Product Marketing Lead

About Actively AI Our thesis is that businesses of the future will be powered by agentic human-in-loop-machines that make every business function 10x more efficient. Actively AI is building that superintelligent machine for Enterprise GTM organizations, focused on increasing productivity per rep. We power the day-to-day for outbound teams at dozens of companies like Samsara, Ramp, Verkada, and Ironclad. Why does this matter? Because revenue is the ultimate fuel for businesses. The hundreds of millions of dollars we generate for our customers enables them to employ more people, innovate faster, and deliver more value to their customers. In addition to top-notch customers that love our product, our team is incredibly high caliber - the co-founders are former Stanford AI researchers and the engineering team comes from Harvard, CMU, Berkeley, Brex, Scale AI, and Google. We're also backed by top investors, including Bain Capital Ventures, First Round Capital (seed investors in Uber, Square, Roblox, Clearbit), Lachy Groom, and Stanford AI faculty. We have a very ambitious product and scaling roadmap, there’s strong market interest in what we are doing, and it’s time to put the foot on the gas. If you get excited by the thought of working really hard on these kinds of problems with a high caliber team, then Actively AI is the right place for you. About the Role Actively AI is looking for our first Product Marketing Lead to build and own the product marketing function from the ground up. Reporting to the VP of Marketing, this is a foundational role for the company and will partner closely with product, sales, and leadership to define how we bring our product to market and communicate its value. We’re looking for a full-stack product marketer who is excited about operating both strategically and tactically. You’ll shape positioning and messaging, lead product launches, build core sales and marketing assets, and continuously refine how we tell our story to customers. Because this is our first dedicated product marketing hire, you should be comfortable rolling up your sleeves and owning everything from market research to launch strategy to writing copy. This role is ideal for someone who thrives in early-stage environments, enjoys building new functions from scratch, and wants to have an outsized impact on how a company grows. What You'll Do Define positioning and messaging: Develop clear, differentiated messaging that communicates the value of Actively AI to our core audiences. Own product launches: Plan and execute launches for new features and product releases across marketing, sales, and customer channels. Build the product marketing foundation: Create and refine core assets such as messaging frameworks, product narratives, and competitive positioning. Enable the sales team: Develop sales enablement materials including pitch decks, one-pagers, battle cards, and objection handling resources. Partner with product and engineering: Translate product capabilities into compelling customer value and ensure market feedback informs the product roadmap. Develop customer insights: Conduct customer interviews and analyze market feedback to deeply understand buyer needs and pain points. Drive go-to-market strategy: Work cross-functionally to define target segments, ideal customer profiles, and GTM strategies. Support demand generation: Collaborate with marketing to ensure campaigns, website content, and thought leadership reflect strong product narratives. Track and refine messaging: Measure how messaging and positioning resonate with the market and continuously improve it. Who You Are 5+ years of experience in product marketing, preferably in B2B SaaS or AI/technology companies. Demonstrable experience leveraging product, customer, and market knowledge to create GTM strategies that result in business-level impact (pipeline, product usage, segment growth, etc.). Deep knowledge on the strategy and execution of core product marketing tactics (positioning, product launches, sales enablement, etc.). Strong storytelling skills with the ability to translate technical concepts into clear customer value. Experience collaborating across the business, with exposure to product, sales, and marketing, and executive teams. Strong customer empathy and ability to synthesize insights from users and the market. Strong project management skills and ability to multitask. Self-starter with an enormous appetite for learning and ambition to build something great. Your friends would describe you as creative / a 'hacker' or tinkerer. Quantitative intuitions and first-principles approach. High tolerance for ambiguity and ability to change perspectives. Why Join It’s not often that you can get in on the ground floor of a well-funded startup that’s scaling very fast. That means that instead of following a playbook, you’ll be writing it. Every single day you will be challenged to identify how we can scale and execute on it. You’ll learn what works when you succeed and what doesn’t when you fail. You'll also be in the trenches with an incredibly high caliber, low-ego group of people that are obsessed with building something great. Benefits Competitive Early-Stage Equity ⚕ Health, Dental, Vision Coverage Unlimited PTO + Recharge Days ️ Catered Lunch on Tuesday & Friday w/ Dinners every day! Fully Stocked Kitchen Cutting-Edge Tech & Tools Annual Off-sites & Monthly Events Commuter Benefits Actively AI provides an estimate of the compensation for roles that may be hired as required by state regulations. Compensation may vary based on (a) location, as Actively AI factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience. Additionally, Actively AI leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Actively.ai reserves the right to modify this information at any time, subject to applicable law. Actively AI is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Actively AI is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation. Compensation Range: $150,000 USD - $200,000 USD #J-18808-Ljbffr