Growth Marketing Lead (Tampa Hybrid)

Bolt On Technology delivers innovative software solutions that boost efficiency and strengthen customer engagement for automotive repair shops. Through advanced tools for digital vehicle inspections (DVI), online reputation management, marketing automation, and workflow optimization, Bolt On enables shops to enhance transparency, streamline daily operations, and provide outstanding service. Designed to simplify shop management, their solutions support business growth while elevating the overall customer experience. The Growth Marketing Lead will own and execute growth strategies across the full marketing funnel—from awareness and acquisition to activation and retention. This role will focus on driving scalable growth through experimentation, performance marketing, analytics, and cross-functional collaboration with product, sales, and customer success teams. How You’re Measured: Growth in qualified pipeline and customer acquisition Performance and ROI of digital marketing campaigns Conversion rate improvements across marketing funnels Experimentation velocity and successful growth initiatives Contribution to revenue growth and customer retention What You’ll Do: Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, activation, and retention. Plan, launch, and optimize multi-channel marketing campaigns across paid, organic, and lifecycle channels. Lead experimentation programs to test messaging, channels, and conversion optimization strategies. Analyze marketing performance data and customer behavior to identify growth opportunities. Partner with product and sales teams to improve funnel performance and lead quality. Optimize website conversion rates through A/B testing, landing page improvements, and user journey analysis. Manage and scale paid acquisition channels such as Google Ads, LinkedIn, social platforms, and other digital channels. Implement marketing automation and lifecycle marketing strategies to nurture leads and drive engagement. Track, report, and communicate key growth metrics to leadership. Identify new channels, partnerships, and growth opportunities to expand Bolt On’s market reach. What You’ll Need: 5+ years of experience in growth marketing, performance marketing, or demand generation Strong experience with digital acquisition channels including paid search, paid social, and SEO Proven track record of driving measurable growth in B2B SaaS or technology environments Experience with marketing analytics tools and CRM platforms (HubSpot, Salesforce, Google Analytics, etc.) Strong analytical mindset with the ability to translate data into actionable insights Experience running experiments such as A/B tests and funnel optimization initiatives Excellent communication and cross-functional collaboration skills Ability to operate in a fast-paced environment and manage multiple growth initiatives simultaneously What You’ll Gain: Opportunity to lead growth initiatives at an innovative SaaS company Direct impact on customer acquisition, revenue growth, and market expansion Collaboration with product, sales, and leadership teams on strategic initiatives Exposure to cutting-edge marketing technologies and data-driven growth strategies A high-impact role shaping the future of Bolt On’s marketing engine What We Offer: Competitive salaries Medical, dental, and vision benefits Company-paid life insurance Flexible schedules Sick leave Volunteer time off Company-matched 401(k) Unlimited PTO Parental leave 9+ paid holidays The job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice. Bolt On Technology is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, genetic information, disability status, or any other protected characteristic as outlined by federal, state, or local laws. #J-18808-Ljbffr