Creative Director

Overview Hi there! We are South and our client is looking for a Creative Director ! Note to Applicants: Eligibility: This position is open to candidates residing in Latin America. Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered. Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority. Note: If you\'re hired for this role, you may be asked to update your LinkedIn profile :) About the Company Our client is a California-based cannabis company dedicated to cultivating exceptional experiences through premium flower, innovative products, and a strong commitment to community. The company is an iconic, self-funded legacy brand that introduced California’s first 100% Liquid Live Resin cartridge to the market in 2017. It focuses on producing consistent, natural, and true full-spectrum oil products that consumers can trust. Operating in a highly competitive and regulated market, the company prioritizes product quality, brand authenticity, and strong relationships with retailers and consumers. Role Overview Our client is seeking a Creative Director to lead and own the brand’s visual and creative output across all touchpoints, including packaging, retail, and trade marketing, digital content, video, events, and internal assets. This role will define and evolve the brand’s creative direction while building scalable systems that enable fast, high-quality creative production. The Creative Director will work cross-functionally with Sales, Trade Marketing, Product, Compliance, and Operations to ensure the brand remains visually consistent, compliant with regulations, and creatively differentiated in the market. The ideal candidate is both a strategic brand thinker and a hands-on creative leader who can balance high creative standards with the operational speed required in a fast-moving consumer brand. Responsibilities Brand Direction & Creative Leadership Own and evolve the brand’s visual identity, including design language, typography, color systems, and storytelling style Translate business and marketing objectives into creative strategies that strengthen brand equity and drive revenue Establish and maintain clear creative standards across all channels and brand assets Ensure visual consistency across packaging, retail materials, campaigns, digital platforms, and internal resources Campaigns & Product Launches Concept and lead integrated creative campaigns for product launches, promotions, collaborations, and seasonal initiatives Develop campaign frameworks including messaging, visual concepts, and supporting asset ecosystems Ensure campaign assets can be effectively adapted across channels such as retail, email, social media, and field marketing Packaging & Regulated Design Lead the development of packaging systems, including SKU differentiation and premium visual cues Ensure all packaging complies with regulatory requirements, including warnings, required information, and marketing limitations Manage print-ready production processes, including dielines, proofing, vendor coordination, and color accuracy Content & Production Oversee creative direction for photography, video, motion design, and digital content Direct or produce product visuals, lifestyle content, and educational retail materials Develop repeatable systems for capturing and repurposing content across marketing channels Retail, Sales & Trade Marketing Support Create sales enablement materials such as sell sheets, product menus, budtender education assets, demo kits, and retail signage Develop retailer marketing toolkits for new accounts and key promotional programs Partner closely with the Sales team to create assets that support product placement and increase sales velocity Team, Vendors & Workflow Manage designers, contractors, agencies, and creative vendors while maintaining quality and timelines Determine when creative work should be executed internally versus outsourced Build efficient workflows through strong creative briefs, structured feedback cycles, and clear approval checkpoints What Success Looks Like (First 90 Days) Establish and document brand creative standards including visual identity, typography, color usage, photography style, and layout rules Build a scalable creative production system including briefs, templates, file naming/versioning standards, and approval workflows Deliver a quarterly campaign calendar with clear creative concepts and asset requirements Refresh or standardize key brand assets including packaging systems, sell sheets, retailer toolkits, and digital templates Implement quality assurance processes for compliance-sensitive packaging and regulated marketing materials Key Deliverables Brand guidelines and template libraries (print and digital) Packaging systems with print-ready production files Monthly or quarterly campaign creative concepts and asset maps Photo and video style guides with production playbooks Retail and trade marketing toolkit (sell sheets, signage, training collateral) Internal creative intake and prioritization system Who You Are A strategic creative leader with strong brand instincts and design taste A systems thinker who builds scalable processes rather than one-off creative work Highly organized and able to manage multiple creative initiatives simultaneously A collaborative partner who works effectively with Sales, Operations, and Compliance teams A clear communicator who provides decisive feedback while maintaining brand standards Requirements 7+ years of experience in brand design or creative leadership roles Strong portfolio demonstrating work across brand identity, packaging, campaigns, and digital content Expert-level proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) Strong working knowledge of Figma Solid production knowledge including prepress, print proofing, dielines, and vendor specifications Ability to balance high creative quality with speed and production volume Nice to Have Experience working in regulated industries such as cannabis, alcohol, supplements, or nicotine Familiarity with motion or 3D tools such as After Effects, Premiere, Blender, or Cinema 4D Experience directing photo and video shoots KPIs / Performance Metrics On-time delivery and creative asset throughput Creative quality based on internal stakeholder feedback and retailer response Packaging accuracy and low reprint/error rates Campaign performance contribution (retailer adoption, engagement, and sales velocity) Adoption of templates and creative systems to reduce ad-hoc design work Compensation & Work Setup Location: Remote (LATAM preferred) Industry: Cannabis / Consumer Brand Compensation: $3,000 – $5,500 USD per month Reports to: CEO or Head of Marketing #J-18808-Ljbffr