
Marketing Manager
AccuLynx, Chicago, IL, United States
We’re seeking a results-driven Senior Marketing Manager to lead high-impact marketing initiatives that directly drive revenue growth. You’ll develop marketing strategies and campaigns that generate demand, fuel sales pipeline, and increase retention for our industry-leading B2B SaaS platform. In addition to leading a team of marketers and vendors, you’ll work closely with our management, sales, product, and customer success teams, ensuring functional alignment and overseeing followup. This hands‑on role is ideal for a skilled marketer who’s eager to showcase their leadership skills, sets a high bar for performance, and holds themselves and others accountable to measurable results.
Core responsibilities
Lead campaigns that deliver measurable pipeline and revenue impact across paid media, email, content, events, partnerships, social, etc.
Develop demand generation, PR, and branding strategies that boost awareness and positive brand sentiment
Identify opportunities to optimize full‑funnel marketing engine across the entire customer lifecycle—from awareness and conversion to retention and loyalty
Collaborate with product management to define positioning, messaging, and launch plans
Analyze performance data to make fast, informed decisions and continuously improve ROI
Deliver comprehensive plans with clear benchmarks and KPIs, consistently driving to improve performance outcomes
Build strong cross‑functional relationships to ensure alignment across business functions and seamless go‑to‑market motions
Coach, mentor, and raise the bar for junior team members and colleagues
What we’re looking for
7 years B2B marketing experience, ideally in SaaS
Deep understanding of demand generation, GTM strategy, and sales alignment
Proven track record of pipeline and revenue growth contribution
Leadership presence with the ability to motivate and hold people accountable
Takes ownership of outcomes, not just activities
Sets high standards for performance and execution
Continuously seeks ways to improve results, efficiency, and impact
Self‑motivated, comfortable operating with ambiguity
Key skills & competencies
Excellent written and verbal communication
Strong project management and prioritization skills
Prior experience managing budgets, vendors, or small teams
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