Growth Marketing Manager

Position Overview The Growth Marketing Manager will play a pivotal role in shaping and scaling API’s brand, demand generation, and ABX acceleration efforts. This role blends strategy with execution — requiring a marketer who is both highly creative and deeply strategic. This is not a traditional support role. This individual will lead brand-level initiatives, develop compelling sales enablement assets, execute global and multi-channel campaigns, and leverage AI-driven content development to amplify API’s market presence. We are seeking a high-energy, B2B growth marketer with exceptional PowerPoint design skills, strong video production capabilities, campaign management expertise, and the ability to translate strategy into polished, client-facing execution. Core Responsibilities Brand-Level Leadership & Communications Lead key brand-level initiatives, including: Website refresh and ongoing website management (shaping the narrative for product updates, market education, and awareness programs), while ensuring all content is built for SEO performance and inbound growth Social media channels optimization and updates (LinkedIn updates, regular posting, digital campaigns, etc.) Development of executive-ready brand communications with compelling narratives that resonate with diverse global audiences (one-pagers, videos, sales materials, explainer content, case studies) Own and evolve API’s visual storytelling across digital, social channels, webinars and industry events Create high-impact presentations (PowerPoint mastery required) for leadership, clients, and industry events Develop and execute quarterly explainer videos to articulate product innovation and value propositions Ensure global brand consistency across airline, rail, cruise, and DPAX verticals API World & Event Marketing Execution Collaborate on overall strategy and execution of API World and key industry events Organize and manage audio/video production for stage presentations Develop keynote decks, hero videos, and event messaging assets Lead content production before, during, and after events Repurpose event content into: Case studies Social campaigns Nurture sequences Business development materials Leverage event content to drive future pipeline growth Sales Support & Revenue Enablement Partner with Sales and Sales Operations to develop findings reports, create case studies to support RFPs, and quantify API impact in client-facing business cases Build, update, and maintain master sales decks Create customized one-pagers, presentations, and short‑form videos for client workshops Translate operational and financial insights into compelling visual storytelling ABM & Campaign Management Support execution of Account-Based Marketing (ABM) initiatives Collaborate on contact database management and segmentation strategy Develop integrated, multi‑channel campaigns (digital, events, webinars, ABM, paid media, content marketing) aligned to global and regional growth priorities Optimize digital marketing campaigns (email, LinkedIn, event, etc.) Analyze campaign ROI, customer behavior, and sales pipeline performance Gather and interpret marketing data to drive strategic insights Build dashboards and performance reports to inform optimization AI-Driven Content & Digital Innovation Leverage AI tools to generate high‑quality content efficiently Create video scripts and visual assets Develop personalized campaign messaging Support scalable content production Stay ahead of emerging marketing technologies and automation tools Introduce new efficiencies into content creation workflows Required Skills & Experience Bachelor’s degree in Marketing, Business, Communications, or related field 3–5+ years of B2B marketing experience and proven ability to collaborate cross‑functionally with Sales, ABM, and Sales Operations teams Advanced proficiency in Microsoft PowerPoint (executive‑ready design capability required) Strong video production skills (script writing, editing, audio/visual coordination) Experience with marketing automation and CRM platforms (HubSpot, Salesforce preferred) Proficiency in digital marketing tools and analytics (Adobe Creative Cloud, Google Analytics, LinkedIn Campaign Manager, etc.) Experience using AI tools for content creation and campaign optimization Strong understanding of Account-Based Marketing (ABM) Proven ability to analyze campaign performance and optimize for ROI Exceptional written and verbal communication skills with the ability to craft compelling messages, thought leadership content, and various marketing materials Ability to manage multiple high‑priority initiatives simultaneously Experience supporting trade shows, conferences, and executive‑level events Ideal Candidate Profile Strategic thinker comfortable shifting between high‑level strategy and execution Visually sophisticated and detail-oriented Highly organized and deadline‑driven Comfortable operating in a fast‑paced, growth‑stage technology environment Able to blend data‑driven decision making with compelling storytelling Passionate about brand‑building in a global B2B setting Position Type & Hours Full time, Monday through Friday, normal core business hours and as needed on nights and weekends unless otherwise specified. This is a hybrid opportunity with a minimum of 3 days in our Melville, NY headquarters. Supervisory Responsibility None Compensation Good faith annual salary range for this position is $100,000 to $130,000 plus bonus and is commensurate with experience. Who We Are API is the global leader for crew accommodation solutions, and we are changing the way businesses manage travel. Our technology platform streamlines the entire crew planning process, making day‑to‑day operations more efficient and elevating the crew layover experience. API’s proprietary technology, mobile solutions and our experienced team are positioned to offer our clients a complete, end‑to‑end platform that integrates seamlessly into their process. API is looking for dynamic, creative, and tech savvy individuals to join our team. If you are passionate about hard work, providing impeccable service, technology, and solutions to our clients then API may be a great fit for you! Other Duties Duties, responsibilities and activities may change at any time according to business needs. The performance of additional responsibilities if you are designated as a Data Protection Champion (DPC), Senior Information Risk Owner (SIRO) or Information Assurance Accounting Officer (IAAO). Work Environment This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk; use hands to finger, handle or feel; and reach with hands and arms. AAP/EEO Statement Accommodations Plus International is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment. #J-18808-Ljbffr