Paid Media Lead

A fast-growing start up is redefining alternative finance by giving traders access to futures markets. Built on transparency, exceptional customer experience, and a bold internet-native brand, the company has quickly become a top choice in the space since launching in 2025. Now entering its next phase of growth, the firm is hiring its first Paid Media Lead to architect and scale its paid acquisition strategy from the ground up. This role will own the full lifecycle of paid media—from audience insights and creative testing to channel expansion and global performance optimization.

Who You Are

A strategic thinker who transforms insights into actionable paid media campaigns

Adept at analyzing audience behavior and turning data into growth opportunities

Experienced across multiple social platforms, from Meta to emerging channels, with the ability to master each tool beyond basic execution

Skilled at combining creative intuition with analytical rigor to optimize performance

Comfortable navigating fast-paced, evolving environments where experimentation drives results

Driven by measurable impact and capable of managing significant ad budgets with accountability

What You’ll Do

Design and execute end-to-end paid media strategies that drive customer acquisition and brand growth

Segment audiences in depth, uncovering key behaviors, motivations, and engagement patterns to guide targeting

Develop structured testing frameworks to validate campaigns, creative concepts, and channel approaches

Scale high-performing campaigns by expanding audiences, refining messaging, and replicating winning tactics

Continuously enhance campaign efficiency through creative iteration, bid management, and audience optimization

Monitor competitor activity to identify opportunities for differentiation and audience capture

Lead paid media efforts across Meta, TikTok, YouTube, X, and Reddit, tailoring strategies to platform-specific strengths

Collaborate with creative teams to brief, assess, and evolve content for maximum performance

What Success Looks Like

Audience segments are clearly defined and validated, consistently delivering strong ROI

Paid campaigns are scaled effectively while maintaining efficiency and measurable impact

Growth in reach, engagement, and conversions across all key channels is achieved and tracked

Creative assets are performing optimally and refined based on testing insights

Competitor opportunities are identified and leveraged to expand audience share

Paid media strategy is established as a repeatable, high-impact engine for business growth

Salary Range: $150,000 – 200,000 annually, based on experience

Location: New York, NY – Hybrid

Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.

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