
Media Manager
Haypp Group, Arlington, IN, United States
Haypp Group
At Haypp Group, we’re driven by a higher purpose to address one of the world’s biggest public health crises: how to put an end to smoking. Globally, there are still more than 1 billion active smokers, and every year around 8 million people die from largely preventable, smoking‑related diseases. Our goal is to empower adult nicotine users to make less harmful choices and, in doing so, save lives. We do this by being the go‑to online retailer for safer nicotine alternatives.
Haypp Group is one of the Nordic region’s leading e‑commerce retailers when it comes to safer nicotine alternatives with 17 digital storefronts and an established presence in 7 countries. Nicotine pouches (snus) were invented in Sweden, so it makes sense that our head office is based there, but the U.S. is by far our fastest growing market. Over the years we’ve served millions of customers through our two dedicated U.S. sites – Nicokick and Northerner – with that number steadily increasing.
With around 280 team members spread between Europe and the U.S., we’re now scaling our local operations in Arlington, Virginia. We are an innovative, fast‑moving company on a strong growth trajectory. At Haypp Group, you’ll experience the perks of a Scandinavian‑American mixed workplace without having to move overseas!
The Role
We are seeking a highly organized, detail‑oriented professional to join our U.S. media team as a Media Manager. This hybrid role focuses primarily on account management and campaign trafficking, supported by performance analysis and light billing responsibilities. The ideal candidate can seamlessly bridge account deliverables with data‑driven insights. You will collaborate closely with internal teams (creative, commercial, e‑commerce) and external partners (suppliers, media platforms) to implement, monitor, optimize, and report on campaigns, while also supporting financial reconciliation. This is an excellent opportunity for someone who enjoys both relationship building and operations, and who wants to grow in a cross‑functional capacity.
Key Responsibilities
Majority focus on Account Management & Campaign Execution
Manage day‑to‑day relationships and performance for a portfolio of small supplier accounts
Set up, QA, launch, monitor, and optimize digital advertising campaigns across Haypp Group web properties
Manage creative assets, targeting parameters, delivery, and reporting
Liaise with suppliers, media, and e‑commerce teams to ensure assets meet specifications and deadlines
Verify campaigns align with media calendars and legal requirements
Troubleshoot technical issues, such as creative rendering errors or delivery discrepancies
Maintain trafficking documentation, performance reports, and campaign records
Strong focus on Data Analysis & Reporting
Aggregate and analyze performance data across supplier brands, product categories, and campaigns
Build dashboards and regular reports (monthly, quarterly, annually) with KPIs such as impressions, clicks, add‑to‑basket rates, and conversions
Identify trends, anomalies, and optimization opportunities; translate insights into recommendations
Reconcile planned vs. actual sales budgets in collaboration with Finance
Leverage tools such as Excel, Qlik, SQL, and BI platforms for deeper insights
Present findings and strategic recommendations to internal stakeholders and supplier partners
Smaller portion on Invoicing & Finance Support
Review supplier ad budgets, invoices and media‑related charges
Reconcile discrepancies between projected and actual campaign spend
Partner with finance/accounting teams to ensure timely processing of invoices
Remaining portion on Operational Support
Document and refine SOPs for retail media, reporting, and invoicing processes
Support cross‑team coordination to ensure efficient campaign workflows
Stay current on ad tech tools, trends, and best practices; recommend improvements
Provide ad‑hoc support on special projects, administrative tasks and team initiatives
What We Are Looking For
Bachelor’s degree in Marketing, Advertising, Business Administration, Data Science, or related field
7‑10 years or more of experience in retail marketing, advertising, ad operations, or media management, with a focus on digital channels
Proficiency in campaign management and reporting tools (e.g., Excel, Qlik, SQL, Looker Studio, BI platforms)
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
Excellent communication and interpersonal skills with ability to collaborate across teams and levels of the organization
Knowledge of retail industry trends, consumer behavior, and e‑commerce dynamics
Highly detail‑oriented, with the ability to thrive in a fast‑paced environment and adapt to changing priorities
What We Offer
We are a value‑driven company with our values – We team up, Innovation Drives Us, Inclusion and Non‑Hierarchy, and Going the Extra Mile – at the heartbeat of everything we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas, no matter where they come from, and we are not afraid to try new things. We are welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands‑on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.
At Haypp Group, you’ll experience the best of both worlds – a Scandinavian‑style workplace culture blended with the energy and drive of an American one, all without having to move overseas. We foster an open and inclusive culture where ideas are welcomed from all levels and you're valued for being exactly who you are. On top of that, we offer generous vacation allowance, comprehensive health benefits, and a culture that encourages both balance and ambition.
SEND US YOUR APPLICATION TODAY!
If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application! Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you a great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.
If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Eboni Lee at eboni.lee@hayppgroup.com. We look forward to hearing from you!
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