Marketing Manager

Hi there! We are South, and our client is looking for a Marketing Manager! Note to Applicants: Eligibility: This position is open to candidates residing in Latin America. Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered. Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority. Note : If youre hired for this role, you may be asked to update your LinkedIn profile :) About the Company Our client is a California-based cannabis company dedicated to cultivating exceptional experiences through premium flower, innovative products, and a strong commitment to community. The company is an iconic, self-funded legacy brand that introduced California’s first 100% Liquid Live Resin cartridge to the market in 2017. It focuses on producing consistent, natural, and true full-spectrum oil products that consumers can trust. Operating in a highly competitive and regulated market, the company prioritizes product quality, brand authenticity, and strong relationships with retailers and consumers. Role Overview Our client is seeking a Marketing Manager to drive the execution of brand and trade marketing initiatives that increase sales velocity, retailer adoption, and consumer awareness . This role translates marketing strategy into actionable campaigns and programs. The Marketing Manager will oversee campaign execution, manage marketing calendars and budgets, and coordinate closely with Sales, Creative, Operations, and Compliance teams to ensure all initiatives launch successfully and deliver measurable impact. The ideal candidate is highly organized, data-driven, and comfortable managing multiple marketing initiatives simultaneously in a fast-paced consumer brand environment. Responsibilities Campaign Planning & Execution Plan and execute integrated marketing campaigns across digital, retail, and experiential channels Coordinate campaign messaging, timelines, asset requirements, and launch readiness Manage seasonal promotions, discounts, and product drop activations Ensure campaigns launch on schedule and align with business objectives Trade Marketing & Retail Support Develop retailer marketing toolkits including sell sheets, signage, menus, demo assets, and training collateral Coordinate in-store promotions, budtender education programs, and product demos Partner with the Sales team to prioritize key retail accounts and tailor marketing support Support initiatives that improve retailer engagement and product visibility Content & Channel Management Manage social media calendars, email campaigns, SMS marketing, and website updates Coordinate content production with Creative teams, including photography, video, graphics, and copywriting Ensure brand messaging remains consistent across all consumer and retailer touchpoints Product Marketing & Launches Lead go-to-market execution for new product launches and collaborations Develop positioning frameworks, messaging strategies, and launch checklists Coordinate launch readiness with Operations and Compliance teams, particularly around packaging and regulatory requirements Data, Analytics & Reporting Track campaign performance, engagement metrics, and sales lift across marketing programs Monitor retailer participation and the effectiveness of promotional initiatives Deliver monthly performance reports with insights and optimization recommendations Budget & Vendor Management Manage marketing budgets and allocate spend across channels and campaigns Coordinate external partners, including vendors, influencers, event partners, and agencies Ensure marketing investments align with ROI expectations and performance goals What Success Looks Like (First 90 Days) Build a marketing calendar aligned with product drops, promotions, and retail priorities Launch standardized campaign playbooks for product launches and promotional programs Implement retailer marketing toolkits and onboarding assets for new retail accounts Establish campaign performance tracking including ROI, retailer engagement, and content output Improve cross-functional workflows with Sales, Creative, and Compliance teams Who You Are A highly organized marketing professional who excels at executing campaigns from concept to launch A collaborative partner who works effectively with Sales, Creative, and Operations teams A data-driven marketer who measures campaign impact and continuously optimizes performance Comfortable managing multiple initiatives simultaneously in a fast-paced environment A proactive communicator who ensures projects stay aligned and on schedule Requirements 4–7 years of experience in marketing, brand management, or trade marketing Experience working with consumer packaged goods (CPG) brands Strong project management and campaign coordination skills Familiarity with CRM platforms, email marketing tools, analytics platforms, and marketing automation systems Ability to manage multiple campaigns simultaneously while collaborating across departments Nice to Have Experience working in regulated industries such as cannabis, alcohol, supplements, or nicotine Experience supporting retail and trade marketing programs Background working with product launches or SKU-based consumer brands Compensation & Work Setup Location: Remote (LATAM) Compensation: $2,500 – $3,000 USD per month If this opportunity sounds good to you, send us your resume! #J-18808-Ljbffr