Archer Marketing Operations Manager

Archer is a leading provider of integrated risk management (IRM) solutions that enable customers to improve strategic decision-making and operational resilience with a modern technology platform that supports qualitative and quantitative analysis driven by both business and IT impacts. As true pioneers in GRC software, Archer remains solely dedicated to helping customers manage risk and compliance domains, from traditional operational risk to emerging issues such as ESG. With over 20 years in the risk management industry, the Archer customer base represents one of the largest pure risk management communities globally, with more than 1,200 customers including more than 50% of the Fortune 500. Learn more at www.ArcherIRM.com. Role Overview The Marketing Operations Manager is responsible for the systems, processes, and data infrastructure that enable scalable, data-driven marketing. This role manages marketing technology, campaign operations, marketing analytics, and data governance to ensure marketing programs generate measurable pipeline and support revenue growth. Working closely with Marketing, Revenue Operations, GTM, and IT, this role ensures marketing campaigns are executed efficiently, marketing data remains reliable, and performance insights are available to guide strategic decisions. This role plays a key part in shaping scalable processes, aligning cross-functional workflows, and ensuring marketing infrastructure can support the pace and complexity of a dynamic growth environment. Key Responsibilities Manage administration and configuration of HubSpot Marketing Hub and related marketing technologies Maintain contact properties, lifecycle stages, segmentation frameworks, and automation workflows Inform user access, permissions, and system configuration Ensure integrations between HubSpot, CRM, and other GTM systems function reliably Maintain documentation and operational standards for marketing platforms Campaign Operations & Automation Support the operational setup of marketing campaigns including emails, landing pages, forms, and workflows Establish campaign structure, naming conventions, and configuration standards Design and maintain automation programs for lead nurturing and campaign follow-up Conduct quality assurance reviews prior to campaign launches Troubleshoot campaign or automation issues as they arise Lifecycle Management & Lead Processes Maintain lead lifecycle stages and marketing qualification processes Partner with GTM to ensure proper lead routing and handoff Monitor funnel conversion rates and lifecycle performance Optimize automation supporting lead engagement and qualification Marketing Analytics & Performance Reporting Develop and maintain dashboards for marketing performance Track metrics such as lead generation, engagement, campaign performance, and pipeline contribution Support leadership with analysis of marketing program effectiveness Ensure campaigns are structured to support consistent attribution and reporting Marketing Data Governance Maintain data standards for marketing contact and account data #J-18808-Ljbffr