Marketing Analyst

On the heels of achieving 3X growth , Virginia Transformer is hiring to do it again! We’re strategically building our team for the next 3X growth cycle — a phase that is both intense and incredibly rewarding . We’re highly selective about who joins us, because this journey isn’t for everyone. If you have the drive, grit, and expertise to perform at a high level — and you want to grow your career 3X alongside the Company’s growth — we’d love to talk. Apply below and let’s start the conversation. Who We Are Virginia Transformer is the largest U.S.-owned producer of power transformers in North America, and we’ve been able to grow the past 50-plus years through an unwavering focus on delivering for our customers. We’re more than 5,400 people strong and are known throughout the industry for being an engineering company that makes premium quality transformers in the shortest lead times. As a privately held, organically growing company , we thrive on nimbleness, innovation, and tenacity. Join Our Team If you love the thrill of securing the U.S. electric grid, enabling all manufacturing in the country, and the energy of a fast-moving train — this is the place for you. We train hard, grow together, and lead with purpose. Every transformer we build is custom, every challenge unique, and every team member essential. We’re looking for those ready to lead, fueled by commitment, and driven by impact. We are growing so fast that all our available roles are not yet posted, so let us know if you are interested and we will follow-up. Marketing Analyst Reports To: Sr. Director of Marketing Role Purpose The Marketing Analyst at Virginia Transformer is responsible for transforming market data, customer insights, competitive intelligence, and industry trends into actionable strategic insight that informs executive decision-making across product strategy, brand positioning, market entry, investment prioritization, and growth planning. This role serves as the market intelligence engine of the organization — enabling Virginia Transformer to anticipate changes in grid modernization, electrification, data center demand, utility investment cycles, and competitive dynamics, and to proactively shape strategy rather than react to the market. Key Objectives The Marketing Analyst will: Establish a fact-based understanding of the market (size, growth, structure, trends, risks). Provide early warning signals on market shifts, competitor movements, and customer priorities. Enable leadership to make informed decisions on: Where to invest Which markets to prioritize Which segments offer the highest long-term value How Virginia Transformer should position and differentiate Core Responsibilities Track and analyze macro and sector-specific trends including: Grid modernization and transmission investment Electrification and decarbonization Data center, AI, and hyperscale infrastructure demand Utility capex cycles and regulatory drivers Monitor and synthesize inputs from: Utilities, EPCs, developers, and OEMs Industry publications, analyst reports, standards bodies, and trade associations Develop forward-looking views of where the transformer market is headed over 1–3–5-year horizons. 2. Market Sizing, Segmentation & Opportunity Assessment Develop and maintain: TAM / SAM / SOM models by product line, voltage class, region, and end-market Customer and application segmentation frameworks Identify and quantify: Underserved or emerging applications White-space and adjacency opportunities Maintain structured competitive profiles on key competitors (product portfolios, pricing, positioning, capacity, geographic reach, M&A activity). Track competitive wins/losses, market entries, plant expansions, and technology investments. Develop competitive heat maps and positioning frameworks. 4. Voice of Customer & Brand Insights Design and analyze: Brand awareness and brand preference studies Customer loyalty and satisfaction tracking Translate findings into implications for: Brand strategy Messaging and thought leadership 5. Strategic Insight & Executive Enablement Convert complex data into clear, concise executive insights: What is happening? Why it matters? What decisions should leadership consider? Market outlooks and briefings Opportunity prioritization frameworks Board-ready insight summaries 6. Cross-Functional Partnership Partner/consult with: Product Management on portfolio planning and roadmap prioritization Sales on territory, segment, and account strategy Finance on forecasting and investment modeling Leadership on long-term strategic planning Required Skills & Experience Minimum of 5–7 years of experience in marketing analytics, market intelligence, strategy, consulting, or business analysis — preferably in industrial, infrastructure, energy, power, or B2B manufacturing sectors. Strong analytical and modeling skills (Excel, Power BI, Tableau, or similar). Experience with: Segmentation and persona development Competitive analysis Survey design and analysis (VOC, brand, NPS) CRM (Salesforce) analytics Google Analytics Ability to synthesize large volumes of information into clear strategic narratives. Strong executive communication and presentation skills. #J-18808-Ljbffr