Marketing Cloud Principal Consultant

Responsibilities Assess customer mastering & data architecture and provide expert recommendations Guide project delivery with timely execution and advanced enhancements Define execution boundaries between internal systems & Salesforce Marketing Cloud Lead preference mart upgrades, ensuring compliance with opt-out preferences Shape end-to-end campaign execution strategies and anticipate future requirements Recommend best practices for data exchange across Salesforce Marketing Cloud, Adobe, LiveRamp & other platforms Leverage both real-time & static data for campaign effectiveness Drive innovation with improvements beyond legacy system replication Qualifications 12+ years of hands-on Salesforce Marketing Cloud & Data Architecture experience Expertise in customer mastering, compliance & preference mart management Strong knowledge of campaign execution strategies & integrations Experience working with Adobe, LiveRamp & other third-party ecosystems Excellent leadership, consulting & stakeholder management skills #J-18808-Ljbffr