
Media Effectiveness Manager: MMM Analytics & Insight
Gap Inc., San Francisco, CA, United States
A leading fashion retailer is seeking a Manager of Media Effectiveness to support marketing analytics and Marketing Mix Modeling. This role requires strong analytical skills and the ability to interpret complex data to guide investment decisions. Responsibilities include evaluating marketing effectiveness, collaborating with teams, and preparing insights for senior leadership. Candidates should have 4-7 years of experience in analytics, proficiency in SQL, and familiarity with marketing tools like Adobe Analytics. This is an exciting opportunity to drive data-driven decisions within the marketing team.
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