Marketing Insights and Analytics Manager (Cambridge, MA)

Job Title Marketing Insights and Analytics Manager (Cambridge, MA) Job Description In this role, you will be responsible for unlocking the power of data driven and customer first decision making integral in shaping marketing strategy across the Image Guided Therapy Systems. Your role: Leads the development, creation, and execution of marketing insights and analytics for IGT-Systems, informing marketing and commercial strategies by providing holistic market, competitive, and portfolio insights. Translates insights into actionable recommendations that strengthen sales enablement, competitive positioning, and go-to-market strategy. Creates high-quality customer insights (users, decision makers, influencers), anticipating market needs and supporting the development of winning value propositions and campaigns for products and solutions. Leads win/loss analysis for Azurion and Zenition systems and related software, synthesizing deal-level insights on competitive outcomes, pricing dynamics, configuration mix, and software attach rates to inform strategy and Regional Business Reviews (RBRs). Develops comprehensive analyses and reports on key intelligence topics relating to medical technologies, including competitor activity, market trends, and emerging opportunities impacting the IGT-Systems #J-18808-Ljbffr