Marketing & Business Development Manager - Franklin Park Mall, Toledo, OH

Marketing & Business Development Manager - Franklin Park Mall, Toledo, OH Marketing and Business Development Manager Job Type: Full time Position Overview The Marketing Manager is responsible for developing, owning, implementing and managing marketing programs for the retail center that are based on the center's strategic goals. The three main areas of focus are Marketing for Leasing, Marketing for Sales and Marketing for Business Development. Principal Accountabilities Collaborate with property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue Ensure the properties’ annual marketing plan is directed at achieving owner’s objectives; focused on leasing, sales and revenue; utilizing the resources and tools available Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections Work with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets are current, complete and accurate Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies and other vendors Review monthly sales reports to have a thorough knowledge of retailer sales track key retailers and category trends Leadership, Motivation and Development Define, track and achieve measurable goals established during budget strategy and strategic planning sessions Provide constructive feedback, regular coaching, and career development input throughout the year to help Marketing Coordinator achieve performance objectives and develop their professional skills and capabilities Marketing Strategy Implementation Have a thorough knowledge of the area market including all competitive properties, area and customer demographics and available media Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales and participation in marketplace Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand. Develop a strategic public relations and media plan Coordinate ongoing research (online, Scarborough, Alteryx, Placer Ai) to support marketing and leasing efforts Advertising and Sales Promotions Strategically plans and executes center advertising and sales promotions Oversees media buys with various media outlets to determine placement and content Oversees reports/analytics for reviews of sales promotion programs Recruit merchants to participate in planned center programs Oversees advertising and sales promotions of competitive centers, apprises management, and keep files up to date Performs market studies to understand retail sales performance by category as well as sales performance of competitive centers Tenant and Community Relations Develops and cultivates relationships with store managers to maximize foot traffic, sales and exposure Develops and implements opportunities for Tenant cross promotions to improve sales Develops and maintains relationships with community groups Communications In conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and furthers the best interests of the company Uses center’s campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to, center directories, duratrans, barricade, static sticker in-center sign programs, LED board content, exterior static billboards Prepares Business Development section of AMR for ownership Oversees Marketing AMR. Oversees all aspects of outreach to community partners in support of programs in place including but not limited to hotel, office, school, nonprofit programs Special Events Plans and implement all center events Serves as primary contact for all event operations Coordinates events’ operations with participating departments & vendors Monitors event expenses Reviews event logistics and performance Researches and recommends appropriate events for center participation and sponsorship Conducts a timely post-event and/or post-promotion meeting review of event/promotion to determine viability and changes/adjustments for the following year Digital: Website / Social Media / E-Newsletters / Digital Assets/ SMS/ Text-To-Concierge Leads the strategic vision of the center’s website and designs same for optimization and friendly user interface – both customer and tenant Monitors all digital (website, social, e-newsletter, SMS, text-to-concierge) analytics on a regular basis strategically increasing results and impact to the Center Program and implement all social media content that effectively promotes the center and its brand, retailers, events - with a consistent voice and professional presentation consistent with a first-class shopping center Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers Visual Merchandising Coordination Schedule installation and de-installation of signs and merchandise in vacant storefronts as needed Oversees orders of visual display items, within budget guidelines Coordinate preparation, installation and takedown of center seasonal décor with Engineering and Maintenance, creates calendar of tasks, and monitors budgeted expenses Recommend and research additions to and changes in seasonal décor Oversee, manage, and schedule installation and takedown of seasonal décor as needed Business Development Responsible for Business Development revenue Source local, regional, and national clients for advertising and sponsorship opportunities Develop Business Development collateral Provide custom decks and renderings to potential clients Update research materials with latest demographic information Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with the center team Develop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; document and track all sponsorship proposals and programs Additional duties as requested Education and Experience Bachelor’s degree in Marketing or related field and/or 3 - 5 years in professional experience, retail and/or related shopping center experience Knowledge of marketing fundamentals and research and reporting Excellent with PC, Excel, MS Word, PowerPoint, Illustrator and/or Photoshop Ability to easily learn and use new systems Strong organizational, time management and delegation skills Excellent interpersonal, oral and written communication skills Social Media skills and experience posting for a company Ability to deal with multiple tasks effectively and establish priorities Strong attention to detail Must have flexibility to work varied schedules including weekends and evenings Additional duties as requested Competencies Communication, Teamwork, Organization, Customer Service, Adaptability, Results Driven, Problem Solving, Time Management, Initiative, Technology, Communication The duties and responsibilities listed above are not a comprehensive list. The duties, responsibilities or activities may change, or new ones may be assigned to the employee at any time with or without notice. PRCP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, hair texture and protective hairstyles which are defined to include, but not limited to braids, locks and twists or any other characteristic protected by federal, state or local laws. ABOUT Evolving real estate for the next generation, Pacific Retail Capital Partners (PRCP) is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. PRCP is dedicated to creating a unique and strategic vision for each property and exceeding the highest expectations of investors, retailers, consumers, and employees. Focusing on its five Core Values, PRCP is a strategic, results-driven and community-focused organization that gives a voice and empowers a people-first approach in all facets of the business. Property Name & Location: Franklin Park Mall, Toledo, OH Contact Name for listing manager: Casey Pogan Email where resumes are to be directed to: employment@visitfranklinparkmall.com Title of Open Position: Marketing & Business Development Manager Notation if position is Hourly or Salary: Salary Notation if position is Full time or Part time: Full-Time #J-18808-Ljbffr