Paid Social Specialist - Marketing Specialist

Overview We are seeking a talented Digital Marketing Sr. Specialist to execute and optimize programmatic and paid social advertising campaigns. The ideal candidate will possess hands-on experience with digital marketing platforms, specifically related to display and video advertising, CTV, and paid social platforms. They will also have a strong aptitude for data reporting and insight analysis with a proven track record of driving improved campaign performance. As a key member of the digital marketing team, you will collaborate closely with cross-functional teams to ensure alignment with overall marketing objectives. Responsibilities Execute and optimize display, digital video, and CTV advertising campaigns. Execute and optimize paid social media campaigns across platforms such as Meta and Tik Tok. Use marketing analytics tools (e.g., Google Analytics, platform-specific insights) to track, measure, and analyze campaign performance. Prepare detailed reports, presenting findings and recommendations to improve campaigns performance. Work closely with cross-functional teams, including Creative/Brand, CRM, Analytics, and Merchandising to ensure cohesive strategies. Essential Competencies You are a results-driven marketer with outstanding communication and organizational abilities. Detail-oriented and efficiency-focused, you thrive on finding ways to optimize performance marketing campaigns. Your natural curiosity drives you to test, measure, and refine strategies to achieve impactful results, and you bring a passion for exploring the full potential of programmatic marketing. Ability to analyze digital marketing performance metrics and provide actionable insights. Highly organized, able to prioritize, & work independently as well as in a team environment. Ability to communicate effectively & professionally (written/orally). Ability to work in a fast-paced environment, managing multiple competing priorities effectively Aptitude for intellectual curiosity within and outside of this role Qualifications Minimum 4 years in a similar position or performing similar duties. Proficiency in programmatic digital marketing platforms (e.g. DV360, TheTradeDesk, or similar DSP, Meta Ads Manager). Proficiency with Excel and Google Analytics (GA4). Retail digital marketing experience a plus. Bachelor’s degree or equivalent in Marketing or related discipline. Strong organizational skills with ability to manage multiple competing priorities. Benefits Comprehensive medical, pharmacy, dental, & vision plan options Health savings account (with enrollment in the high deductible health plan option) Health & dependent care flexible spending accounts Company-paid basic life insurance Voluntary supplemental life insurance Company-paid short-term disability and long-term disability insurance Pre-tax and Roth 401(k) with company match Paid sick and bereavement leave 10 paid holidays, including a floating personal day Employee assistance and wellness programs Free onsite health clinic Hybrid work schedule Product discounts at Leslie’s Retail stores Equal Opportunity Employer Leslie's recognizes a critical component to our continued success is our people. Leslie's is committed to developing and fostering a culture of diversity and inclusion within our company and the communities we serve. A key aspect of building a great team is valuing ideas from many viewpoints, which is why we place a priority on identifying and hiring talented individuals from all backgrounds and perspectives. For further information, please review the Know Your Rights notice from the Department of Labor. Details Seniority level: Associate Employment type: Full-time Job function: Marketing Industries: Retail #J-18808-Ljbffr