Sr. Brand Strategist

Senior Brand Strategist About the Company We are redefining personal finance by helping people take control of their financial lives with clarity and confidence. As we evolve our marketing model, we are elevating brand stewardship within Creative to ensure our differentiation is not only understood — but felt. We’re looking for a Senior Brand Strategist to help define and scale the narrative architecture that brings the company’s positioning to life. Job Summary The Senior Brand Strategist will own the translation of strategic positioning into compelling brand narrative, emotional territory, and scalable creative platforms. This role sits within the Creative organization and operates at the intersection of Product Marketing, Research, and Creative execution. You will help shape the Brand North Star and ensure it is expressed consistently and distinctively across campaigns, channels, and customer touchpoints. You are both strategic and narrative-driven — able to turn positioning into story systems that drive memorability, differentiation, and performance. Responsibilities Lead Narrative Architecture Translate positioning into cohesive brand narratives and belief systems Define emotional territory and brand worldview Establish voice and tone principles that guide storytelling Build Creative Platforms Develop scalable creative platforms rooted in the Brand North Star Define campaignable story territories and thematic directions Ensure narrative consistency across major initiatives Shape Campaign Strategy Partner with Creative Directors, writers, and designers to guide campaign development Distill strategic inputs into compelling creative briefs Define the core tension, insight, and emotional angle for key work Drive Brand Impact Partner with research and performance teams to identify patterns in effective storytelling Help evolve platforms based on creative effectiveness insights Ensure brand differentiation is visible and consistent across touchpoints Qualifications 8–12 years of experience in brand strategy, creative strategy, or similar roles Experience building brand platforms or long-term campaign systems Strong storytelling and writing ability — able to articulate narrative clearly and convincingly Comfort working with research and performance data to inform creative direction Ability to collaborate across Product Marketing, Creative, and Growth teams A point of view on what makes brands distinctive in an AI-accelerated world Success in This Role A clearly articulated Brand North Star narrative system Distinct creative platforms that differentiate the company in market Campaigns that consistently ladder back to strategic positioning Improved creative effectiveness and brand recall Why This Role Matters As content quality becomes easier to generate, true differentiation comes from narrative clarity, emotional resonance, and distinctive creative expression. This role will help ensure the company leads with meaning — and expresses it in ways that break through. What We Offer Competitive salary and performance bonus 401(k) with employer match Exceptional health insurance benefits with minimal out of pocket expenses Fitness subsidy Free in-office lunches and snacks Autonomous work environment Amazing customer-driven culture Ability to build products that make a difference in people’s lives #J-18808-Ljbffr