
Marketing Activation Lead
The Sanford Organization Inc, Libertyville, IL, United States
Benefits
Dental insurance
Flexible schedule
Health insurance
Opportunity for advancement
Paid time off
Vision insurance
TSO is an Association Management Company (AMC) seeking a Marketing Activation Lead to drive hands on marketing execution for TSO and our association clients. This role activates content, campaigns, and value propositions across web, email, and social, using data and audience insight to keep messaging clear, frequent, and effective. You will work across many client systems and platforms, simplify workflows, and deliver consistent output that supports client satisfaction.
This is a client facing role. On site support and direct client engagement, both in person and virtually, are required.
What You Will Do
Create and publish content: social posts, graphics, infographics, web updates, and digital, campaign assets
Execute campaigns that communicate client value propositions and highlight member products and services
Maintain and improve websites in WordPress and Drupal, including landing pages and routine updates (HTML/CSS)
Execute targeted email communications using Mailchimp and membership database (CRM) (segmentation and audience targeting)
Produce multimedia assets using Adobe tools plus basic photo, video, and audio editing
Support monthly performance reporting across social, email, and web channels
Work across client SaaS systems including membership databases, conference management and registration tools, learning new platforms quickly and simplifying processes
Support website security and member only content delivery, coordinating updates and improvements with staff and vendors
Coordinate with TSO teams, vendors, and client stakeholders to keep projects moving and deliver on deadlines
Core Tools and Systems
Adobe Creative Cloud, WordPress, Drupal, Mailchimp, membership databases, conference apps and registration platforms, Google Analytics and related reporting tools, gated content and member portal systems, HTML/CSS, Microsoft 365, and a wide variety of client SaaS tools.
What We Need
Highly organized with strong follow through and a bias for execution
Comfortable in a fast changing client environment and able to manage multiple priorities
Strong ability to translate technical information into clear, audience appropriate messaging
Hands on experience with WordPress and Drupal
Experience with email marketing and CRM or membership database workflows
Client ready communication skills and professionalism, in person and virtually, including on site support as needed
Experience with Industrial, manufacturing, construction, or trade association marketing
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