Marketing Manager
Aston Carter, New Rochelle, NY, United States
About the Role
The Marketing Manager plays a critical role in driving growth across a diverse brand portfolio by developing and executing innovative brand and trade marketing programs that increase awareness, trial, and sales velocity across all channels. The role creates scalable, insight‑driven marketing initiatives that connect long‑term brand strategy with strong in‑market execution and brings bold, retail‑ready ideas to life across on‑premise, off‑premise, and emerging channels.
Key Responsibilities
Brand & Trade Marketing Strategy:
Develop and execute integrated brand and trade marketing programs across a multi‑brand portfolio.
Translate brand positioning into disruptive, channel‑ready marketing initiatives.
Support annual and seasonal marketing planning tied to key consumption occasions.
Ensure consistency of brand voice, visual identity, and messaging across all consumer and trade touchpoints.
Identify new in‑market positioning opportunities to drive relevance, differentiation, and growth.
Program Development & Innovation:
Build scalable marketing programs deployable across multiple channels, including in‑store merchandising, digital and shopper marketing, and experiential activations.
Develop core marketing assets such as brand toolkits, campaign guidelines, and sell‑in/sales support materials.
Generate innovative ideas that drive incremental distribution, visibility, and consumer engagement.
Partner with agencies, vendors, and external partners to ensure timely and effective program execution.
Sales & Channel Support:
Collaborate with Sales and distributor teams to adapt marketing programs across on‑premise accounts, independent retail, and regional and national accounts.
Provide tools and resources that support distribution growth and best‑in‑class in‑market execution.
Support go‑to‑market strategies for new product launches, limited‑time offerings, and innovation initiatives.
Insights, Analytics & Performance:
Leverage syndicated data (e.g., Nielsen, IRI) and internal reporting to identify growth opportunities and inform strategy.
Track and report on program effectiveness, including sales impact, brand visibility, and execution quality.
Translate insights into actionable recommendations to optimize future programs and investments.
Planning & Cross‑Functional Collaboration:
Manage timelines, budgets, and deliverables across multiple concurrent initiatives.
Partner with creative, operations, and supply‑chain teams to ensure alignment and feasibility.
Support innovation and new product development through marketing strategy and launch planning.
Qualifications
Bachelor’s degree required.
4+ years of experience in brand, trade, or shopper marketing within beverage alcohol or consumer packaged goods.
Strong understanding of multi‑channel marketing, including on‑premise and off‑premise environments.
Proven experience developing integrated marketing programs from concept through execution.
Experience leveraging syndicated data (Nielsen, IRI) and translating insights into action preferred.
Proficiency with Microsoft 365.
Strong organizational and project management skills.
Ability to manage multiple priorities in a fast‑paced, entrepreneurial environment.
Key External Relationships
Distributor sales and marketing teams.
Agency and creative partners.
POS and merchandising vendors.
Event and experiential partners.
Why Join This Opportunity
We offer a competitive compensation package and comprehensive benefits, including medical, dental, and vision insurance; a 401(k) plan with company match; paid time off and holidays; disability and life insurance; flexible spending accounts; and additional perks such as free wine samples and ongoing professional development opportunities within the wine and spirits industry.
Job Type & Location
Permanent position based out of New Rochelle, NY.
Pay & Benefits
Pay range: $110,000.00 – $150,000.00 per year.
Workplace Type
Fully onsite position in New Rochelle, NY.
Application Deadline
Position anticipated to close on Apr 29, 2026.
The company is an equal‑opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information, or any characteristic protected by law. For reasonable accommodation requests, contact the provided email address.
#J-18808-Ljbffr
The Marketing Manager plays a critical role in driving growth across a diverse brand portfolio by developing and executing innovative brand and trade marketing programs that increase awareness, trial, and sales velocity across all channels. The role creates scalable, insight‑driven marketing initiatives that connect long‑term brand strategy with strong in‑market execution and brings bold, retail‑ready ideas to life across on‑premise, off‑premise, and emerging channels.
Key Responsibilities
Brand & Trade Marketing Strategy:
Develop and execute integrated brand and trade marketing programs across a multi‑brand portfolio.
Translate brand positioning into disruptive, channel‑ready marketing initiatives.
Support annual and seasonal marketing planning tied to key consumption occasions.
Ensure consistency of brand voice, visual identity, and messaging across all consumer and trade touchpoints.
Identify new in‑market positioning opportunities to drive relevance, differentiation, and growth.
Program Development & Innovation:
Build scalable marketing programs deployable across multiple channels, including in‑store merchandising, digital and shopper marketing, and experiential activations.
Develop core marketing assets such as brand toolkits, campaign guidelines, and sell‑in/sales support materials.
Generate innovative ideas that drive incremental distribution, visibility, and consumer engagement.
Partner with agencies, vendors, and external partners to ensure timely and effective program execution.
Sales & Channel Support:
Collaborate with Sales and distributor teams to adapt marketing programs across on‑premise accounts, independent retail, and regional and national accounts.
Provide tools and resources that support distribution growth and best‑in‑class in‑market execution.
Support go‑to‑market strategies for new product launches, limited‑time offerings, and innovation initiatives.
Insights, Analytics & Performance:
Leverage syndicated data (e.g., Nielsen, IRI) and internal reporting to identify growth opportunities and inform strategy.
Track and report on program effectiveness, including sales impact, brand visibility, and execution quality.
Translate insights into actionable recommendations to optimize future programs and investments.
Planning & Cross‑Functional Collaboration:
Manage timelines, budgets, and deliverables across multiple concurrent initiatives.
Partner with creative, operations, and supply‑chain teams to ensure alignment and feasibility.
Support innovation and new product development through marketing strategy and launch planning.
Qualifications
Bachelor’s degree required.
4+ years of experience in brand, trade, or shopper marketing within beverage alcohol or consumer packaged goods.
Strong understanding of multi‑channel marketing, including on‑premise and off‑premise environments.
Proven experience developing integrated marketing programs from concept through execution.
Experience leveraging syndicated data (Nielsen, IRI) and translating insights into action preferred.
Proficiency with Microsoft 365.
Strong organizational and project management skills.
Ability to manage multiple priorities in a fast‑paced, entrepreneurial environment.
Key External Relationships
Distributor sales and marketing teams.
Agency and creative partners.
POS and merchandising vendors.
Event and experiential partners.
Why Join This Opportunity
We offer a competitive compensation package and comprehensive benefits, including medical, dental, and vision insurance; a 401(k) plan with company match; paid time off and holidays; disability and life insurance; flexible spending accounts; and additional perks such as free wine samples and ongoing professional development opportunities within the wine and spirits industry.
Job Type & Location
Permanent position based out of New Rochelle, NY.
Pay & Benefits
Pay range: $110,000.00 – $150,000.00 per year.
Workplace Type
Fully onsite position in New Rochelle, NY.
Application Deadline
Position anticipated to close on Apr 29, 2026.
The company is an equal‑opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information, or any characteristic protected by law. For reasonable accommodation requests, contact the provided email address.
#J-18808-Ljbffr