Trade Marketing Manager
Aston Carter, New Rochelle, NY, United States
Hybrid | Full‑Time | Consumer Packaged Goods
Overview
A growing, privately held beverage organization is seeking a Brand Strategy & Activation Marketing Manager to help drive portfolio growth through best‑in‑class brand and trade marketing initiatives. This role will lead the development and execution of insight‑driven programs that translate brand strategy into impactful, in‑market activation across multiple channels.
The ideal candidate is a strategic marketer with strong execution skills, experience in CPG or beverage sectors, and a passion for bringing brands to life through retail, experiential, and shopper marketing.
Key Responsibilities
Brand & Trade Marketing Strategy
Develop and execute integrated brand and trade marketing programs across a diverse product portfolio
Translate brand positioning into channel‑ready, consumer‑facing initiatives
Support annual and seasonal marketing planning tied to key consumption occasions
Maintain consistency of brand voice, visual identity, and messaging across all touchpoints
Identify new positioning and activation opportunities to drive relevance, differentiation, and growth
Program Development & Activation
Build scalable marketing programs across multiple channels, including in‑store merchandising and POS, shopper and digital marketing initiatives, and experiential activations and events
Develop core marketing assets such as brand toolkits, campaign guidelines, and sell‑in materials
Partner with external vendors and agencies to ensure timely, high‑quality program execution
Sales & Channel Collaboration
Partner closely with sales and distributor teams to adapt programs for on‑premise, independent retail, and regional and national accounts
Support go‑to‑market strategies for new product launches, limited‑time offerings, and innovation initiatives
Provide tools and resources that support distribution growth and execution excellence
Insights & Performance
Leverage syndicated data and internal reporting to identify opportunities
Track, analyze, and report on program effectiveness, including sales impact and visibility
Translate insights into actionable recommendations to optimize future investments
Planning & Cross‑Functional Execution
Manage timelines, budgets, and deliverables across multiple initiatives
Collaborate cross‑functionally with creative, operations, and supply chain teams
Support innovation and new product development through launch planning and activation strategy
Qualifications
Bachelor’s degree required
4+ years of experience in brand marketing, trade marketing, or shopper marketing (CPG or beverage strongly preferred)
Strong understanding of on‑premise and off‑premise marketing environments
Proven experience developing integrated marketing programs from concept through execution
Experience using syndicated data to drive strategy and decision‑making preferred
Proficiency with Microsoft 365
Strong project management, organizational, and communication skills
Ability to thrive in a fast‑paced, entrepreneurial environment
Job Type & Location
Permanent position based out of New Rochelle, NY.
Pay & Benefits
Pay range: $110,000 – $150,000 per year. Benefits include medical, dental, and vision insurance; 401(k) plan with company match; paid time off; and occasional perks such as free wine samples.
Workplace Type
Fully onsite position in New Rochelle, NY.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information, or any characteristic protected by law. If you would like to request a reasonable accommodation, please email astoncarteraccommodation@astoncarter.com.
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Overview
A growing, privately held beverage organization is seeking a Brand Strategy & Activation Marketing Manager to help drive portfolio growth through best‑in‑class brand and trade marketing initiatives. This role will lead the development and execution of insight‑driven programs that translate brand strategy into impactful, in‑market activation across multiple channels.
The ideal candidate is a strategic marketer with strong execution skills, experience in CPG or beverage sectors, and a passion for bringing brands to life through retail, experiential, and shopper marketing.
Key Responsibilities
Brand & Trade Marketing Strategy
Develop and execute integrated brand and trade marketing programs across a diverse product portfolio
Translate brand positioning into channel‑ready, consumer‑facing initiatives
Support annual and seasonal marketing planning tied to key consumption occasions
Maintain consistency of brand voice, visual identity, and messaging across all touchpoints
Identify new positioning and activation opportunities to drive relevance, differentiation, and growth
Program Development & Activation
Build scalable marketing programs across multiple channels, including in‑store merchandising and POS, shopper and digital marketing initiatives, and experiential activations and events
Develop core marketing assets such as brand toolkits, campaign guidelines, and sell‑in materials
Partner with external vendors and agencies to ensure timely, high‑quality program execution
Sales & Channel Collaboration
Partner closely with sales and distributor teams to adapt programs for on‑premise, independent retail, and regional and national accounts
Support go‑to‑market strategies for new product launches, limited‑time offerings, and innovation initiatives
Provide tools and resources that support distribution growth and execution excellence
Insights & Performance
Leverage syndicated data and internal reporting to identify opportunities
Track, analyze, and report on program effectiveness, including sales impact and visibility
Translate insights into actionable recommendations to optimize future investments
Planning & Cross‑Functional Execution
Manage timelines, budgets, and deliverables across multiple initiatives
Collaborate cross‑functionally with creative, operations, and supply chain teams
Support innovation and new product development through launch planning and activation strategy
Qualifications
Bachelor’s degree required
4+ years of experience in brand marketing, trade marketing, or shopper marketing (CPG or beverage strongly preferred)
Strong understanding of on‑premise and off‑premise marketing environments
Proven experience developing integrated marketing programs from concept through execution
Experience using syndicated data to drive strategy and decision‑making preferred
Proficiency with Microsoft 365
Strong project management, organizational, and communication skills
Ability to thrive in a fast‑paced, entrepreneurial environment
Job Type & Location
Permanent position based out of New Rochelle, NY.
Pay & Benefits
Pay range: $110,000 – $150,000 per year. Benefits include medical, dental, and vision insurance; 401(k) plan with company match; paid time off; and occasional perks such as free wine samples.
Workplace Type
Fully onsite position in New Rochelle, NY.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information, or any characteristic protected by law. If you would like to request a reasonable accommodation, please email astoncarteraccommodation@astoncarter.com.
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