Client Marketing Program Manager - (Hybrid)
EP Wealth Advisors, Atlanta, GA, United States
EP Wealth Advisors (EPWA) is a wealth management advisory firm with over $42.2 billion as of December 31, 2025, serving predominately high‑net‑worth individuals. EPWA fosters an inclusive environment that offers opportunities for our associates to learn, grow and enhance their skills to take on new challenges to progress in their professional careers.
EP Wealth Advisors is seeking an execution‑focused Client Marketing Manager to serve as the operational leader and second‑in‑command within the Client Marketing function. This program implementation role is responsible for driving execution across client marketing initiatives, managing agencies, vendors and cross‑functional teams, while ensuring complex, multi‑channel projects are delivered on time and at a consistently high standard. This individual will translate strategic direction into structured execution while staying ahead of trends in the RIA and wealth management space for the benefit of the clients we serve.
Program & Project Ownership
Own execution of the annual client marketing roadmap
Build and manage detailed project plans across initiatives
Drive accountability across internal stakeholders and external partners
Anticipate and flag risks, proactively adjusting timelines
Ensure initiatives launch smoothly and predictably
Platform & Agency Management
Serve as primary point of contact for external partners
Manage scopes of work, timelines, budgets, and deliverables
Hold agencies accountable for quality and performance
Optimize vendor relationships for efficiency and cost discipline
Cross‑Functional & Technical Fluency
Partner closely with Advisors, Compliance, Operations, and Product Technology
Communicate effectively across business and technical stakeholders
Understand and articulate the operational implications of marketing initiatives
Speak the language of product and technology teams to ensure alignment
Familiarity with CRM systems (e.g., Salesforce or similar platforms) and marketing automation tools
Industry Insight & Voice of the Customer Leadership
Stay ahead of RIA and wealth management marketing best practices
Monitor competitive positioning and emerging client experience trends
Lead implementation of ongoing client research and feedback initiatives
Gather, analyze, and synthesize market research and client insights
Proactively recommend enhancements to strengthen programs
Deep familiarity with the wealth management or RIA space is strongly preferred
Performance Measurement & Optimization
Build and own the client marketing performance dashboard
Track engagement and program performance metrics
Analyze trends and communicate key insights
Identify operational inefficiencies then wolve by implementing process improvements that scale
What Success Looks Like
This is a marketing operational ownership role responsible for driving the execution of EP Wealth’s client marketing programs with structure, accountability, and precision. Success in this role means initiatives launch on time and at a high standard, agencies and vendors are proactively managed and held accountable, cross‑functional collaboration runs smoothly, and client marketing programs operate predictably and efficiently at scale. This individual will own complex, multi‑stakeholder projects end‑to‑end – building timelines, coordinating internal teams, and ensuring disciplined follow‑through – so that the Director of Client Marketing can focus on long‑term strategic evolution. For clarity, this is not a content writing, graphic design, or social media management role, nor is it a junior coordination position or a strategy‑only seat without execution ownership. It is a marketing program owner role accountable for delivery, structure, and measurable outcomes.
Qualifications
6+ years in program management, marketing operations, or client marketing within a company that has a sophisticated and mature marketing infrastructure (e.g., healthcare, financial services)
Strong project management and agency management experience
Experience in RIA or wealth management preferred
Confidence operating at the intersection of marketing, product, and technology
Familiarity with CRM systems (Salesforce preferred) and digital workflow/project management tools
Strong organizational discipline and executive communication skills
High ownership mentality and bias toward execution
Structured, steady, and decisive
Technically conversant without needing to be an engineer
Comfortable managing complexity across teams
Passionate about improving client experience
Energized by building systems that scale
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EP Wealth Advisors is seeking an execution‑focused Client Marketing Manager to serve as the operational leader and second‑in‑command within the Client Marketing function. This program implementation role is responsible for driving execution across client marketing initiatives, managing agencies, vendors and cross‑functional teams, while ensuring complex, multi‑channel projects are delivered on time and at a consistently high standard. This individual will translate strategic direction into structured execution while staying ahead of trends in the RIA and wealth management space for the benefit of the clients we serve.
Program & Project Ownership
Own execution of the annual client marketing roadmap
Build and manage detailed project plans across initiatives
Drive accountability across internal stakeholders and external partners
Anticipate and flag risks, proactively adjusting timelines
Ensure initiatives launch smoothly and predictably
Platform & Agency Management
Serve as primary point of contact for external partners
Manage scopes of work, timelines, budgets, and deliverables
Hold agencies accountable for quality and performance
Optimize vendor relationships for efficiency and cost discipline
Cross‑Functional & Technical Fluency
Partner closely with Advisors, Compliance, Operations, and Product Technology
Communicate effectively across business and technical stakeholders
Understand and articulate the operational implications of marketing initiatives
Speak the language of product and technology teams to ensure alignment
Familiarity with CRM systems (e.g., Salesforce or similar platforms) and marketing automation tools
Industry Insight & Voice of the Customer Leadership
Stay ahead of RIA and wealth management marketing best practices
Monitor competitive positioning and emerging client experience trends
Lead implementation of ongoing client research and feedback initiatives
Gather, analyze, and synthesize market research and client insights
Proactively recommend enhancements to strengthen programs
Deep familiarity with the wealth management or RIA space is strongly preferred
Performance Measurement & Optimization
Build and own the client marketing performance dashboard
Track engagement and program performance metrics
Analyze trends and communicate key insights
Identify operational inefficiencies then wolve by implementing process improvements that scale
What Success Looks Like
This is a marketing operational ownership role responsible for driving the execution of EP Wealth’s client marketing programs with structure, accountability, and precision. Success in this role means initiatives launch on time and at a high standard, agencies and vendors are proactively managed and held accountable, cross‑functional collaboration runs smoothly, and client marketing programs operate predictably and efficiently at scale. This individual will own complex, multi‑stakeholder projects end‑to‑end – building timelines, coordinating internal teams, and ensuring disciplined follow‑through – so that the Director of Client Marketing can focus on long‑term strategic evolution. For clarity, this is not a content writing, graphic design, or social media management role, nor is it a junior coordination position or a strategy‑only seat without execution ownership. It is a marketing program owner role accountable for delivery, structure, and measurable outcomes.
Qualifications
6+ years in program management, marketing operations, or client marketing within a company that has a sophisticated and mature marketing infrastructure (e.g., healthcare, financial services)
Strong project management and agency management experience
Experience in RIA or wealth management preferred
Confidence operating at the intersection of marketing, product, and technology
Familiarity with CRM systems (Salesforce preferred) and digital workflow/project management tools
Strong organizational discipline and executive communication skills
High ownership mentality and bias toward execution
Structured, steady, and decisive
Technically conversant without needing to be an engineer
Comfortable managing complexity across teams
Passionate about improving client experience
Energized by building systems that scale
#J-18808-Ljbffr