Social Media Coordinator

Social Media Coordinator (Pleasanton, CA) Job Title: Social Media Coordinator Location: Pleasanton, CA / Onsite / Hybrid About Oakfruitland: Oakfruitland (OFL) is a top-tier California cannabis brand known for premium indoor flower, flavorful vapes, and pre-rolls at unbeatable prices. With a growing retail and delivery footprint, we're building a bold, community-driven cannabis culture both online and offline. Job Description: We're seeking a creative and data-driven Social Media Coordinator to grow and manage our presence on TikTok, Instagram, and X (Twitter). You'll develop content, maintain consistent posting schedules, and analyze performance metrics to help us reach and engage our target audience. Responsibilities: Plan, create, and publish engaging content across TikTok, Instagram, and X Collaborate with the marketing team to align content with campaigns and product launches Monitor engagement, trends, and platform updates to optimize performance Track and analyze social metrics to evaluate content success and refine strategy Respond to comments and direct messages to build brand loyalty and foster community engagement Qualifications: Proven experience managing brand accounts on TikTok, Instagram, and Twitter/X Strong skills in short-form video and social content creation Familiarity with social media analytics tools and performance reporting Creative mindset with a sense of humor, trend awareness, and ability to maintain brand voice Experience in cannabis, lifestyle, or youth-focused brands is a plus Flexible work options Opportunity to shape the voice of a fast-growing cannabis brand Staff discounts on all Oakfruitland products #J-18808-Ljbffr