Product Marketing Specialist

Morcon is a family owned and operated converter of Napkin, Towel, and Tissue products in the Away-From-Home market. We have production facilities in Upstate New York and South Carolina. Our products are distributed nationally and service Janitorial, Food Service, Office Products, Health care, and other High Traffic settings. We are a $100mm company that has grown tremendously over the past 10 years. Morcon is in growth mode and looking for individuals who are excited to be a part of the journey. Come Roll With Us! This position is currently located at 62 Owlkill Road, Eagle Bridge NY but will soon be relocating with our corporate office to Division Street in Saratoga Springs. POSITION SUMMARY: We are looking for a results-driven Product Marketing Specialist to help drive the go-to-market strategy, positioning, and messaging for our products. You will work closely with cross-functional teams— Product, Sales, Customer Success, and Brand—to ensure alignment and consistency in how we communicate the specifications and value of our products to customers and the market. RESPONSIBILITIES: Work with manufacturing and product development teams to create, archive and update the specifications for our products Collaborate with Sales Leadership to understand the product roadmap, use cases, and customer benefits Work with the VP of Sales and Marketing to create and craft marketing materials that translate product features into customer benefits Work with VP of Sales and Marketing to successfully integrate Morcon’s product and marketing resources into our customers systems and applications Develop and refine product positioning and messaging that resonates with customer segments Assist with content creation for the website, tradeshows, sales meetings, email blasts, and social media platforms Collect customer insights and feedback to inform future product and marketing initiatives MINIMUM QUALIFICATIONS: Must have strong organizational skills, attention to detail, and the ability to prioritize Must have the ability to communicate effectively Strong communication and writing skills with an ability to simplify complex ideas Must be a team player with ability to handle multiple tasks Must have knowledge of Microsoft Word, Excel, and Outlook Must be able to perform well under deadlines Must be customer-service oriented PREFERRED QUALIFICATIONS: Experience in B2B marketing Knowledge of the Adobe Creative Suite, Canva, or relevant design software Understanding of product lifecycle management Familiarity with SEO and content marketing best practices The above information on this description has been designed to indicate the general nature and level of work performance by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. #J-18808-Ljbffr