Lifecycle Marketing Manager

About Noovo Noovo is redefining van life through design, comfort, and craftsmanship. Built on premium chassis with European-inspired interiors, every Noovo van is designed to feel like home wherever the road leads. Headquartered in Las Vegas, Noovo is one of the fastest-growing lifestyle vehicle brands in the U.S., known for its modern aesthetic, transparent process, and authentic community of travelers who choose to live differently. Role Overview We are looking for a Manager of Lifecycle Marketing to own and scale our customer communication strategy across the entire funnel. From first touch to conversion and post-purchase engagement. This role is highly operational and strategic, with a strong emphasis on HubSpot expertise, long-cycle decision journeys, and performance-driven messaging. You will be responsible for designing, building, and optimizing email and SMS programs, including both automated lifecycle flows and promotional campaigns, to drive qualified pipeline, revenue, and customer engagement. This role is ideal for someone who thrives in complex buyer journeys, understands how to nurture high-intent leads over weeks or months, and can turn CRM data into timely, relevant, high-impact communications. This position blends strategic ownership with hands-on execution. You will be accountable for email cadence, list health, testing, and performance while partnering closely with design, content, and development teams to deliver a cohesive, on-brand experience. Responsibilities Own the end-to-end lifecycle marketing strategy across lead, prospect, customer, and post-purchase stages Map and continuously refine lifecycle stages aligned with long consideration, high-ticket D2C purchase journeys Partner with Sales, Growth, and Product teams to ensure lifecycle programs support pipeline velocity and revenue goals Email & SMS Marketing Build, manage, and optimize automated workflows (lead nurture, re-engagement, abandonment, qualification, post-purchase, upsell, referral) Plan and execute promotional campaigns via email and SMS, ensuring proper targeting, timing, and frequency Own channel performance (deliverability, open rates, CTR, conversion, unsubscribes) and continuously optimize HubSpot Expertise Serve as the HubSpot power user and lifecycle subject-matter expert Build and maintain workflows, lists, properties, lead scoring models, and segmentation logic Ensure clean data hygiene and accurate lifecycle tracking Collaborate with RevOps to improve CRM structure, reporting, and attribution Leverage AI for automation and personalization. Long-Cycle D2C Optimization Design nurture programs that support complex buying decisions (e.g., vehicles, luxury goods, high-consideration products) Balance education, trust-building, and promotional messaging over extended timelines Use behavioral, demographic, and intent signals to personalize messaging at scale Measurement & Optimization Define KPIs for lifecycle performance (MQL to SQL conversion, pipeline contribution, revenue influenced, LTV, churn) Run A/B tests on messaging, cadence, offers, and timing Produce insights and recommendations based on lifecycle performance data Requirements & Qualifications 5+ years of experience in email marketing, lifecycle marketing, or retention-focused roles Deep, hands-on expertise with HubSpot (email, workflows, lists, lead scoring, reporting) Experience with data enrichment tools like Clay Experience owning and improving an email program end to end with personalization Strong understanding of segmentation, list health, deliverability, and email performance metrics Experience planning and analyzing A/B tests to improve engagement and performance Ability to balance strategic thinking with hands-on execution Strong communication skills with the ability to clearly explain the “why” behind decisions Comfortable working cross-functionally with design, content, and technical partners Strong analytical mindset with the ability to translate data into action Understanding of consent, compliance, and best practices for email/SMS (CAN-SPAM, TCPA, GDPR where applicable) Compensation & Benefits Salary: up to $90,000 + Bonus Medical, dental, and vision insurance Paid time off and company holidays 401k Travel opportunities for national events and brand activations Growth potential within a rapidly scaling, design-forward company #J-18808-Ljbffr