automation Location: Sacramento or Austin Level: Mid–Senior (scope scales with experience) Role Summary We are looking for a hands-on Marketing Manager who specializes in lead automation and scalable demand generation . This role is not about building a large marketing team—it’s about using modern tools and data to automate lead sourcing, enrichment, outreach, and handoff to sales . You will work directly with leadership to define target customers and outcomes, then design and run automated lead engines using best-in-class tools such as Clay.com , CRM platforms, and outbound systems. This role is ideal for someone who thinks like a growth engineer : technical, data-driven, and highly execution-focused. Core Responsibilities Design and operate automated lead-generation workflows using tools like Clay.com Build ICP-based prospecting engines (industry, role, firmographics, intent signals) Enrich, score, and segment leads automatically for outbound and ABM campaigns Reduce manual effort through automation—not headcount Campaign Execution (Automated & Scalable) Launch and manage automated outbound campaigns (email, LinkedIn, sequencing) Integrate Clay outputs into CRM and sales workflows Coordinate closely with sales to ensure clean handoff and fast follow-up Continuously test messaging, targeting, and sequences Data, Analytics & Optimization Track lead quality, conversion rates, meetings booked, and pipeline impact Optimize based on performance data, not assumptions Build simple dashboards to show what’s working and why Eliminate low-ROI activities quickly Webinars, Events & Amplification (Secondary) Support webinars, conferences, and campaigns by automating invite lists, follow-up, and nurturing Use automation to maximize ROI from events without heavy manual coordination Required Qualifications 3–8+ years of experience in B2B growth marketing, demand gen, or marketing ops Hands-on experience with lead automation tools (Clay.com strongly preferred) Strong understanding of ICPs, segmentation, and outbound motion Comfortable owning systems end-to-end (no hand-holding) Data-driven mindset with strong operational discipline Preferred Qualifications Experience in SaaS, iPaaS, or B2B technology Familiarity with tools like Clay, HubSpot, Salesforce, Apollo, Outreach, Salesloft, 6sense, or similar Experience supporting sales-led or ABM-driven GTM motions Ability to work in fast-moving, founder-led environments What Success Looks Like Automated lead systems consistently feed sales with qualified prospects Sales spends more time selling, less time prospecting Clear visibility into lead performance and ROI Marketing scales without adding headcount Campaigns are launched quickly and improved continuously Why This Role Matters This role is a force multiplier for revenue. You’ll be given: Clear goals and direct access to leadership Ownership of the growth stack and lead automation strategy Freedom to use the best tools available—without bureaucracy Ideal Candidate Mindset “How do I automate this?” is your default question You prefer systems over spreadsheets You care about meetings booked and pipeline , not vanity metrics You can build, break, and rebuild fast #J-18808-Ljbffr