Senior Higher Education Marketing & Enrollment Consultant

Overview Objective: Design and operationalize a learner acquisition engine for that attracts, converts, and retains the right-fit students through integrated marketing campaigns and optimized enrollment workflows. Key Capabilities to Look For Brand & Messaging Alignment: Experience creating value-based messaging for public universities (affordability, transfer pathways, statewide reach). CRM Funnel Design: Expertise in mapping inquiry → application → matriculation journey and configuring workflows in Slate CRM or similar campus CRMs (Salesforce, Ellucian Recruit). Channel Strategy: Skilled in recommending spend allocations across paid search, paid social, employer/community partnerships, and earned media. Marketing Analytics: Ability to define KPIs (CPI, Conversion %, Yield) and design real-time performance dashboards. Campaign Planning: Develop integrated campaign calendars aligned with academic term and course launch timelines. Preferred Profile Experience: 10–15+ years in higher ed enrollment marketing, preferably at a university system level or as a consultant serving public university clients. Technical Fluency: Familiar with Slate CRM, marketing automation tools (HubSpot, Pardot, Marketo), and web analytics. Deliverable Orientation: Able to produce actionable Messaging Playbooks, Funnel Blueprints, 12-Month Marketing Plans, and Campaign Dashboards. Data-Driven Mindset: Strong focus on measuring ROI and optimizing media spend based on performance data. Time Period 150 to 180 hrs of work over 2 to 3 months. Marketing, Enrollment & Communications (8–10 Weeks) – Purpose Build a learner acquisition engine that attracts and converts the right students for each program. Activities & Deliverables Brand & Messaging Alignment (Weeks 1–3): Develop messaging that highlights value (affordability, transferability, statewide reach). Deliverable: Messaging Playbook and campaign themes. Funnel Design (Weeks 3–6): Map inquiry → application → matriculation journey. Configure workflows in Slate CRM or campus CRMs. Deliverable: Enrollment Funnel Blueprint with automation logic, lead scoring, and reporting dashboards. Channel Strategy & Campaign Calendar (Weeks 6–8): Recommend media spend across paid search, social, employer partnerships, and community channels. Deliverable: 12-Month Marketing Plan with launch timelines aligned to course go-lives. KPIs & Reporting: Define metrics (Cost per Inquiry, Conversion %, Yield Rate) and create real-time dashboards. Deliverable: Campaign Performance Dashboard Template. #J-18808-Ljbffr