Digital Marketing Specialist

The Digital Marketing Specialist will play a key role in bringing core digital marketing capabilities in-house as the company continues to grow. This individual will be responsible for building, managing, and optimizing paid digital advertising campaigns—primarily across Meta platforms—while also overseeing the company’s organic social media presence. This role blends strategic execution with creativity and offers an opportunity to meaningfully impact lead generation efficiency, cost per registration, and overall digital performance. Key Responsibilities Paid Digital Advertising Launch and manage paid advertising campaigns across Meta platforms with an initial focus on replicating and improving campaigns currently managed by external agencies Monitor and optimize campaign performance to improve conversion rates and reduce cost per registration Analyze performance metrics (CTR, CPA, ROAS, registrations, etc.) and make data‑driven adjustments to campaigns Collaborate with internal stakeholders to align campaigns with broader marketing and business objectives Support the long‑term transition of digital marketing efforts from external agencies to an in‑house model Social Media Management Manage the company’s organic social media presence across all major platforms Develop, schedule, and publish engaging content that aligns with brand voice and business goals Collaborate on content ideas, campaigns, and creative concepts to support paid and organic efforts Monitor engagement, respond as appropriate, and track performance metrics Creative & Content Support Contribute to ad creative, copywriting, and content development Partner with team members on video, graphic, and written content as needed Additional Responsibilities Support Google advertising initiatives (search and/or display), as needed Stay current on digital marketing trends, platform updates, and best practices Work cross‑functionally with marketing, leadership, and external partners as required Required Qualifications 3–5 years of experience in digital marketing, with hands‑on experience managing paid social campaigns Strong familiarity with Meta advertising platforms (Facebook specifically) Experience managing social media accounts for a business or brand Creative mindset with the ability to contribute to both strategy and execution Strong analytical skills and comfort reviewing performance data Preferred Qualifications Experience with Google Ads (Search, Display, or YouTube) Google Ads and/or Meta Ads certifications Experience working in an agency environment Basic video editing experience Health Insurance - 50% employer coverage Vision Insurance Hospital Indemnity Insurance Critical Illness Insurance Life Insurance Short‑Term and Long‑Term Disability Insurance 401(k) with 3% match Paid vacation/PTO Flexible work‑life balance ESOP Why Join Financial & Tax Architects: Simply put, FTA has a history, culture, and retirement planning philosophy that helps clients get the retirement they desire and produces some of the top‑performing advisors in the industry. We do not ask advisors to prospect or develop/bring over their books of business because we provide the leads for you. Our advisors help clients focus on their retirement needs and then use our system to help them realize their goals. As we approach our 30th year in business at Financial & Tax Architects, LLC, we’re not just a company – we’re a united team with a transformative purpose. We have helped thousands of clients achieve the retirement they have earned across the country. Guided by the vision of Your Retirement Professor™ Scott Brooks, our focus is empowering clients with lifelong financial security. With our immersive educational approach, fiduciary commitment, and innovative investment strategies, you’ll become part of a group shaping the future of retirement solutions. Our goal‑based financial planning process is designed to help our clients obtain the income they need to meet their retirement vision. Come contribute to impactful change, cultivate personal and professional growth, and align with a team built on the Core Values of Compassion, Dependability, Pride, Growth, and Candor. EEO Statement Financial & Tax Architects is committed to the principles of equal employment. The Company is committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age (over 40), race, color, national origin, ancestry, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status, sexual orientation, gender identity, or any other status protected by federal, state, or local laws. Financial & Tax Architects is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment. #J-18808-Ljbffr