Marketing and Business Development Manager – Franklin Park Mall

Marketing and Business Development Manager – Franklin Park Mall Pacific Retail Capital Partners (PRCP) is a fully integrated, entrepreneurial retail real estate firm with deep expertise across investment, development, management, marketing, and leasing. Drawing on decades of experience with major national shopping center owners, our team delivers top-tier service and a strategic, results-driven approach to evolving retail for the next generation. We operate nationally, particularly in large regional malls, while this role is based in Toledo, OH, at Franklin Park Mall . Guided by our five Core Values, PRCP is a people-first, community-focused organization committed to creating a unique vision for each property and exceeding expectations for our investors, retailers, consumers, and employees. We are seeking a Marketing and Business Development Manager at Franklin Park Mall to play a key role in driving the growth and visibility of the retail center through strategic, results-oriented marketing and business development initiatives. In this full-time role, you will develop, own, and lead integrated marketing programs that support leasing efforts, increase sales performance, and advance business development objectives. You will report to the General Manager and AVP, with a strong dotted-line partnership to the AVP of Marketing, and collaborate closely with cross-functional teams to deliver impactful initiatives aligned with the center’s overall strategy. Best-in-Class Benefits and Culture: We value the time and efforts of our employees. Our commitment to your success is enhanced by our competitive compensation of $75,000 to $85,000 annually, depending on experience, plus bonus potential, and an extensive benefits package, including: Comprehensive health coverage: Medical, dental, and vision insurance provided Robust retirement planning: 401(k) plan available with employer matching Financial security: Life and disability insurance for added protection Flexible financial options: Health savings and flexible spending accounts offered Well-being and work-life balance: Paid time off and holidays Additionally, we strive to create an optimal environment for our employees in which they can learn, grow, and thrive within the company. We strive to create a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture. To be successful, you should have: Bachelor’s degree in Marketing or a related field and/or 3–5 years of professional experience in retail, marketing, or shopping center environments Solid knowledge of marketing fundamentals, research, reporting, and business development support Proficient with PC-based tools, including Excel, Word, PowerPoint, and Adobe Illustrator and/or Photoshop, with the ability to quickly adapt to new systems Highly organized with effective time management, prioritization, delegation, and multitasking capabilities, supported by careful attention to detail Flexible availability to work varied schedules, including evenings and weekends, with polished written, verbal, interpersonal, and social media communication skills Your responsibilities as the Marketing and Business Development Manager – Franklin Park Mall will include: Provide Superior Client Service Collaborate with the property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue Ensure the properties’ annual marketing plan is directed at achieving the owner’s objectives; focused on leasing, sales, and revenue; utilizing the resources and tools available Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections Work with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets, is current, complete, and accurate Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies, and other vendors Review monthly sales reports to have a thorough knowledge of retailer sales, track key retailers, and category trends Leadership, Motivation, and Development define, track, and achieve measurable goals established during budget strategy and strategic planning sessions Provide constructive feedback, regular coaching, and career development input throughout the year to help the Marketing Coordinator achieve performance objectives and develop their professional skills and capabilities Have a thorough knowledge of the area market, including all competitive properties, area and customer demographics, and available media Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales, and participation in the marketplace Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand. Develop a strategic public relations and media plan Coordinate ongoing research (online, Scarborough, Alteryx, Placer Ai) to support marketing and leasing efforts Advertising and Sales Promotions Strategically plans and executes center advertising and sales promotions Oversees media buys with various media outlets to determine placement and contentOversees reports/analytics for reviews of sales promotion programs recruit merchants to participate in planned center programs oversees advertising and sales promotions of competitive centers, apprises management, and keeps files up to date Performs market studies to understand retail sales performance by category, as well as sales performance of competitive centers Tenant and Community Relations Develops and cultivates relationships with store managers to maximize foot traffic, sales, and exposure Develops and implements opportunities for Tenant cross-promotions to improve sales Develops and maintains relationships with community groups Communications In conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and promotes the best interests of the company Uses the center’s campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to, center directories, duratrans, barricades, static sticker in-center sign programs, LED board content, exterior static billboards Prepares Business Development section of AMR for ownership Oversees Marketing AMR. Oversees all aspects of outreach to community partners in support of programs in place, including but not limited to hotel, office, school, and nonprofit programs Special Events Plans and implements all center events Serves as primary contact for all event operations Coordinates events’ operations with participating departments & vendors Reviews event logistics and performance Researches and recommends appropriate events for center participation and sponsorship Conducts a timely post-event and/or post-promotion meeting review of the event/promotion to determine viability and changes/adjustments for the following year Leads the strategic vision of the center’s website and designs the same for optimization and a friendly user interface – both customer and tenant Monitors all digital (website, social, e-newsletter, SMS, text-to-concierge) analytics regularly, strategically increasing results and impact to the Center program and implement all social media content that effectively promotes the center and its brand, retailers, events, with a consistent voice and professional presentation consistent with a first-class shopping center Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers schedule installation and de-installation of signs and merchandise in vacant storefronts as needed Oversees orders of visual display items, within budget guidelines coordinate preparation, installation, and takedown of center seasonal décor with Engineering and Maintenance, create a calendar of tasks, and monitor budgeted expenses Recommends and researches additions to and changes in seasonal décor Oversees, manages, and schedules installation and takedown of seasonal décor as needed Business Development Responsible for Business Development revenue Source local, regional, and national clients for advertising and sponsorship opportunities Develop Business Development collateral Provide custom decks and renderings to potential clients Update research materials with the latest demographic information Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with the center team Develop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; document and track all sponsorship proposals and programs Additional duties as requested Ready to take your career to the next level? Join us in making Franklin Park Mall the go-to shopping, dining, and entertainment destination! #J-18808-Ljbffr