Social Media Coordinator

Social Media Coordinator (Pleasanton, CA)

Job Title
Social Media Coordinator

Location
Pleasanton, CA / Onsite / Hybrid

Company
Oakfruitland

About Oakfruitland
Oakfruitland (OFL) is a top-tier California cannabis brand known for premium indoor flower, flavorful vapes, and pre-rolls at unbeatable prices. With a growing retail and delivery footprint, we’re building a bold, community-driven cannabis culture both online and offline.

Job Description
We’re seeking a creative and data-driven Social Media Coordinator to grow and manage our presence on TikTok, Instagram, and X (Twitter). You’ll develop content, maintain consistent posting schedules, and analyze performance metrics to help us reach and engage our target audience.

Responsibilities

Plan, create, and publish engaging content across TikTok, Instagram, and X

Collaborate with the marketing team to align content with campaigns and product launches

Monitor engagement, trends, and platform updates to optimize performance

Track and analyze social metrics to evaluate content success and refine strategy

Respond to comments and direct messages to build brand loyalty and foster community engagement

Qualifications

Proven experience managing brand accounts on TikTok, Instagram, and Twitter/X

Strong skills in short‑form video and social content creation

Familiarity with social media analytics tools and performance reporting

Creative mindset with a sense of humor, trend awareness, and ability to maintain brand voice

Experience in cannabis, lifestyle, or youth‑focused brands is a plus

Perks

Salary: $69,000 - $79,000 / Annual

Flexible work options

Opportunity to shape the voice of a fast‑growing cannabis brand

Staff discounts on all Oakfruitland products

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